In Sponsor, Sport News, Sport Sponsorship, Sports Marketing

Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponsorship deal as “the first airline partner” in 55-year history of the European Football Championship.

Guy-Laurent Epstein, marketing director of UEFA Events SA, said:

sports sponsorghip turkish and uefa 2016

“We are excited to welcome Turkish Airlines on board for UEFA EURO 2016. As Europe’s leading airline, they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year”.

Ilker Ayci, chairman of Turkish Airlines, commented :

“Turkish Airlines has endorsed sports all over the world for many years, because we firmly believe in its ability to unite people from different nations and cultures on the playing field. The partnership with UEFA EURO 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition, and wish all the teams the best of luck! ”

The airline joins as the ninth global partner of the event, which kicks off on 10th June, after signing an exclusive deal with CAA Eleven, Uefa’s exclusive marketing agency.

As part of its sport sponsorship programme, Turkish Airlines will offer special rates for teams and passengers flying to and from France for the tournament.

Turkish Airlines currently flies to 22 of the 24 nations set to compete in France, including Turkey, and to six of the host cities due to stage matches.
For further information visit official Uefa website :

Do you want to know more about Sponsorship? Read What is a Sponsorship Activation.


Riccardo Tafà
Riccardo Tafà
Riccardo nasce a Giulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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