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By Emanuele Venturoli| Posted August 21, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Lewis Hamilton has qualified on pole position for the 2015 Belgian Grand Prix at Spa Francorchamps. He beat his team-mate Nico Rosberg by half a second to take his 10th pole of the season; a tally that now cannot be overhauled in the remaining 8 races.
Ferrari struggled in the session, with Sebastian Vettel qualifying 8th and Kimi Raikkonen 14th after stopping on track in Q2. This opened the door for Valtteri Bottas and Sergio Perez to qualify on the 2nd row of the grid.
Q1:
The Spa Francorchamps circuit remained in it’s sunny state as it had done for the entire weekend so far as qualifying approached. Valtteri Bottas was the first man to venture out onto the track following an electrical problem earlier on in the day. The car looked to be fixed as he was the first to set a time; a 1’50.195 on the slower medium compound of tyre.
The two Mercedes drivers soon made their way to the front on their first flying laps, with Nico Rosberg and Lewis Hamilton taking 1st and 2nd with 1’49’s and separated by under a tenth. The pair looked to have secured their positions in Q2 straight away.
Drivers started to head out on track on the faster soft compound tyre at the halfway point of the session. Sergio Perez capitalized on the performance advantage of the soft tyre to head up to P1 with a time that was only a few tenths shy of the Mercedes duo on the same tyres in practice. Vettel, Raikkonen and Grosjean also pushed the Mercedes drivers down the order a little more, but both Hamilton and Rosberg would regain P1 and P2 at the end of the session; an impressive feat as they remained on the medium compound.
The McLaren and Manor drivers were always the most likely candidates to fill 4 of the 5 elimination spots in Q1; with McLaren almost writing off their grid positions after acculturating 105 position penalties through engine replacements in the run up to the race. Jenson Button, Fernando Alonso, Will Stevens and Roberto Merhi would indeed fill postions 17 to 20, with Felipe Nasr joining them in the Sauber in 16th.
Out in Q1:
POS |
Driver |
Team |
Time |
16 |
Felipe Nasr |
Sauber |
1’49.952 |
17 |
Jenson Button |
McLaren |
1’50.978 |
18 |
Fernando Alonso |
McLaren |
1’51.420 |
19 |
Will Stevens |
Manor |
1’52.948 |
20 |
Roberto Merhi |
Manor |
1’53.099 |
Q2:
Valtteri Bottas was once again the first man out on track in the second session of qualifying, closely followed by his team-mate Felipe Massa and Ferrari’s Kimi Raikkonen. Sadly for Kimi his session wouldn’t last much longer and he would become a major scalp in Q2. His car suffered an oil pressure drop as he approached the final sector of his first flying lap. His car ground to a halt and the red flag was deployed. The 4 time winner of the Belgian Grand Prix was out of qualifying.
Thankfully for the Mercedes duo, they had both completed flying laps before the red flag was deployed. This time it was Rosberg who had the advantage, but the gap between himself in 1st and Hamilton in 2nd remained at under a tenth of a second. They would not return to the track when the green flag was waved.
Max Verstappen wouldn’t turn a wheel in Q2 as Toro Rosso elected to not run him again thanks to a 10 place grid penalty for engine changes. He and Raikkonen would be eliminated in 15th and 14th respectively. Surprisingly, Nico Hulkenberg and Daniil Kvyat would be eliminated in 11th and 12th despite their team-mates showing good pace after qualifying for the top 10 shoot-out. Marcus Ericsson would be the final driver eliminated in 13th for Sauber.
Out in Q2:
POS |
Driver |
Team |
Time |
11 |
Nico Hulkenberg |
Force India |
1’49.121 |
12 |
Daniil Kvyat |
Red Bull |
1’49.228 |
13 |
Marcus Ericsson |
Sauber |
1’49.586 |
14 |
Kimi Raikkonen |
Ferrari |
No time |
15 |
Max Verstappen |
Toro Rosso |
No time |
Q3:
The margins between the two Mercedes men for pole position looked slim as the final 12 minute session began. The pair had been separated by mere fractions of tenths throughout the previous sessions and it looked as though pole position could still go either way. The battle behind them looked tight too, with Sergio Perez looking to have joined the battle for 3rd along with Sebastian Vettel, Daniel Ricciardo and the Williams drivers.
First blood would go to Lewis Hamilton after the first of the drivers’ two runs as Nico Rosberg had a side-ways moment on the exit of the Paul Frere corner. That cost him 4 tenths to his team-mate. The two Williams of Bottas and Massa followed in 3rd and 4th with Vettel 5th.
The second and final runs soon began, with Hamilton out on track ahead of Rosberg. Hamilton’s final lap was a barnstormer as he improved to a 1’47.197. It looked like it would’ve been tough to beat for Nico Rosberg, but it was made even harder as the German was struggling with his sector times. He wouldn’t be able to better his team-mate and would settle for second as Lewis Hamilton took yet another 2015 pole position. This would be his 10th pole of the season and would secure him the 2015 pole position trophy with 8 races remaining.
Valtteri Bottas held onto 3rd place for Williams ahead of a hugely impressive performance by Romain Grosjean who put his Lotus 4th. Sadly for him he will start 9th after a 5 place grid penalty for a gearbox change. Sergio Perez showed great pace throughout qualifying for Force India. He set the fastest first sector of anybody on his final lap to take 5th place, but he will move up to 4th due to Grosjean’s penalty.
Daniel Ricciardo and Felipe Massa will line-up 5th and 6th ahead of a somewhat surprisingly good result for Pastor Maldonado; who bounced back from his crash in practice yesterday to take 7th on the grid. 8th will be a disappointed Sebastian Vettel, who was surpassed at his lack of pace in the final session. 9th will be the penalized Romain Grosjean; with Carlos Sainz completing the top 10.
2015 Belgian Grand Prix grid:
POS |
Driver |
Team |
Time |
Session |
1 |
Lewis Hamilton |
Mercedes |
1’47.197 |
Q3 |
2 |
Nico Rosberg |
Mercedes |
1’47.655 |
Q3 |
3 |
Valtteri Bottas |
Williams |
1’48.537 |
Q3 |
4 |
Sergio Perez |
Force India |
1’48.599 |
Q3 |
5 |
Daniel Ricciardo |
Red Bull |
1’48.639 |
Q3 |
6 |
Felipe Massa |
Williams |
1’48.685 |
Q3 |
7 |
Pastor Maldonado |
Lotus |
1’48.754 |
Q3 |
8 |
Sebastian Vettel |
Ferrari |
1’48.825 |
Q3 |
9 |
Romain Grosjean* |
Lotus |
1’48.561 |
Q3 |
10 |
Carlos Sainz |
Toro Rosso |
1’49.771 |
Q3 |
11 |
Nico Hulkenberg |
Force India |
1’49.121 |
Q2 |
12 |
Daniil Kvyat |
Red Bull |
1’49.228 |
Q2 |
13 |
Marcus Ericsson |
Sauber |
1’49.586 |
Q2 |
14 |
Kimi Raikkonen |
Ferrari |
No time |
Q2 |
15 |
Felipe Nasr |
Sauber |
1’49.952 |
Q1 |
16 |
Will Stevens |
Manor |
1’52.948 |
Q1 |
17 |
Roberto Merhi |
Manor |
1’53.099 |
Q1 |
18 |
Max Verstappen** |
Toro Rosso |
No time |
Q2 |
19 |
Jenson Button*** |
McLaren |
1’50.978 |
Q1 |
20 |
Fernando Alonso**** |
McLaren |
1’51.420 |
Q1 |
* – 5 place grid penalty for Romain Grosjean for a gearbox change. ** – 10 place grid penalty for Max Verstappen for an engine change. *** – 50 place grid penalty for Jenson Button for various engine changes. **** – 55 place grid penalty for Fernando Alonso for various engine changes.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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