Category: Sponsorizzazioni Sportive
September 24, 2025
F1 2026: smaller sponsors for smaller cars?
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
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August 28, 2025
Cadillac F1: why the sponsorship market reopens (and how to seize the opportunity)
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
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August 27, 2025
NASCAR vs. IndyCar: comparing speed, spectacle and sponsorship opportunities
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar represent the essence of American motorsports, offering unique experiences for both fans and brands eager to connect with [...]
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August 1, 2025
We are looking for sponsors…
We are not in the business of finding sponsors for Athletes and sports teams, RTR Sports is not a sponsor search agency. Our work is to give advice to companies that use or intend to use spor[...]
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July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 15, 2025
Sponsor search VS sports marketing consulting: 3 key differences
Sponsorship research-also called sponsor brokering-and corporate sports marketing consulting are two opposite sides of the same coin. Both deal with sponsorship in sports, and thus with build[...]
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June 26, 2025
Protected: Tool: what is your perfect sponsorship?
There is no excerpt because this is a protected post. [...]
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April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]
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March 21, 2025
Motorsport vs Team Sports: what to sponsor?
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
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January 20, 2025
How to improve your sponsorship proposal to get a YES
In sports, succeeding in getting sponsored is essential to the success of teams, athletes, leagues, and event organizers. The main obstacle lies not only in finding potential sponsors, but in[...]
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December 6, 2024
The helix effect in sponsorship: how media generate new visibility for sponsors
It is 1984 when a young Ayrton Senna enters the Toleman factory in Witney, Oxfordshire. Illuminated by the light coming in through the large latticed windows, the TG184 sits in all its glory [...]
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November 26, 2024
The Historic Charm of the Monza National Autodrome
In the heart of the tranquil green areas of Monza’s Villa Reale, theMonza Autodromo Nazionale stands as a symbol of history and innovation in motorsport. Founded in 1922, it is one of t[...]
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November 25, 2024
Beyond Visibility: Sponsorships in Motorsport and B2B Opportunities.
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
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November 14, 2024
Gamification in Sports: Engaging Fans and Creating Loyalty
In today’s sports business landscape, fan loyalty is the key to success for any team. From soccer to Formula 1, from theNBA to MotoGP, every sports team and organization relies on its s[...]
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November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
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November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
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November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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November 10, 2024
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Entering the world of sports sponsorships, especially in motorsport, is a tremendous opportunity for brands, but one cannot expect to achieve maximum impact from the first year. Like anything[...]
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November 6, 2024
Sports Sponsorship: The Perfect Balance between Online and Offline Activations
Sports sponsorship is one of the most powerful and engaging marketing tools available to companies. When it comes to creating a lasting emotional connection with audiences, the world of sport[...]
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September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
The experiential level in sponsorship: why it is important to touch to believe [...]
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