Category: Sponsorizzazioni Sportive
August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
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August 21, 2023
Leveraging Sport Sponsorship for B2B Success
In the realm of business-to-business (B2B) marketing, sport sponsorship has emerged as a dynamic strategy to forge valuable connections and amplify brand visibility. As companies seek innovat[...]
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July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
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July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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April 18, 2022
Sponsorships, Crypto and decentralized finance
Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to what the tobacco industry had in the 1970s. Decentra[...]
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March 22, 2022
Drive to delight: sports and TV series the big players in the market
TV Series have been a part of our daily lives for several decades now due to their easy way of access, availability and entertainment. Streaming has fueled their expansion, giving the possibi[...]
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February 18, 2022
LCR Honda MotoGP and Rete 110%: two-year partnership signed
Agreement for 2022 and 2023 between Lucio Cecchinello’s team and Rete 110%, leader in Superbonus 110% interventions. The “Rete 110%” brand will be on the uniforms of Nakagam[...]
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January 26, 2022
What are the implications in sponsorship of the Novak Djokovic case?
For two weeks that’s all anyone has talked about. The Djokovicaffair, or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…[...]
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January 17, 2022
Sports marketing in 2022, between protocols, metaverse and transitions
We are living through interesting years. Above all, we are living through years that are significantly changeable and full of constant shifts in balance. In this perennial re-centering of wei[...]
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January 5, 2022
Djokovic, the Australian Open vaccine exemption and the Marquis Del Grillo
This blog deals with sports marketing, sports sponsorships and how companies can use sports as an excellent communication tool to achieve commercial and positioning goals. Instead, this blog [...]
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November 11, 2021
Formula 1 calendar 2022: 23 races, new formats and many returns
Last October 15, Formula 1 announced the provisional calendar for the upcoming 2022 season, and what a calendar! It promises to be a super-exciting season, in every sense of the word: a recor[...]
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September 30, 2021
Formula 1: what you wanted to know but never dared to ask
Aaaaaaah, the Formula 1, the pinnacle of motorsport, the highest form of racing on four wheels, and arguably one of the most popular sports in the world. While some argue that motor racing wa[...]
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August 25, 2021
How to build a 2022 MotoGP sponsorship program for your business
Start a program of sponsorship in MotoGP for your company takes time and a clear set of goals and priorities. While all major sports sponsorship programs may start from the same basics-the pr[...]
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July 6, 2021
How sport can help your brand to boost
At RTR Sports Marketing the motto is ‘We provide consultancy to companies that are willing to use sport to build a better relationship with their customers.’ Let’s focus on [...]
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May 31, 2021
Sponsorship in motorsport: emotional impact and memories
Riceviamo e volentieri pubblichiamo questo bell’articolo scritto da Salvatore Valerioti, Redattore del Blog del Ring “Give a child a sheet of paper, some paints and ask him to dra[...]
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May 6, 2021
MotoGP 2021 Calendar – With Updates
More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent ye[...]
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April 23, 2021
2021 Formula E Calendar
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stage[...]
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April 23, 2021
2021 Formula 1 Calendar
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
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