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By Emanuele Venturoli| Posted March 23, 2017 | In MotoGP, Motor Racing, Motorsports
Doha (Qatar), 23rd March 2017
Riders Maverick Viñales and Valentino Rossi didn‘t hold back in the first free practice session of the season at the Losail International Circuit, securing first and ninth position respectively.
Viñales fell right back into his winter testing groove and smoothly built up his pace as he circulated the track under the floodlights. With all 23 MotoGP riders eager to start the 2017 World Championship, traffic offered an extra obstacle, but the young Spaniard was unfazed and stormed to the top of the standings with a 1‘55.668s lap and more than 30 minutes remaining.
Feeling confident with his progress, Viñales worked on the bike‘s electronics around the 5.4km circuit. His time set in the early stages was untouchable for the competition until the pace picked up in the final minutes of the session. However, he wasn‘t shy to respond and dropped a 1’54.739s for the provisional lead in the standings. Showing he meant business, he followed it up with a 1’54.316s lap to extend his lead after day one to +0.596s.
Despite the Losail track being quite dirty and windy at the start of the 45-minute practice session, teammate Rossi needed less than 10 minutes to breach into the top three, with a 1‘56.695s. Fully focused on getting his YZR-M1 completely ready for the first race of the season, he worked on improving his feeling with the front while the pace of the field quickened.
The Doctor used his expertise to further improve his times, shaving off tenths in various parts of the circuit. He ended the day with a 1‘55.799s lap for sixth place, 1,483s from the leading time, but was pushed to ninth position as a few riders left their flying lap to the last minute.
As Sunday’s race will be held at 21:00 (GMT+3), there will be a second and third free practice session held tomorrow evening at 18:00 – 18:45 and 20:55 – 21:40 (GMT+3) to enable the riders to be fully prepared for the night event.
We have officially completed the first timed session of the MotoGP season and we are satisfied with today‘s results. Maverick started exactly in the same way as he finished the winter testing. He continues to show his fast and consistent pace whilst trying different settings. His 1‘54.316s lap time was impressive and boosts our confidence, but we believe there‘s still a margin for improvement. Vale started this free practice with a different weight distribution than during the test a fortnight ago, because they are still working on improving his feeling with the bike. Even though he‘s still not 100% satisfied, they found some important information, so we are quite confident that he will be making improvements in FP2 and FP3. Tomorrow the riders will be putting their attention towards making another step concerning the race distance.
I‘m feeling good. During the last part of the test I felt confident and today I felt the same. I went out on the same bike and the track was looking good, so I just pushed and tried to do my best. The bike is working great and the team is doing a good job all the time and we improved the electronics a bit, so that helped to set today‘s lap time. At the end, I put in a new tyre and set that 1‘54.316s. The important thing is that tomorrow we‘ll work really hard on the race pace. Today we were feeling good on the medium tyres and I was able to set nice lap times, but we decided to put in the new tyre anyway, so in case it rains tomorrow we‘ll be in Q2. The track was little bit dirty and windy on the first couple of laps, but then the wind calmed down so we had more power on the bike and that helped a lot. The first laps were quite difficult with the wind, the bike was wheelying and there wasn‘t a lot of grip on the circuit, but suddenly the track improved a lot and when I put in the new tyre I just had to push and go for it.
The performance was not fantastic, but I‘m in the top ten and this is good because we don‘t know what the conditions will be like tomorrow. With the softer tyre I thought I would be able to push a bit more and improve by some tenths, but with the race pace we are a bit far behind and we have to find something better. At the end of the practice we did some modifications that could be not so bad, so tomorrow we will try to understand if we‘re closer. I hope we can improve.
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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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