Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Riccardo Tafà| Posted January 4, 2016 | In Digital Marketing, MotoGP, Sport News
Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports marketing is a power communication tool. Today Sports Clubs and businesses are making social media marketing an important part of their marketing strategy to empower their brand awareness and promotion. Want more informations about why sport marketing works?
Real time marketing with social media
Most fans watch the game with a phone in hand (second screen) using social media to share everything on Twitter, Facebook, Instagram… Activating fan conversations and interacting with them can help buzz and conversation, with great benefit both for teams and sponsors.
Go where the fans are, reach end encourage them to submit photos and comments. There are many strategies that sports teams have used to create an active community: live-tweeting, fan giveaways, gamification marketing.
In an article posted on Telegraph.co.uk written by By Andrew Cave and Alex Miller we find Wimbledon Social Media Stats. The number of Wimbledon mentions on Twitter has increased dramatically since 2012. Social media is the next great frontier for sports sponsorships too (to find out more on this topics click here )
Social Media and Sports Markeiting Statistics, the infographic below:
Image: Nicolas Asfouri/AFP/Getty Images
To know more about social media in sports marketing and how Sports Clubs use social media strategy visit Nikolaus Eberl slides on slideshare.net, then let us know what you think in the comments:
www.slideshare.net/nikolause/how-social-media-is-changing-sports-marketing
What do sports marketing interns do?
Fancy writing about sports? Start internship in sports marketing with us! Discover more: rtrsports.co.uk/work-with-us/
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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