Category: Marketing

September 26, 2018

F1: on young drivers, adult champions, and old sclerotics

The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]

October 11, 2017

Inter Milan signs sponsorship with electric mobility partner Nilox

Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s of[...]

December 21, 2016

ABCs of Sports Marketing

What is sports marketing? Sports marketing definitions from A to Z From sponsorship activation to the potential impact of Generation Z, there are lots of different aspects to sports marketing[...]

April 18, 2016

Sponsorship: Leading Vintage Spare Parts Seller Joins LCR Honda Team

LCR Honda Team is pleased to welcome on board CMS (www.cmsnl.com), the leading online seller of Japanese spare parts specialized in vintage bikes: thanks to the consultancy and support of RTR[...]

January 1, 2016

I got 20.665 emails in 2015 and was not amused

Today, my Mail application left me. It literally (well, not literally) died on me, with no notice, no warning and absolutely no regard for the calendar, which carelessly read Wednesday, decem[...]

December 21, 2015

Learn marketing for free: the 9 best online resources

There are a lot of online free resources available to learn marketing for free, and this is one of the enjoyable aspects of working in digital marketing today. It’s Christmas time an[...]

May 3, 2015

Competition: our limited edition MotoGP Photo Book heads to El Paso, Texas

Our Jerez MotoGP photo book competition took a Lone-Star-State turn after Christian from El Paso, Texas won our bike-themed giveaway. Christian was one of the 297 MotoGP lovers entering our [...]

May 3, 2015

Infographic: Jerez MotoGP figures breakdown

RTR Sports and Data Specialist Federico Magnani are proud to present this graphic breakdown of the Gran Premio bwin De Espana. Jorge Lorenzo on Yamaha Movistar won his first race of the 2015[...]

December 18, 2014

Here’s to a different 2014. And even happier 2015

It’s that time of the year again. And with the festive season coming, there’s a lot of christmas-tree-building, present-wrapping, late-minute-shopping, dinner-planning to do. Oh, [...]

December 4, 2014

RTR Sports How To: 10 social media marketing mistakes to avoid

Social Media is the new Wild West. A shiny, splendid El Dorado for marketeers, daring entrepreneurs, eclectic tycoons, fashionistas and so on. However, just as California for the pioneers, s[...]

July 1, 2014

MotoGP: Rossi and Yamaha extend contract for 2 more years

Yamaha Motor Co., Ltd is delighted to announce that it has signed a new two-year agreement with Valentino Rossi. The nine-time world champion will continue to race with Movistar Yamaha MotoGP[...]

April 17, 2014

Ride of the Day: Moto Guzzi Le Mans Cafè Racer X

Released in 1976, the 850 Le Mans was styled as a cafe racer. Although often referred to as the Le Mans Mark I, the first Le mans model was known by the factory as the 850 Le Mans, and is par[...]

April 10, 2014

Sports Marketing" Ronaldo Gay" "Messi Cabron", the fashion brand’s provocation

Risky business There’s a thin line between smart provocation and bad taste. Cross that line and what might have been a clever marketing operation turns into commercial suicide. Sergio K[...]

April 2, 2014

Ride of the Day: Honda CX 500 Cafè Racer

The Honda CX series motorcycles, including the GL500 and GL650 variants, were developed and released by Honda in the late 1970s, with production ending in most markets by the mid 1980s. The d[...]

April 1, 2014

Sport News: Honda HRC introduces new Cross-Country Rallies structure

The new 2014 season of Cross-Country Rallies is about to get underway and the new Team HRC is ready for its debut in Abu Dhabi. 2014 will be an important year for Team HRC, as it officially t[...]

March 18, 2014

MotoGP: Yamaha Factory unveil 2014 Movistar livery + pictures

Movistar Yamaha MotoGP kick started the Qatar MotoGP weekend this afternoon by taking the covers off the 2014 YZR-M1 in front of the world’s key motorcycle media. Riders Jorge Lorenzo [...]

March 17, 2014

MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo

Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sp[...]