In Marketing, Motor Racing, Sponsor, Sport News, Sport Sponsorship, Sports Marketing

Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sport the Alfa Romeo logo on the helmet and on the leathers for the upcoming 2014 MotoGP season, while several Alfas will be be at complete disposal of the mallorcan and his staff during every stage of the Championship.

In addition to a fantastic ambassador and international visibility and brand awareness, the italian brand will benefit of marketing and communication rights for its future campaigns and the opportunity to be linked with top-notch values of high-end technology and passion.




Emanuele Venturoli
Communication Manager for RTR Sports Marketing. A degree in Communication at the University of Bologna and a passion for sport brought me where I'm today.
Recommended Posts

Leave a Comment

Let's get in touch!

Can't find what you're looking for? Send us a quick message and we'll get back to you in minutes.