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Are you ready to explore the transformative power of motorsport sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted July 12, 2015 | In MotoGP, Motor Racing, Motorsports
Repsol Honda’s Marc Marquez has sealed a perfect weekend in Germany after his sixth victory in a row in Sachsenring, recording a new race lap record en route to victory, following his pole position record yesterday. Teammate Dani Pedrosa also had a strong race, fending off Championship leader Valentino Rossi to take a well earned second place.
Marc and Dani both lost a position on the opening lap as Jorge Lorenzo made his way to the front. On lap four, Dani lost another position to Valentino and dropped down to 4th as Marc overtook Jorge into first. Once out front, Marc never looked back and began to open up a gap, recording a new lap record on lap ten with a time of 1’21.530 (beating Dani’s 2011 time of 1’21.846). On the following lap, Dani passed Jorge – after he’d lost a spot to Valentino – and took 3rd place and began to chase down the Italian. Dani passed Valentino on lap seventeen and tried to open a gap, but was unable to drop him. The two riders rode in tandem for several laps before Dani, with three laps remaining, set his fastest time (1’21.714) as he had one last push to secure second place.
This is the team’s first 1-2 since this race last year and the sixth successive year Marc has won from pole at the Sachsenring. Dani has had seven podium finishes from his nine starts in the MotoGP class at the Sachsenring, including four wins.
As the season reached the midway point and the teams have a chance to enjoy a Summer break, Marc has closed the gap slightly in the World Championship. Valentino remains on top with 179, Jorge second with 166, Andrea Iannone is in third with 118 and Marc is just four points off him on 114. Dani has moved up to seventh in the standings on 67.
The team will now pack up in Germany and head to Italy for a three-day test in Misano. The first two days will be on Bridgestone and the final day will be on the 2016 tyre manufacturer. They will then have two weeks holiday before flying west to the U.S.A for round ten in Indianapolis on the 9th August.
“I am very happy with this victory. I’ve been chasing it hard over the last few races. In Assen we began to see the light at the end of the tunnel; after Barcelona which was very hard, I felt good on the bike again thanks to the changes we made. We have confirmed that they worked here at this circuit, but I want to be cautious because I am aware that this circuit has always been very good for me and also for the Honda. We have to keep working, because on the laps that I did behind Lorenzo I saw that in some aspects the they were stronger than us. Let’s see if we can continue improving at the Misano test next week.”
“I’m so happy – above all with how we finished the race as I rode very strongly. I was under a lot of pressure from Valentino and, although it had been a while since I had last fought with him and he is very difficult to beat, I gave my all and was able to finish ahead of him. I rode much better at the end and it is the first race this season in which I kept up a good pace until the finish. It’s true that here the bike had less of a handicap than at other tracks, due to the type of circuit it is, but at test next week we have to work hard -because the both Jorge and Valentino were much closer today than in other years here. We’ll see if we can find something for the second half of the season to make us more competitive.”
Are you ready to explore the transformative power of motorsport sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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