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By Emanuele Venturoli| Posted August 21, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Formula One returned after the August summer break with the first practice session for this weekend’s Belgian Grand Prix at the historic Spa Francorchamps. The Mercedes pair took the fastest times in both sessions. Andre Lotterer and Alexander Rossi headed into the session preparing for their Formula One debuts, with Rossi unfortunately learning that regular Marussia driver Max Chilton would deny him of his first F1 start after being selected to race once again.
Nico Rosberg just edged out team-mate Lewis Hamilton in the first practice session by 0.097 of a second. Hamilton had held a slim advantage at the start of the session, but seemed to lose out in the final chicane to his team-mate.
Fernando Alonso was 3rd fastest for Ferrari despite having a strange stop at Eau Rouge. The Spaniard had just set the fastest time of the session when he suddenly pulled into the old pit exit on the inside of Eau Rouge and came to a stop. It was only a brief pause however as he was soon under way once more. Jenson Button was just behind him in P4, with the 2012 winner hoping for a resurgence of pace in his McLaren. Kimi Raikkonen was 5th fastest in the second Ferrrai.
The two Force India’s were 6th and 8th, sandwiching McLaren’s Kevin Magnussen. Sergio Perez and Nico Hulkenberg head into the weekend hoping to emulate the somewhat tradition of good pace from Force India at Spa. Daniel Ricciardo was 9th fastest for Red Bull ahead of Valtteri Bottas in 10th and Vettel in 11th.
Alexander Rossi made his debut in the Marussia F1 car in what was supposed to be preparation for his F1 race debut on Sunday in place of regular driver Max Chilton. However, just as the session got under-way, news broke that Chilton would in fact take his car back from Practice 2 onwards and would race after all. Team boss John Booth had said yesterday that Max wouldn’t drive due to contractual issues while Max said that he had ‘voluntarily’ stepped aside to help the team. Rossi went on to finish P20 in the session, but will involuntarily step aside for the second session.
Andre Lotterer got his first taste of a 2014 Formula One car in the session as he prepares to make his F1 debut in Sunday’s race. The Le Mans winner had a solid first session as he finished P21; a tenth ahead of team-mate and regular driver Marcus Ericsson.
Practice 1 results:
Pos. | No. | Driver | Car | Best lap | Gap | Laps |
---|---|---|---|---|---|---|
1 | 6 | Nico Rosberg | Mercedes | 1’51.577 | 25 | |
2 | 44 | Lewis Hamilton | Mercedes | 1’51.674 | 0.097 | 24 |
3 | 14 | Fernando Alonso | Ferrari | 1’51.805 | 0.228 | 16 |
4 | 22 | Jenson Button | McLaren-Mercedes | 1’52.404 | 0.827 | 21 |
5 | 7 | Kimi Raikkonen | Ferrari | 1’52.818 | 1.241 | 17 |
6 | 11 | Sergio Perez | Force India-Mercedes | 1’52.903 | 1.326 | 24 |
7 | 20 | Kevin Magnussen | McLaren-Mercedes | 1’52.922 | 1.345 | 23 |
8 | 27 | Nico Hulkenberg | Force India-Mercedes | 1’52.937 | 1.360 | 22 |
9 | 3 | Daniel Ricciardo | Red Bull-Renault | 1’52.972 | 1.395 | 19 |
10 | 77 | Valtteri Bottas | Williams-Mercedes | 1’53.172 | 1.595 | 20 |
11 | 1 | Sebastian Vettel | Red Bull-Renault | 1’53.369 | 1.792 | 11 |
12 | 26 | Daniil Kvyat | Toro Rosso-Renault | 1’53.594 | 2.017 | 21 |
13 | 8 | Romain Grosjean | Lotus-Renault | 1’53.597 | 2.020 | 20 |
14 | 99 | Adrian Sutil | Sauber-Ferrari | 1’53.703 | 2.126 | 14 |
15 | 19 | Felipe Massa | Williams-Mercedes | 1’53.968 | 2.391 | 20 |
16 | 25 | Jean-Eric Vergne | Toro Rosso-Renault | 1’54.189 | 2.612 | 20 |
17 | 36 | Giedo van der Garde | Sauber-Ferrari | 1’54.335 | 2.758 | 16 |
18 | 13 | Pastor Maldonado | Lotus-Renault | 1’55.336 | 3.759 | 21 |
19 | 17 | Jules Bianchi | Marussia-Ferrari | 1’55.782 | 4.205 | 19 |
20 | 42 | Alexander Rossi | Marussia-Ferrari | 1’57.232 | 5.655 | 20 |
21 | 45 | Andre Lotterer | Caterham-Renault | 1’57.886 | 6.309 | 24 |
22 | 9 | Marcus Ericsson | Caterham-Renault | 1’57.977 | 6.400 | 24 |
After topping the first session, Nico Rosberg had to settle for 2nd in practice 2 later on in the day. Lewis Hamilton topped the session once again and is undoubtedly the king of this particular session this year after topping FP2 all but 2 times. Nico Rosberg may have been closer if it hadn’t been for a slight excursion into the gravel on his fastest lap.
Fernando Alonso maintained his status of being best of the rest in 3rd place and was the only non-Mercedes driver within a second of Lewis Hamilton. Felipe Massa and Valtteri Bottas showed some good pace for Williams in 4th and 6th, with Jenson Button continuing his FP1 form in 5th.
Daniil Kvyat was impressive for Toro Rosso in 7th; 2 tenths ahead of Daniel Ricciardo’s Red Bull. Kevin Magnussen and Nico Hulkenberg completed the top 10. Kimi Raikkonen had a difficult session down in 15th after numerous engine problems meant that the Finn would complete just 18 laps as opposed to the session high of 31 set by the McLaren pair.
The session was interrupted twice in the first half hour of running with two red flag periods. The first was due to another strange crash for Pastor Maldonado. The Venezuelan exited turn 9 and appeared to drift straight off of the track. He lost control of the car on the grass and wiped the front wing off of his car and also took damage to his rear wing.
The second red flag followed a spin for Esteban Gutierrez at Blanchimont after a gearbox problem. The car was unable to get going again from the outside run-off area which led to the session stoppage.
Sebastian Vettel was last in the session after an electrical problem from the end of the first session led to an engine change that would mean he would not emerge at all. It also means that he will take a 10 place grid penalty.
Practice 2 results:
Pos. | No. | Driver | Car | Best lap | Gap | Laps |
---|---|---|---|---|---|---|
1 | 44 | Lewis Hamilton | Mercedes | 1’49.189 | 26 | |
2 | 6 | Nico Rosberg | Mercedes | 1’49.793 | 0.604 | 28 |
3 | 14 | Fernando Alonso | Ferrari | 1’49.930 | 0.741 | 19 |
4 | 19 | Felipe Massa | Williams-Mercedes | 1’50.327 | 1.138 | 24 |
5 | 22 | Jenson Button | McLaren-Mercedes | 1’50.659 | 1.470 | 31 |
6 | 77 | Valtteri Bottas | Williams-Mercedes | 1’50.677 | 1.488 | 26 |
7 | 26 | Daniil Kvyat | Toro Rosso-Renault | 1’50.725 | 1.536 | 25 |
8 | 3 | Daniel Ricciardo | Red Bull-Renault | 1’50.977 | 1.788 | 16 |
9 | 20 | Kevin Magnussen | McLaren-Mercedes | 1’51.074 | 1.885 | 31 |
10 | 27 | Nico Hulkenberg | Force India-Mercedes | 1’51.077 | 1.888 | 26 |
11 | 25 | Jean-Eric Vergne | Toro Rosso-Renault | 1’51.383 | 2.194 | 26 |
12 | 99 | Adrian Sutil | Sauber-Ferrari | 1’51.450 | 2.261 | 29 |
13 | 11 | Sergio Perez | Force India-Mercedes | 1’51.573 | 2.384 | 28 |
14 | 8 | Romain Grosjean | Lotus-Renault | 1’52.196 | 3.007 | 25 |
15 | 7 | Kimi Raikkonen | Ferrari | 1’52.234 | 3.045 | 18 |
16 | 17 | Jules Bianchi | Marussia-Ferrari | 1’52.776 | 3.587 | 23 |
17 | 21 | Esteban Gutierrez | Sauber-Ferrari | 1’53.955 | 4.766 | 7 |
18 | 4 | Max Chilton | Marussia-Ferrari | 1’54.040 | 4.851 | 18 |
19 | 9 | Marcus Ericsson | Caterham-Renault | 1’54.050 | 4.861 | 30 |
20 | 45 | Andre Lotterer | Caterham-Renault | 1’54.093 | 4.904 | 24 |
21 | 13 | Pastor Maldonado | Lotus-Renault | No time | ||
22 | 1 | Sebastian Vettel | Red Bull-Renault | No time |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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