In Sponsor, Sport News, Sport Sponsorship, Sports Marketing

Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponsorship deal as “the first airline partner” in 55-year history of the European Football Championship.

Guy-Laurent Epstein, marketing director of UEFA Events SA, said:

sports sponsorghip turkish and uefa 2016

“We are excited to welcome Turkish Airlines on board for UEFA EURO 2016. As Europe’s leading airline, they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year”.

Ilker Ayci, chairman of Turkish Airlines, commented :

“Turkish Airlines has endorsed sports all over the world for many years, because we firmly believe in its ability to unite people from different nations and cultures on the playing field. The partnership with UEFA EURO 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition, and wish all the teams the best of luck! ”

The airline joins as the ninth global partner of the event, which kicks off on 10th June, after signing an exclusive deal with CAA Eleven, Uefa’s exclusive marketing agency.

As part of its sport sponsorship programme, Turkish Airlines will offer special rates for teams and passengers flying to and from France for the tournament.

Turkish Airlines currently flies to 22 of the 24 nations set to compete in France, including Turkey, and to six of the host cities due to stage matches.
For further information visit official Uefa website : www.uefa.org

Do you want to know more about Sponsorship? Read What is a Sponsorship Activation.

 

Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
Recent Posts

Leave a Comment

F1 Calendar for the 2016 Season and changes in regulations
Motocross: Nick Kouwenberg to race in American Supercross