Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sport the Alfa Romeo logo on the helmet and on the leathers for the upcoming 2014 MotoGP season, while several Alfas will be be at complete disposal of the mallorcan and his staff during every stage of the Championship.
In addition to a fantastic ambassador and international visibility and brand awareness, the italian brand will benefit of marketing and communication rights for its future campaigns and the opportunity to be linked with top-notch values of high-end technology and passion.
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