Category: Sponsorizzazioni Sportive
July 3, 2024
Indycar vs. Formula 1: Which category is faster?
Two of the most iconic and prestigious categories in motorsport are the Indycar and the Formula 1. Both offer adrenaline-pumping spectacles and attract millions of fans worldwide, a recurring[...]
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July 3, 2024
Motorsport and Sponsors: How to Make Your Brand Fly on the Track
Motorsport and Sponsors: Light Your Brand on the Track! [...]
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June 13, 2024
A Deeper Look into Racetrack Sponsorship: Harnessing the Power of Motorsport Marketing
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bran[...]
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June 5, 2024
The 5 differences between sports sponsorship and digital ADV
Sports sponsorship and Digital ADV are often compared by marketers, who in the need to choose between the former and the latter find themselves weighing the differences. While both can obviou[...]
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April 21, 2024
Making the Most of the Potential of Sponsoring Agencies.
Introduction: The Strategic Importance of Sponsorships In motorsport, sponsorships play a crucial role not only in funding teams and events, but also in building lasting and relevant brands. [...]
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March 22, 2024
Sponsor on the visor: small sticker, great effectiveness
In motorsport, the quest for the viewer’s attention is not limited to the track and cars or motorcycles but extends to the smallest and most tactical angles, such as the visors of drive[...]
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March 21, 2024
The visual power of motorsport and the sensory aspect in sports marketing
A few days ago, MotoGP e Formula 1 inaugurated their respective seasons from the night sands of the Middle East. Bathed in spotlights and neon lights and kissed by desert sands, the tracks of[...]
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March 12, 2024
Sponsorship in Motorsport and Effectiveness for B2B.
The importance of Motorsport sponsorship (Formula 1, MotoGP, FormulaE, WEC, WSBK) for B2B companies cannot be underestimated. Let me tell you why these disciplines are the best to partner wit[...]
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March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
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March 10, 2024
Sports Sponsorship: The Benefits for Small Businesses
Discover the benefits of sports sponsorship for SMEs. [...]
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February 14, 2024
Formula1 Vs MotoGP. A Team Oriented versus a Star Oriented championship. In search of the formula for success.
The numbers, calendars and audience Formula 1 and MotoGP represent the best of motorsport on two and four wheels. With 24 and 22 race weekends respectively in 2025, the two championships are[...]
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February 8, 2024
The Definitive Guide to Choosing a Sports Sponsorship Agency.
In the world of sports marketing, the effectiveness of a sponsorship campaign can make the difference between a brand that goes unnoticed and one that becomes iconic. In over 20 years of expe[...]
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February 2, 2024
The psychology of sponsorship in F1: Fan behavior
The world of Formula 1 is not just about fast cars and extraordinary drivers. This multibillion-dollar industry also relies in part on a complex network of sponsorships. But why do companies [...]
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February 1, 2024
Maximizing the impact of motorsports sponsorship through the use of social media
The current digital ecosystem with its countless social platforms offers us the opportunity to increase the impact of the motor sports sponsorship . Indeed, we have multiple opportunities to [...]
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January 10, 2024
Sponsorship wheel: understanding sports sponsorship projects with one tool
As mentioned on several occasions in these pages, the sports sponsorship is as effective a marketing tool as it is three-dimensional. Its power lies precisely in operating simultaneously on m[...]
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January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
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December 12, 2023
Calendar wec 2024 + Downloadable PDF Calendar
The FIA World Endurance Championship (WEC) is a motorsport competition that tests the skills of drivers and teams through endurance races around the world. The WEC is known for its prestigiou[...]
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December 5, 2023
Superbike 2024: changes of helmets, regulations and new strategies
The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive[...]
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November 15, 2023
The Deductibility of Sports Sponsorships: A Tax Advantage for Businesses
In Italy, tax deductions for sports sponsorship expenses and the deductibility of those expenses are a very important issue when it comes to sports marketing. The subject matter is delicate a[...]
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November 7, 2023
What an agency is for and how it changes. Easily explained.
What is an agency? It is a word we use often, this time hastily, sometimes superficially, and whose meaning we occasionally lose. Yet those who work in marketing, communications, and beyond d[...]
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