Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted February 1, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Sebastian Vettel has finished as the fastest driver in the 2nd pre-season test for the 2015 Formula One world championship at the Jerez circuit in Spain. The new Ferrari driver set his fastest lap of 1’20.984, the fastest time of the test so far, before the lunch-break and before eventual showers would grace the circuit; confining some to their garages. The German has kicked off his career as a Ferrari Formula One driver excellently after completing 149 laps over the course of his two days in the SF15-T.
Second fastest for the second day in a row was the Sauber team, this time with rookie Felipe Nasr. The young Brazilian completed 88 laps of the circuit and, like fellow rookie Verstappen, seemed unperturbed when the rain fell in the afternoon; instead choosing to continue putting in laps. After a slow start yesterday, Williams were out on track within the first 5 minutes with Valtteri Bottas behind the wheel for the last time until the Catalunya test. The Finn set the 3rd fastest time, half a second slower than Nasr, with 61 laps on the board.
Reigning champion Lewis Hamilton made his first official testing run in the Mercedes W06 today after watching team-mate and 2014 title rival Nico Rosberg take to the track yesterday. The Briton was unable to match Rosberg’s incredible 157 lap total, but he did lap fastest than his team-mate by 7 tenths of a second; not that it matters during pre-season testing when times are very much irrelevant in terms of who is the quickest team or driver. Lewis completed 91 laps, the most of anyone during the day, before the team elected to end the day early thanks to a water leak.
Max Verstappen took over the cockpit of the Toro Rosso from fellow rookie and team-mate Carlos Sainz for today. The 17 year old completed 73 tours of the circuit on his way to setting the 5th fastest time. Toro Rosso have had a good first 2 days of testing with a total of 119 laps so far with two days to go.
After missing out on a scheduled day of running yesterday, Lotus finally made their on-track début with their E23 car. Pastor Maldonado, who was set to run yesterday but was prevented from doing so due to the car still being in transit to the circuit, took to the track around an hour into the session for a number of short installation laps. He would go on to set a best time of 1’25.802 after 41 laps; a great effort considering it was their delayed first day of testing.
Once again, McLaren’s day comprised of ironing out issues with the new Honda power-unit. Jenson Button, who last took to a track powered by Honda in 2008, was in the cockpit of the MP4-30 but could only complete 6 laps with no registered time due to a ‘reoccurring issue’. During yesterday’s running, McLaren chairman Ron Dennis explained the cause of the early teething troubles:
“Our race engines are two or three steps away from where we are now, therefore we’re still running development engines and will continue to run development engines through to the last test,” Dennis told a group of reporters in the Jerez paddock, “The engine is an integral part of our size zero policy. The car is phenomenally tightly packaged in the back end, which has given huge scope to Peter Prodromou [McLaren’s chief engineer] and his team and they have taken full advantage of it.”
Like Button, Daniil Kvyat completed a number of installation laps, 18 in fact, but failed to put a timed lap on the board. The Russian was making his début as a Red Bull driver in the camouflaged RB11 when he appeared to break the front wing. This was the only front wing the team had brought to the test, meaning that for the rest of the day the car was out on track with just the nose on the front of the car; ironic for a team who purport to ‘give you wings’.
Testing continues tomorrow with the penultimate day of running at the Jerez circuit. Mercedes,Williams, Red Bull, Ferrari, Toro Rosso, Lotus and McLaren are set to switch their drivers over, with Felipe Massa, Kimi Raikkonen and Romain Grosjean making their first on-track appearances in their 2015 cars.
Jerez day 2 pre-season test time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Sebastian Vettel |
Ferrari |
1’20.984 |
89 |
2 |
Felipe Nasr |
Sauber |
1’21.867 |
88 |
3 |
Valtteri Bottas |
Williams |
1’22.319 |
61 |
4 |
Lewis Hamilton |
Mercedes |
1’22.490 |
91 |
5 |
Max Verstappen |
Toro Rosso |
1’24.167 |
73 |
6 |
Pastor Maldonado |
Lotus |
1’25.802 |
41 |
7 |
Jenson Button |
McLaren |
1’54.655 |
6 |
8 |
Daniil Kvyat |
Red Bull |
No time |
18 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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