Toro Rosso STR9 Formula 1 car photo

Project Info

Client: Fastweb

Task: GP Race Fastweb Tour 2008

Timing: 2007- 2008

About Project

FASTWEB and Yamaha are back in the arcades of shopping centres throughout Italy with a promotional event conceived and produced once again this year by RTR Sports Marketing.

80 stages, with 4 stands operating concurrently, for a total of 240 days of activities: these are the numbers of the GP Race FASTWEB Tour which invites visitors to discover the world of FASTWEB and to be amazed by the new and surprising things it has to offer, including the chance for new subscribers to the service to win a BYE helmet every day and to enter the draw for 2 Yamaha scooters and 1 Yamaha FZ6 S2 personalised with the FASTWEB livery. However, the prizes don’t end there: it’s enough to visit the stand to receive FASTWEB reflective bracelets and take part in the entertainments laid on to win Yamaha T-shirts.

As well as Yamaha, the 2008 tour involves partners of the calibre of Acer, AMD and Bwin: while the first two are providing technical support, Bwin has its own area in the stand to promote its own services and give out cards containing a bonus of 3 euros to bet online. Furthermore, those registering on Bwin’s website using their card can win a trip to the 2008 MotoGP Championship, with ten tickets for the Misano Grand Prix to be won as well as a whole weekend in Valencia on the occasion of the championship finale.

In addition, at 9 shopping centres participating in the GP Race FASTWEB Tour, Yamaha is organising an exciting initiative dedicated to motorbike enthusiasts and to road safety: in the car parks, in fact, it will be possible to take Yamaha motorbikes and scooters for a test ride and take part in motorcycle riding courses for beginners with the support of instructors from the FMI (Italian Motorcycling Federation). The GP Race FASTWEB Tour 2008 and the Yamaha MotoPark event will thus work in concert with one another, by attracting the public and getting them involved throughout their visit to the shopping centre.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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