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By Emanuele Venturoli| Posted July 23, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Lewis Hamilton has topped both Friday practice sessions in preparation for this weekend’s 2015 Hungarian Grand Prix in Budapest. The Mercedes driver was faster than both his team-mate and the quick but unreliable Red Bulls to get the best start to the weekend that he could hope for.
Lewis Hamilton has the chance this weekend to become the most successful driver at the Hungarian Grand Prix. He is currently level with Michael Schumacher on 4 wins, with a 5th on Sunday making him the winner of the most races in Budapest since it arrived on the calendar in 1986.
Hamilton started his Hungarian weekend as the fastest driver after setting a 1’25.141 in the first practice session. He was tenth of a second faster than team-mate Nico Rosberg, who closed up almost a one second deficit in the final half an hour to take 2nd fastest.
Kimi Raikkonen was 3rd fastest for Ferrari and was 6 tenths down on Hamilton, with the Finn’s session coming to a premature end when his front wing failed in the final sector. Debris scattered the circuit causing one of two red flags in the session.
Raikkonen’s team-mate Sebastian Vettel finished the session in 6th; with the two Red Bull’s separating the Ferrari duo. Top end engine grunt isn’t as vital in Hungary as it is at other circuits, which allowed the Red Bull drivers to both be within a second of Hamilton in P1.
Carlos Sainz was 7th fastest for Toro Rosso ahead of Sergio Perez; who stole the headlines in practice 1 after a strange crash. The Mexican was just about to enter the final sector when his right rear wheel failed. The car snapped around into a high-speed spin which put Sergio into the inside barrier, the left-front wheel then tucked itself underneath the Force India, which pitched the car into a roll. Sergio clambered out of his upside-down car unhurt but surprised; initially believing that the incident was his fault. The car would need extensive repairs to get out on track in FP2.
Valtteri Bottas ended the session 9th fastest, with the Finnish driver testing out a new front wing design. Valtteri and team-mate Felipe Massa had spent most of the session languishing down in the lower reaches of the time-sheets; Massa finishing the session in 14th. The team were happy with the new wing, with a Williams engineer saying it was doing exactly what they thought it would. Following Bottas was Max Verstappen in 10th fastest for Toro Rosso.
Two test drivers were scheduled to head out on track during the session, with Fabio Leimer making his Formula One practice debut for Manor and Jolyon Palmer set to drive Romain Grosjean’s Lotus yet again. Leimer ended the session 19th after being ahead of team-mate Will Stevens for much of the session. Palmer didn’t set a time in the session after a late financial dispute with Lotus and Pirelli relegating him to the garage for most of the 90 minutes.
Hungarian practice one time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Lewis Hamilton |
Mercedes |
1’25.141 |
18 |
2 |
Nico Rosberg |
Mercedes |
1’25.250 |
22 |
3 |
Kimi Raikkonen |
Ferrari |
1’25.812 |
23 |
4 |
Daniel Ricciardo |
Red Bull |
1’26.053 |
20 |
5 |
Daniil Kvyat |
Red Bull |
1’26.070 |
17 |
6 |
Sebastian Vettel |
Ferrari |
1’26.395 |
14 |
7 |
Carlos Sainz |
Toro Rosso |
1’26.727 |
25 |
8 |
Sergio Perez |
Force India |
1’26.776 |
14 |
9 |
Valtteri Bottas |
Williams |
1’26.825 |
19 |
10 |
Max Verstappen |
Toro Rosso |
1’26.934 |
27 |
11 |
Fernando Alonso |
McLaren |
1’27.272 |
16 |
12 |
Jenson Button |
McLaren |
1’27.308 |
17 |
13 |
Nico Hulkenberg |
Force India |
1’27.317 |
11 |
14 |
Felipe Massa |
Williams |
1’27.381 |
19 |
15 |
Felipe Nasr |
Sauber |
1’27.409 |
24 |
16 |
Marcus Ericsson |
Sauber |
1’27.732 |
23 |
17 |
Pastor Maldonado |
Lotus |
1’28.568 |
9 |
18 |
Will Stevens |
Manor |
1’29.693 |
17 |
19 |
Fabio Leimer |
Manor |
1’30.631 |
18 |
20 |
Jolyon Palmer |
Lotus |
No time |
4 |
Hamilton continued to hold his advantage out front by setting the fastest time in the second practice session later on in the day. He improved upon his FP1 time by 1.2 seconds to set a 1’23.949 in his qualifying simulation.
The pace of Red Bull continued to improve in the second session, with Daniil Kvyat and Daniel Ricciardo impressively ending the session 2nd and 3rd ahead of Nico Rosberg in 4th. The team looked to have good pace on qualifying and race simulations, meaning that they could well challenge for their first podium finish of the year at the sight of Ricciardo’s win a year ago. Unfortunately for Daniel, his Renault engine expired in the middle of the session, but thankfully he won’t get a penalty as it wasn’t his race engine. He kept his smile as he walked back to the garage, saying that he was still pleased by the day’s running.
Rosberg ended the session 4th fastest, 7 tenths down on his team-mate and 2 tenths down on Ricciardo in 3rd. Rosberg was a few tenths quicker than Raikkonen in 5th and Carlos Sainz in 6th; who continued to show good pace for Toro Rosso.
7th fastest was Sebastian Vettel, who had a messy session where he didn’t look as comfortable in the car as he would hope after several spins over the course of the 90 minutes of running. He ended 1.7 seconds down on Hamilton.
8th fastest was Fernando Alonso, who proved that straight-line grunt wasn’t vital here by putting his McLaren-Honda in the top 10 ahead of the Williams pair of Bottas and Massa in 9th and 10th who are usually the quickest in the speed traps. Button wasn’t too much further down in 12th place; with the British driver being rumored today to be in with a chance of moving to Williams next year should Bottas replace Raikkonen at Ferrari.
Both Force India drivers remained in the pits for the whole session following Perez’s crash in the first session. Work was still ongoing on Perez’s #11 car, with the team choosing not to run Nico Hulkenberg whilst they worked out what caused the crash for Sergio. As a result, both Manor drivers finished in 17th and 18th, with Roberto Merhi pipping Will Stevens by 2 thousandths after an impressive save at turn 4.
Hungarian practice two time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Lewis Hamilton |
Mercedes |
1’23.949 |
36 |
2 |
Daniil Kvyat |
Red Bull |
1’24.300 |
29 |
3 |
Daniel Ricciardo |
Red Bull |
1’24.451 |
16 |
4 |
Nico Rosberg |
Mercedes |
1’24.668 |
34 |
5 |
Kimi Raikkonen |
Ferrari |
1’25.134 |
30 |
6 |
Carlos Sainz |
Toro Rosso |
1’25.599 |
37 |
7 |
Sebastian Vettel |
Ferrari |
1’25.660 |
26 |
8 |
Fernando Alonso |
McLaren |
1’25.752 |
31 |
9 |
Valtteri Bottas |
Williams |
1’25.881 |
35 |
10 |
Felipe Massa |
Williams |
1’25.920 |
31 |
11 |
Max Verstappen |
Toro Rosso |
1’25.935 |
19 |
12 |
Jenson Button |
McLaren |
1’25.994 |
32 |
13 |
Pastor Maldonado |
Lotus |
1’26.090 |
36 |
14 |
Felipe Nasr |
Sauber |
1’26.379 |
36 |
15 |
Romain Grosjean |
Lotus |
1’26.442 |
39 |
16 |
Marcus Ericsson |
Sauber |
1’26.831 |
29 |
17 |
Roberto Merhi |
Manor |
1’29.113 |
29 |
18 |
Will Stevens |
Manor |
1’29.115 |
28 |
19 |
Sergio Perez |
Force India |
No time |
0 |
20 |
Nico Hulkenberg |
Force India |
No time |
0 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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