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By Emanuele Venturoli| Posted July 26, 2015 | In MotoGP, Motor Racing, Motorsports
After two consecutive Suzuka 8 hour victories in 2013 and 2014, the number 634 bike of team MuSASHi RT HARC-PRO began this year’s race from third spot on the grid, but was unable to covert this to win number three.
Takumi Takahashi (Japan, 24 years old) was the first rider on track and was involved in an exciting battle in the top group. After 24 laps, he entered the pits in 2nd position and two-time MotoGP Champion Casey Stoner (Australia, 29 years old) took over the reigns. Stoner worked his way up to 1st position on his first lap after the switch, but unfortunately he crashed out at the Suzuka Hairpin and the race was over for the MuSASHi RT HARC-PRO team.
Casey was taken to the medical centre where it was confirmed he had broken his right scapula (shoulder blade) and fractured his left ankle.
The team had to wait until the end of the race for the bike to be returned so they could exam what caused the accident. Together with HRC staff, the team checked the machine, and confirmed from the data that the throttle was 26 degrees open before the crash. It wasn’t clear why this happened and now the bike will be sent to HRC for a full inspection. HRC will communicate the findings to the media when there is more news.
Shigeki Honda, Team Manager
“Casey Stoner encouraged the whole team during this week at the Suzuka 8 hour endurance race, especially in the Top 10 trial. He demonstrated aggressive riding to climb to 1st early in the race, but sadly he crashed out. As a result, we missed out on an opportunity for three consecutive victories, but this is the Suzuka 8 hours where anything can happen. I express my appreciation to all our fans and we wish Casey a speedy recovery. We’ll be back next year!”
Casey Stoner
“I am really disappointed that the Suzuka 8 hours has ended like this. We have done a lot of work over the last few weeks to get accustomed to the bike and the track and work towards a setting that made all of us quite comfortable. We really felt that the race and everything had gone as we planned so far, we were very relaxed and comfortable and making sure we saved the tyres and the fuel to stretch the stint as long as we could. Unfortunately, we experienced some mechanical trouble as I was going through the corner leading up to the hairpin. I did not have enough time to engage the clutch and I came in with too much speed, I picked the bike up to try to slow down more but I was heading towards the wall so I decided to lay it over and hit the barrier but unfortunately, they were a lot harder than they looked and we came out of it with a broken bone in the ankle and broken scapular. I want to say thanks to my team mates Michael van der Mark and Takumi Takahashi, – they have done a fantastic job over these weeks and this weekend especially. And I would also like to thank the team for how much effort everybody has put in. Their professionalism was outstanding and I really enjoyed working with them. I am very sorry that we could not achieve the strong result I believe we could have.”
Takumi Takahashi
“We didn’t have the best feeling throughout the race week and entered the race with some setup issues. In my stint, I still had some setup problems and I was forced to hold back slightly. I wanted to be in the front at the end of my stint but could not do this as there was too much risk of crashing. I am sorry for Casey. I still have the last half of the All Japan road race series remaining and I now look forward to next year’s Suzuka 8 hour race.”
Michael van der Mark
“Today was a disappointing race. I think we had a strong pace compared to the other teams and a good result was definitely possible, but these things happen in racing. Casey was really unlucky with the crash. I hope he will be in fit soon.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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