Project Info

Client: Alpitour

Task: Villaggi Bravo

Timing: 2008

About Project

Devised and produced by RTR on the request of tour operator Alpitour, Bravo on Tour is a promotional road show dedicated to Bravo holiday villages, which specialise in offering package holidays the world over.

The tour, which includes 3 platforms in 21 of Italy’s major shopping centres for 7 weekends, has been designed to present Bravo’s special weeks, one of the plusses of its holidays, consisting of all-inclusive packages in breathtaking tourist resorts based on a themed entertainment schedule to suit all tastes and requirements.

An Alpitour-branded world of fun and relaxation without limits is shown off inside a personalised stand in which visitors, as well as receiving information and catalogues about what is on offer, can try their hand at the entertainments laid on. Thanks to the 4 computer points, in fact, everyone can try their luck by playing on a virtual slot machine with no less than 500 instant prizes up for grabs on each leg of the tour. Finally, each player will have the chance to enter a final prize draw with 2 holidays for 2 people in Crete to be won during the special week with Radio Italia.