Project Info

Client:
Fastweb

Task:
GP Race Fastweb Tour 2008

Timing:
2007- 2008

About Project

FASTWEB and Yamaha are back in the arcades of shopping centres throughout Italy with a promotional event conceived and produced once again this year by RTR Sports Marketing.

80 stages, with 4 stands operating concurrently, for a total of 240 days of activities: these are the numbers of the GP Race FASTWEB Tour which invites visitors to discover the world of FASTWEB and to be amazed by the new and surprising things it has to offer, including the chance for new subscribers to the service to win a BYE helmet every day and to enter the draw for 2 Yamaha scooters and 1 Yamaha FZ6 S2 personalised with the FASTWEB livery. However, the prizes don’t end there: it’s enough to visit the stand to receive FASTWEB reflective bracelets and take part in the entertainments laid on to win Yamaha T-shirts.

As well as Yamaha, the 2008 tour involves partners of the calibre of Acer, AMD and Bwin: while the first two are providing technical support, Bwin has its own area in the stand to promote its own services and give out cards containing a bonus of 3 euros to bet online. Furthermore, those registering on Bwin’s website using their card can win a trip to the 2008 MotoGP Championship, with ten tickets for the Misano Grand Prix to be won as well as a whole weekend in Valencia on the occasion of the championship finale.

In addition, at 9 shopping centres participating in the GP Race FASTWEB Tour, Yamaha is organising an exciting initiative dedicated to motorbike enthusiasts and to road safety: in the car parks, in fact, it will be possible to take Yamaha motorbikes and scooters for a test ride and take part in motorcycle riding courses for beginners with the support of instructors from the FMI (Italian Motorcycling Federation). The GP Race FASTWEB Tour 2008 and the Yamaha MotoPark event will thus work in concert with one another, by attracting the public and getting them involved throughout their visit to the shopping centre.