Category: Sponsorizzazioni Sportive
August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
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August 21, 2023
Leveraging Sport Sponsorship for B2B Success
In the realm of business-to-business (B2B) marketing, sport sponsorship has emerged as a dynamic strategy to forge valuable connections and amplify brand visibility. As companies seek innovat[...]
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July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
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July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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June 24, 2022
How a Formula 1 team makes money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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April 21, 2021
How to start a motorsport sponsorship: the 5 decisions to make (2026)
The question a company asks most often when it first approaches motorsport is about price. The right question comes first: where do you start? A sponsorship programme does not begin with a pr[...]
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April 12, 2021
5 reasons why MotoGP is a good investment for companies in 2026
In 2025 MotoGP drew 3.6 million spectators to its circuits, the highest figure in its history, compared with 3 million the year before. At the French Grand Prix at Le Mans, 311,797 were count[...]
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April 8, 2021
The 10 best Formula 1 drivers in 2026: standings and value for sponsors
On 6 September 2026 Andrea Kimi Antonelli won the Italian Grand Prix from nineteenth on the grid. No Italian had won at Monza since 1966, in the days of Ludovico Scarfiotti. A week later, in [...]
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November 9, 2020
Sponsorship ROI: how it is actually measured
Only 37% of companies that invest in sponsorship have a standardised process for measuring it. The figure comes from the ANA, the US advertisers’ association, and nobody has published a[...]
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March 9, 2020
Extreme E: what happened to the electric rally series, and what it leaves sponsors
Extreme E is over. The electric SUV series launched by Alejandro Agag in 2019 ran its final race at Qiddiya City, Saudi Arabia, in October 2025, and handed over to Extreme H, the hydrogen cha[...]
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February 26, 2020
Naming rights: what putting your name on a stadium is really worth
In the summer of 2026, for the length of the football World Cup, three of the most recognisable stadiums in the United States stopped using the name their sponsors pay for every year. MetLife[...]
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March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
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June 27, 2018
Fake Sports Sponsorships: How to Recognize and Avoid Them
The news broke at the start of 2025, and while it wasn’t entirely surprising, the scale was. Six arrests, a well-known rally driver placed under house arrest, and a network of fake spor[...]
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June 20, 2018
How to choose a sport to sponsor: criteria and method
Instinct or numbers? That is the wrong question. The right question comes before any data analysis: does the sport you are considering manage to keep audiences engaged week after week? Sport [...]
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May 28, 2018
What Budget Do You Need to Sponsor a Sport?
Every time we enter a negotiation with a new brand, there is a precise moment when the conversation shifts: the marketing manager stops talking about objectives and starts wondering how much [...]
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May 3, 2018
Why does RTR Sports work so much in motorsport?
It is one of the first questions we are asked, almost always, in the early weeks of a new relationship with a prospective client. “Why do almost all your clients end up in MotoGP or For[...]
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April 20, 2018
Territorial sponsorship in motorsport: how to sponsor only where and when you need it
In modern motorsport, the media platform of a single Grand Prix reaches hundreds of millions of viewers around the world. Yet it is not necessary to purchase visibility across all the Grand P[...]
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March 20, 2018
Advertising and Sponsorship: Why Choose Sports Sponsorship
Why do brands choose sports sponsorship over traditional advertising? A look at the real numbers behind on-screen time, advertising value equivalence, and the ROI of MotoGP sponsorship. [...]
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