Category: Sponsorizzazioni Sportive
July 5, 2024
How do you become a sports marketer?
Becoming a sports marketer: here’s how to get started. [...]
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July 3, 2024
Indycar vs. Formula 1: Which category is faster?
Two of the most iconic and prestigious categories in motorsport are the Indycar and the Formula 1. Both offer adrenaline-pumping spectacles and attract millions of fans worldwide, a recurring[...]
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July 3, 2024
Motorsport and Sponsors: How to Make Your Brand Fly on the Track
Motorsport and Sponsors: Light Your Brand on the Track! [...]
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March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
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March 10, 2024
Sports Sponsorship: The Benefits for Small Businesses
Discover the benefits of sports sponsorship for SMEs. [...]
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July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
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July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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May 1, 2023
Why Sponsor Motorsport: 6 Reasons Backed by 2025-2026 Data
Why sponsor motorsport, in short: because it combines a young global fan base, a growing sponsorship market and long-term partnerships. F1 has 827 million fans (+12% on 2024) and MotoGP 632 m[...]
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April 4, 2023
Sponsorship Values and Goals in Motorsport: How to Align Them with Team Culture
Sponsorship values and goals in motorsport, in short: a sponsorship holds only if the brand’s values match the team’s culture and the goals are measurable from the start. The risk[...]
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March 27, 2023
Motorsport Sponsorship Proposal: What to Include and How to Write One in 2026
Motorsport sponsorship proposal in brief: it is the document that shows a company how a team, a driver or an event can reach its goals, not a brochure about the team. It contains the sponsor&[...]
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June 24, 2022
How a Formula 1 team makes money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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April 21, 2021
How to start a motorsport sponsorship: the 5 decisions to make (2026)
The question a company asks most often when it first approaches motorsport is about price. The right question comes first: where do you start? A sponsorship programme does not begin with a pr[...]
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April 12, 2021
5 reasons why MotoGP is a good investment for companies in 2026
In 2025 MotoGP drew 3.6 million spectators to its circuits, the highest figure in its history, compared with 3 million the year before. At the French Grand Prix at Le Mans, 311,797 were count[...]
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April 8, 2021
The 10 best Formula 1 drivers in 2026: standings and value for sponsors
On 6 September 2026 Andrea Kimi Antonelli won the Italian Grand Prix from nineteenth on the grid. No Italian had won at Monza since 1966, in the days of Ludovico Scarfiotti. A week later, in [...]
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November 9, 2020
Sponsorship ROI: how it is actually measured
Only 37% of companies that invest in sponsorship have a standardised process for measuring it. The figure comes from the ANA, the US advertisers’ association, and nobody has published a[...]
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March 9, 2020
Extreme E: what happened to the electric rally series, and what it leaves sponsors
Extreme E is over. The electric SUV series launched by Alejandro Agag in 2019 ran its final race at Qiddiya City, Saudi Arabia, in October 2025, and handed over to Extreme H, the hydrogen cha[...]
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February 26, 2020
Naming rights: what putting your name on a stadium is really worth
In the summer of 2026, for the length of the football World Cup, three of the most recognisable stadiums in the United States stopped using the name their sponsors pay for every year. MetLife[...]
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March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
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June 27, 2018
Fake Sports Sponsorships: How to Recognize and Avoid Them
The news broke at the start of 2025, and while it wasn’t entirely surprising, the scale was. Six arrests, a well-known rally driver placed under house arrest, and a network of fake spor[...]
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June 20, 2018
How to choose a sport to sponsor: criteria and method
Instinct or numbers? That is the wrong question. The right question comes before any data analysis: does the sport you are considering manage to keep audiences engaged week after week? Sport [...]
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