Category: Sponsorizzazioni Sportive
June 22, 2017
The New Sports Sponsorship Audience: More Aware and More Attentive
It was 2012 when Chevrolet announced one of the decade’s most discussed sponsorship deals: seven years, 600 million dollars, the American automaker’s logo on Manchester UnitedR[...]
Read More
December 16, 2016
What a Sports Sponsorship Is Actually Worth: The World Ducati Week Case Study
A regional government put just under €152,000 into a Ducati rally in 2000 and got €7.13 million of local spending back — a 1:46.9 ratio, and a method that still holds. [...]
Read More
June 28, 2013
Repsol and Honda in MotoGP: Thirty Years of Sponsorship, and the Brand’s Second Life in 2026
It’s 1995. Honda consolidates its premier-class MotoGP programme into a single factory team and brings in a new Spanish sponsor: Repsol. At the first attempt, the Repsol Honda Team wins[...]
Read More