Category: Sponsorizzazioni Sportive
May 28, 2018
What Budget Do You Need to Sponsor a Sport?
Every time we enter a negotiation with a new brand, there is a precise moment when the conversation shifts: the marketing manager stops talking about objectives and starts wondering how much [...]
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May 3, 2018
Why does RTR Sports work so much in motorsport?
It is one of the first questions we are asked, almost always, in the early weeks of a new relationship with a prospective client. “Why do almost all your clients end up in MotoGP or For[...]
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April 20, 2018
Territorial sponsorship in motorsport: how to sponsor only where and when you need it
In modern motorsport, the media platform of a single Grand Prix reaches hundreds of millions of viewers around the world. Yet it is not necessary to purchase visibility across all the Grand P[...]
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October 27, 2017
The 4 Macro Areas of Sports Marketing
In 2023, when MotoGP introduced the Sprint races and redesigned the experience of an entire race weekend, and Monster Energy started that same season on a freshly renewed multi-year title spo[...]
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June 22, 2017
The New Sports Sponsorship Audience: More Aware and More Attentive
It was 2012 when Chevrolet announced one of the decade’s most discussed sponsorship deals: seven years, 600 million dollars, the American automaker’s logo on Manchester UnitedR[...]
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December 16, 2016
What a Sports Sponsorship Is Actually Worth: The World Ducati Week Case Study
A regional government put just under €152,000 into a Ducati rally in 2000 and got €7.13 million of local spending back — a 1:46.9 ratio, and a method that still holds. [...]
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June 28, 2013
Repsol and Honda in MotoGP: Thirty Years of Sponsorship, and the Brand’s Second Life in 2026
It’s 1995. Honda consolidates its premier-class MotoGP programme into a single factory team and brings in a new Spanish sponsor: Repsol. At the first attempt, the Repsol Honda Team wins[...]
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