Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Continue Your Evaluation
Three ways to take this further
Most brands go through a 3-6 month evaluation before committing to motorsport sponsorship. Here’s where to go next, depending on where you are in the process.
Researching
How to actually measure motorsport sponsorship ROI
76% of CMOs struggle to calculate sponsorship ROI. The CFO-ready framework RTR uses across NASCAR, F1 and MotoGP - with independent data partners.
Read the ROI guide
Comparing Options
Going direct vs working with an agency: what it actually costs you
The 20-35% premium brands pay when they negotiate NASCAR deals without independent advice - and the three places that money disappears.
Read the comparison
Ready To Talk
Is your brand interested in motorsport sponsorship?
RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
Sponsor a motorsport team todayRecent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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July 21, 2026
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