Category: Sponsorizzazioni Sportive
April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]
Read More
March 21, 2025
Motorsport vs Team Sports: what to sponsor?
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
Read More
January 20, 2025
How to improve your sponsorship proposal to get a YES
In sports, succeeding in getting sponsored is essential to the success of teams, athletes, leagues, and event organizers. The main obstacle lies not only in finding potential sponsors, but in[...]
Read More
December 6, 2024
The helix effect in sponsorship: how media generate new visibility for sponsors
It is 1984 when a young Ayrton Senna enters the Toleman factory in Witney, Oxfordshire. Illuminated by the light coming in through the large latticed windows, the TG184 sits in all its glory [...]
Read More
November 26, 2024
The Historic Charm of the Monza National Autodrome
In the heart of the tranquil green areas of Monza’s Villa Reale, theMonza Autodromo Nazionale stands as a symbol of history and innovation in motorsport. Founded in 1922, it is one of t[...]
Read More
November 25, 2024
Beyond Visibility: Sponsorships in Motorsport and B2B Opportunities.
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
Read More
November 14, 2024
Gamification in Sports: Engaging Fans and Creating Loyalty
In today’s sports business landscape, fan loyalty is the key to success for any team. From soccer to Formula 1, from theNBA to MotoGP, every sports team and organization relies on its s[...]
Read More
November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
Read More
November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
Read More
November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
Read More
November 10, 2024
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Entering the world of sports sponsorships, especially in motorsport, is a tremendous opportunity for brands, but one cannot expect to achieve maximum impact from the first year. Like anything[...]
Read More
November 6, 2024
Sports Sponsorship: The Perfect Balance between Online and Offline Activations
Sports sponsorship is one of the most powerful and engaging marketing tools available to companies. When it comes to creating a lasting emotional connection with audiences, the world of sport[...]
Read More
September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
The experiential level in sponsorship: why it is important to touch to believe [...]
Read More
August 27, 2024
Sports sponsorship? It works with customized projects
The sports sponsorship is an ever-evolving industry, and in motorsport, where speed and adrenaline are the stars, the personalization of sponsorship projects has become a crucial element for [...]
Read More
July 5, 2024
What is the difference between marketing and sports marketing?
Marketing is a broad and complex discipline that covers a wide range of strategies and techniques for promoting products and services. However, when it comes to marketing in the context of sp[...]
Read More
July 5, 2024
What are the 4 P’s of sports marketing?
Sports marketing is a crucial component to the success of any sports organization, whether it is a professional club, a sporting event, or a sports-related product. Central to this strategy a[...]
Read More
July 5, 2024
How do you become a sports marketer?
Becoming a sports marketer: here’s how to get started. [...]
Read More
July 3, 2024
Indycar vs. Formula 1: Which category is faster?
Two of the most iconic and prestigious categories in motorsport are the Indycar and the Formula 1. Both offer adrenaline-pumping spectacles and attract millions of fans worldwide, a recurring[...]
Read More
July 3, 2024
Motorsport and Sponsors: How to Make Your Brand Fly on the Track
Motorsport and Sponsors: Light Your Brand on the Track! [...]
Read More
June 13, 2024
A Deeper Look into Racetrack Sponsorship: Harnessing the Power of Motorsport Marketing
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bran[...]
Read More