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MotoGP: Marquez makes it 10 in a row with Indy win
By Emanuele Venturoli| Posted August 10, 2014 | In Bikes, MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted August 10, 2014 | In Bikes, MotoGP, Motor Racing, Motorsports
MotoGP: Marquez makes it 10 in a row with Indy win
Repsol Honda’s Marc Marquez has continued his perfect season and has become the first rider since Mick Doohan in 1997, also aboard a Repsol Honda machine, to win ten successive premier class GP races. Teammate Dani Pedrosa recovered from his eighth place position on the grid to take fourth place.
It was a frantic start to the race with Marc losing out from his pole position dropping positions and Dani making a strong start passing three riders. By the end of the first lap Marc was fourth and Dani fifth, then on lap two, Marc passed Iannone into third and Dani was passed by Lorenzo, demoting him to sixth. The top eight riders stuck together in a pack for the opening laps, with just tenths of seconds separating them. Then on lap six Marc took advantage of Rossi and Dovizioso sparring for position and running wide, and slipped into first position. Rossi re-passed Marc on the same lap but Marc remained in second place ahead of Dovizioso.
By lap ten Lorenzo had passed Dovizioso into third and at the start of lap eleven he passed Marc into turn one to claim second place. However, after immediately attacking Rossi into turn two, both riders left a gap for Marc to pass and the championship leader never looked back, recording the fastest race lap on lap seventeen (1’32.831). Dani passed Dovizioso on lap thirteen and sealed fourth position.
With his victory in Indianapolis Marc has made it a perfect ten from ten, and also earns Honda’s tenth consecutive win on American soil (since Indianapoils 2010). He’s also won in all his MotoGP appearances in the USA and for the second year in a row, he’s completed a perfect weekend in Indianapolis after qualifying on pole and also setting a new lap record on his way to winning. This 16th MotoGP win for Marc also celebrates the 100th win for Spain in the premier class (Lorenzo 31, Pedrosa 25, Marquez 16, Criville 15, Gibernau 9, Checa 2, Elias 1, Puig 1).
Marc increases his lead in the Rider Championship with 250 points. Dani remains in second on 161 with Rossi in third on 157. Honda also lead the Constructor Championship by 76 points, and the Repsol Honda Team lead the Team Championship by 137 points.
There will be no break now for the MotoGP paddock as they pack up tonight in Indianapolis and head back across the Atlantic to the Czech Republic for Round 11 in Brno next weekend.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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