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By Riccardo Tafà| Posted October 26, 2014 | In MotoGP, Motor Racing
Once the MotoGP world title was brought to Spain two weeks ago by Marc Márquez in Motegi, the next spaniard follows his example. Esteve “Tito“ Rabat is now crowned the new Moto2 world champion. After dominating the season and fighting for the title with his teammate Mika Kallio, he was able to achieve his goal two weeks earlier. Rabat is known as one of the most hard working riders in the paddock and usually gets better with every lap.
In today’s race, the Marc VDS rider focused more on becoming world champion, rather than arriving at the top. After leading the race from the beginning, he let his teammate and Maverick Viñales pass him. All Rabat needed was a seventh or better place to secure his title. He ended the race in third position, with his pursuer Johann Zarco a good bit behind him.
Up front, the battle between his teammate Kallio and Viñales went on, but ultimately, the younger spaniard prevailed with few laps to go. The gaps between the first four riders opened up a bit, so that everyone crossed the finish line more or less on his own. It’s the fourth win for Maverick Viñales in this new class and a good sign for his future chiefs at Suzuki. Kallio finished in the position he had started into the race; as second.
Behind the new world champion in third place, frenchman Johann Zarco had beaten the chipped Dominique Aegerter, who suffered a feverish cold. In spite of all, Aegerter started as good as usual, but had to give up on Zarco towards the end of the race. But in view of the condition he was in, a fifth place is still a fantastic result.
The virtual second row was completed by Julian Simon, who showed a solid performance far ahead of Sandro Cortese, who finished seventh. He was, without a doubt, the most surprising rider. He started uncommonly good and stayed in second place at the very beginning, but somehow was passed back to seventh place during the race. But for sure, this strong starting phase showed that the german can be competitive.
Cortese was followed by swiss Tom Lüthi, who, after his win in Motegi and the second place in Phillip Island, surely expected a better result. Sadly it wasn’t to be, but he still is fourth in the overall standings, behind the three main title candidates.
Right behind Lüthi, Jonas Folger finished the race in ninth position and for that really deserved a, if there was such a thing, “fighter of the race“ medal. The AGR rider suffered from the incident between Nicolas Terol and Gino Rea, that took the second one out of the race. Both Terol and Folger were able to get on, but only the german bravely made his way through the field. He had fallen back to 23th place, but after a demanding catch up still finished with nine points for the overall standings.
Last one to complete the Top Ten is Folger’s fellow countrymen Marcel Schrötter. But, at the beginning, the most special gift for the Malaysian fans surely was Hafizh Syahrin, who seemed to be quite motivated to make best out of his home race. Unfortunately he was a little overly motivated and trashed his Kalex in the middle of the race, not being able to rejoin it again.
Along with him and Gino Rea, also Franco Morbidelli, Axel Pons, Sam Lowes, Louis Rossi, Takaaki Nakagami and Ratthapark Wilairot couldn’t make it to the finish line.
With two of the three championships having their winner, only the Moto3 class remains open. The battle will be fought between Álex Márquez and Jack Miller, who are divied by a difference of 11 points after this race.
Miller, who started from the Pole, had a good start, but unfortunately went wide in the first turn and let Efren Vazquez pass him. The spaniard is one of the smallest riders and it therefor looks like his Honda has the highest top speed. But actually, he’s just lighter and that’s what makes it possible to overtake his opponents on long straights.
While Vazquez has a weight advantage, Miller makes up everything with his braking skills. The aussie brakes later than any other rider, so after Vazquez overtook him on the straight, the attack followed shortly. This went on for a while, until Márquez came up on the scene.
He fell back at the beginning after starting from fifth position, but made his way up, just like his teammate Alex Rins, who started into the race as 17th after a ruined qualifying. Rins made short work out of the remaining field and was sixth with two laps into the race.
From there on, it was a battle between Márquez, Rins, Vazquez on Honda and Miller on KTM. Especially the two title contenders fought hard, which resulted a total of six contacs. The race direction investigated those contacts, but neither Miller nor anybody else got a penalty.
With few laps into the race, no rider in the leading group could be sure of his victory. Márquez closed the squad in fifth position, because he had fallen back due to one of the many battles. Danny Kent managed to get past him and finished fourth.
Alex Rins, who had the toughest time working himself through the field even made it to the podium. Maybe that’s a little comfort, since he’s out of the fight for the world champion title. But even if he won’t be the Moto3 champion, he still move up into Moto2 with Sito Pons, riding a bike way more suiting for his height.
This left the battle for the first place open to Miller and Vazquez. A battle that was won by Vazquez with a lead of 0.213 seconds in front of Miller. For sure this victory was due to his lighter weight and smaller stature, but for Vazquez it’s all about individual wins. In the overall standings, he can’t be a threat for Jack Miller, or also Márquez, anymore.
Behind the leading group, the remaining field was led by Alexis Masbou in front of Niccolò Antonelli. They were followed by Jakub Kornfeil, Karel Hanika and Enea Bastianini.
Unfortunately Miguel Oliveira couldn’t even complete the first lap, but alongside him, a lot of riders crashed out of the race as well, including the likes of local hero Zulfahmi Khairuddin, a strong John McPhee, Francesco Bagnaia, Isaac Viñales, Scott Deroue, Matteo Ferrari, Andrea Locatelli, Niklas Ajo, Jasper Iwema, Ramdan Rosli and Andrea Migno.
Romano Fenati and Brad Binder had go quit the race due to technical problems on their bikes.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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