Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted November 6, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg was fastest in both Friday practice sessions in preparation for the penultimate race on the F1 calendar; the Brazilian Grand Prix. Lewis Hamilton was 2nd on both occasions and was always within 3 tenths of his team-mate. A number of cars seemed to show potential including Ferrari, Red Bull and Toro Rosso.
Rosberg topped the first practice session by 2 tenths of a second over team-mate Lewis Hamilton. His time of 1’12.764 was just 3 tenths shy of the last dry weather pole position in 2012. Only 2 other drivers were within a second of the Mercedes duo, with Daniil Kvyat being a surprise in 3rd place ahead of Fernando Alonso. The Russian rookie is preparing for his transition to the Red Bull senior team when he replaces Sebastian Vettel next year. Fernando Alonso was 4th fastest and was the last man within a second of Rosberg.
Felipe Massa was 5th fastest for Williams at his home circuit ahead of the impressive Max Verstappen. Max was making his 3rd practice appearance in Jean-Eric Vergne’s car prior to his appointment to a race seat next year. He managed to set the 6th fastest time of the session and was just over a second slower than Rosberg. He was one of 3 drivers making practice appearances this weekend as newly signed Sauber driver Felipe Nasr had another outing in Bottas’ Williams and Spaniard Daniel Juncadella took to Perez’s Force India. Juncadella had a session of stark contrast to Verstappen as he made many mistakes at turn 5 which ended in him crashing the car.
Pastor Maldonado was just ahead of Kimi Raikkonen in 6th place for Lotus. The Venezuelan scored his first points of the season last week in Austin and will be hoping for another top 10 this weekend. Kimi Raikkonen was struggling in his Ferrari as had multiple excursions off-track. Kevin Magnussen and Daniel Ricciardo completed the top 10.
Esteban Gutierrez and Jenson Button failed to a set a time in first practice. Gutierrez reported a problem out on track before returning to the pits, with Button’s car cutting out completely on his installation lap.
Practice 1 results:
POS. | NO. | DRIVER | CAR | BEST LAP | GAP | LAPS |
---|---|---|---|---|---|---|
1 | 6 | Nico Rosberg | Mercedes | 1’12.764 | 30 | |
2 | 44 | Lewis Hamilton | Mercedes | 1’12.985 | 0.221 | 32 |
3 | 26 | Daniil Kvyat | Toro Rosso-Renault | 1’13.723 | 0.959 | 39 |
4 | 14 | Fernando Alonso | Ferrari | 1’13.742 | 0.978 | 30 |
5 | 19 | Felipe Massa | Williams-Mercedes | 1’13.811 | 1.047 | 28 |
6 | 38 | Max Verstappen | Toro Rosso-Renault | 1’13.827 | 1.063 | 26 |
7 | 13 | Pastor Maldonado | Lotus-Renault | 1’14.034 | 1.270 | 31 |
8 | 7 | Kimi Raikkonen | Ferrari | 1’14.114 | 1.350 | 32 |
9 | 20 | Kevin Magnussen | McLaren-Mercedes | 1’14.136 | 1.372 | 30 |
10 | 3 | Daniel Ricciardo | Red Bull-Renault | 1’14.197 | 1.433 | 27 |
11 | 99 | Adrian Sutil | Sauber-Ferrari | 1’14.434 | 1.670 | 31 |
12 | 40 | Felipe Nasr | Williams-Mercedes | 1’14.522 | 1.758 | 22 |
13 | 27 | Nico Hulkenberg | Force India-Mercedes | 1’14.678 | 1.914 | 33 |
14 | 1 | Sebastian Vettel | Red Bull-Renault | 1’14.902 | 2.138 | 24 |
15 | 8 | Romain Grosjean | Lotus-Renault | 1’15.109 | 2.345 | 23 |
16 | 34 | Daniel Juncadella | Force India-Mercedes | 1’16.030 | 3.266 | 17 |
17 | 22 | Jenson Button | McLaren-Mercedes | No time | 1 | |
18 | 21 | Esteban Gutierrez | Sauber-Ferrari | No time | 6 |
Mercedes and Nico Rosberg were once again on top in the second practice session, with Rosberg again 2 tenths clear of team-mate Lewis Hamilton. Kimi Raikkonen was the closest man to the Mercedes as he got within half a second of Rosberg. He upped his pace from first practice despite continuing to make off-track runs.
Daniel Ricciardo was 4th fastest ahead of the two Williams of Bottas and Massa. Fernando Alonso was 7th fastest and was unusually behind his team-mate in 3rd. He was responsible for one of 3 red flags during the heavily interrupted 90 minutes after an exhaust fire. the cause was later put down to the fact that the engine had a fairly high mileage. It is not expected that the fire will incur a penalty for Fernando as it was not his race engine.
Daniil Kvyat continued to show Toro Rosso’s reasonable pace despite having fallen from 3rd in first practice to 8th. Sebastian Vettel improved from a disappointing 14th in first practice to a slightly better 9th ahead of Kevin Magnussen’s McLaren.
Two other red flags hampered the session’s running along with Alonso’s fire. Jean-Eric Vergne’s Toro Rosso came to a stop shortly after the session began. He only set 5 laps after getting his car back from Max Verstappen. Esteban Gutierrez continued to have problems in his Sauber. The red flag had only just come in with 3 minutes to go when his car came to a hault in the same place. He had suffered problems with his energy recovery system all day.
Sergio Perez was the only man to not set a time after his Force India underwent an engine change following Juncadella’s antics in the first practice session.
Practice 2 times:
POS. | NO. | DRIVER | CAR | BEST LAP | GAP | LAPS |
---|---|---|---|---|---|---|
1 | 6 | Nico Rosberg | Mercedes | 1’12.123 | 36 | |
2 | 44 | Lewis Hamilton | Mercedes | 1’12.336 | 0.213 | 36 |
3 | 7 | Kimi Raikkonen | Ferrari | 1’12.696 | 0.573 | 32 |
4 | 3 | Daniel Ricciardo | Red Bull-Renault | 1’12.956 | 0.833 | 24 |
5 | 77 | Valtteri Bottas | Williams-Mercedes | 1’13.035 | 0.912 | 31 |
6 | 19 | Felipe Massa | Williams-Mercedes | 1’13.099 | 0.976 | 27 |
7 | 14 | Fernando Alonso | Ferrari | 1’13.122 | 0.999 | 20 |
8 | 26 | Daniil Kvyat | Toro Rosso-Renault | 1’13.254 | 1.131 | 35 |
9 | 1 | Sebastian Vettel | Red Bull-Renault | 1’13.333 | 1.210 | 28 |
10 | 20 | Kevin Magnussen | McLaren-Mercedes | 1’13.479 | 1.356 | 33 |
11 | 13 | Pastor Maldonado | Lotus-Renault | 1’13.497 | 1.374 | 33 |
12 | 8 | Romain Grosjean | Lotus-Renault | 1’13.714 | 1.591 | 37 |
13 | 27 | Nico Hulkenberg | Force India-Mercedes | 1’13.882 | 1.759 | 32 |
14 | 21 | Esteban Gutierrez | Sauber-Ferrari | 1’13.902 | 1.779 | 25 |
15 | 99 | Adrian Sutil | Sauber-Ferrari | 1’14.204 | 2.081 | 36 |
16 | 22 | Jenson Button | McLaren-Mercedes | 1’14.209 | 2.086 | 31 |
17 | 25 | Jean-Eric Vergne | Toro Rosso-Renault | 1’17.171 | 5.048 | 5 |
18 | 11 | Sergio Perez | Force India-Mercedes | No time | 0 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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