Category: Formula1
March 19, 2025
F2 sponsorship and F3 sponsorship: a new frontier of opportunity
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
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March 14, 2025
Hot Wheels Formula 1: sponsorship between tradition, innovation and passion
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
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February 3, 2025
Do F1 cars have a clutch?
Formula 1 is a sport that combines technology, precision engineering and performance at the limit, and it often raises questions even about aspects that seem taken for granted in the world of[...]
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February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
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February 2, 2025
Do F1s have power steering?
Formula 1 single-seaters are equipped with power steering, a system that facilitates steering by reducing the effort required from the driver. This component is critical for handling the high[...]
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February 1, 2025
What function does the FIA have in motorsport?
In the vast and fascinating world of motorsport, the Fédération Internationale de l’Automobile, better known as the FIA, plays a crucial and multifunctional role. Founded in 1904, the[...]
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January 31, 2025
Louis Vuitton Formula 1 sponsorship: a historic moment
In a groundbreaking move, Louis Vuitton has entered into a significant partnership with Formula 1, marking a historic convergence of luxury brands and high-speed motorsport. This collaboratio[...]
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January 31, 2025
How to invest in Formula 1
Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base make[...]
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January 29, 2025
Ferrari Formula 1 Sponsors: sponsorship portfolio analysis
The Scuderia di Maranello comes to the start of the 2026 Formula 1 Season with an ambitious and largely revamped technical project to cope with the extensive changes to the Championship regul[...]
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January 21, 2025
The Evolution and Expansion of F1’s Commercial Strategy for 2025
Formula 1’s commercial landscape is undergoing significant transformations as it embraces a new era of expansive and strategic partnerships. With an evolving sponsorship portfolio and s[...]
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January 21, 2025
The incredible effectiveness of sponsorship in Formula 1
Formula 1 (F1) is not only a top-level motor racing competition, but also represents an extraordinarily effective global marketing platform. The sponsorships in F1 offer companies a unique op[...]
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December 30, 2024
The importance of sponsors in Formula 1
Formula 1 is a global stage. A theater of speed, skill and technological innovation. But there is another element that fuels this high-speed sport. Sponsors. Formula 1 sponsors are more than [...]
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December 30, 2024
Formula 1 Sponsorship Cost: A Comprehensive Breakdown
In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…”? This is a key question when we face a sponsorship project in a company[...]
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December 9, 2024
F1 marketing agency: role, costs, benefits
In the context of the current motorsport marketing landscape, Formula 1 emerges as an invaluable platform, not only because of its vast global following but also because of the unique marketi[...]
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September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, it[...]
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August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
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August 7, 2024
Breaking Barriers: The Surge of Women in Formula 1
The Formula 1 landscape, historically dominated by male drivers, is witnessing a groundbreaking shift as women enter the fray and shatter long-standing barriers. The growing presence and enth[...]
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July 30, 2024
Understanding Formula 1 Flags: A Comprehensive Guide for Beginners and Enthusiasts
Formula 1 is a captivating sport that enthralls millions worldwide, yet its complexities can be challenging for newcomers to grasp. A fundamental aspect that both novices and seasoned fans mu[...]
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July 16, 2024
Failed sponsorships in F1, the most egregious cases
Stories of failure often remain in the shadows, but it is these unspoken lessons that can prevent future mistakes. In the world of Formula 1, there have been resounding marketing and sponsors[...]
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July 9, 2024
The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs
In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]
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