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By Emanuele Venturoli| Posted November 14, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has won the 2015 Brazilian Grand Prix from pole position, with team-mate Lewis Hamilton unable to pass him during the race. The win has secured 2nd place in the championship standings for Rosberg; with Sebastian Vettel now unable to pass him should Nico have a bad race in Abu Dhabi.
Nico Rosberg took his 6th pole position of the season in qualifying for the Brazilian Grand Prix and was hoping that he could convert it to victory like he had done 2 weeks ago in Mexico. At the start, his team-mate Lewis Hamilton had a slightly butter start than Nico, but the German cut off his chance of a move up the inside into turn 1 to hold the lead. Valtteri Bottas made up 2 positions at turn 1 after squeezing by on the outside of Kvyat and Hulkenberg.
There was a brief chance of a safety car for the stricken car of Carlos Sainz. The Spaniard had started from the pit-lane and only made it as far as turn 5 before reporting a power loss and coming to a halt. The marshals were able to clear away the car without the need for a race neutralization.
The race strategy looked to be leaning toward a 3 stop strategy as opposed to 2 stops. The first stops began at the end of lap 9 of 71. Nico Hulkenberg pitted in his Force India and used the undercut on Daniil Kvyat to good affect.
Bottas pitted at the end of lap 11, with Raikkonen having to pit soon after to try and cover off his fellow countryman; which he succeeded in doing. Race-leader Nico Rosberg and 3rd placed Sebastian Vettel pitted the next lap, with Rosberg having a slow 4.4 second stop. Team-mate Lewis Hamilton followed him in the next lap, but he unable to capitalize on Rosberg’s slow stop and emerged still in 2nd place and just over a second behind.
The gap between the Mercedes drivers soon closer all of a sudden, with Hamilton moving to within half a second of Rosberg; who appeared to lose even more time into the Senna S on lap 19. Hamilton stayed right on the back of the sister car for a number of laps, but he soon started to fall back after reporting to the team that it was “impossible to follow at this track”; suggesting that he was starting to lose grip.
He soon asked his team whether they could put him on another strategy so that he had a chance to pass at it was proving nigh on impossible to do so otherwise. Somewhat annoyingly, Mercedes were not allowing either of their drivers to switch strategy during races anymore; perhaps a paranoid method of preventing the previous strategic faux-pas seen at Monaco earlier this year. This was all well and good for the team, but not what the fans wanted to see as it was preventing race battles.
Further back, one team were changing their strategy mid-race. Sebastian Vettel pitted early on lap 33, with Rosberg forced to stop the next lap to cover him off and prevent a potential under-cut. The team called Lewis in on the next lap and he emerged behind 2 cars; including Kimi Raikkonen who had yet to pit. This cost Lewis time to his team-mate as he worked his way back by to get into 2nd place.
The positions and gaps largely stayed static on this stint, with the final stops beginning at the end of lap 48 with Sebastian Vettel pitting from 3rd place. Nico Rosberg came in at the end of the next lap, with Hamilton following suit the lap after. The leading trio remained in their positions, but Hamilton soon started to close in thanks to the leaders hitting lapped cars. The gap was down to 1.1 seconds with just under 20 laps to go; with Rosberg soon asking his team not to talk anymore to him on the radio so that he could concentrate.
The concentration did the trick for Rosberg, as he would continuously increase his lead over the last stint to build up a 7 second lead as he rounded the 71st and final lap of the Brazilian Grand Prix. He would cross the line to take his 2nd win in a row, with his 25 points haul being enough to claim him 2nd in the championship over Sebastian Vettel; meaning that the final race in Abu Dhabi is now completely pressure free for both Hamilton and Rosberg.
Sebastian Vettel did all he could to try and keep the runner-up battle going onto the final round, but 3rd place wasn’t enough to do so. The result was his 13th podium of the season. 4th would go the way of his team-mate Kimi Raikkonen, who was the last driver not to be lapped by the race winner Nico Rosberg.
5th place would go to Valtteri Bottas, who was unable to advance any further after getting up into that position right at the start of the race. An impressive 6th place finish would go to Nico Hulkenberg in the Force India, who held off a late charge by 7th placed Daniil Kvyat.
8th would go to home-hero Felipe Massa, who will go to the stewards after the race after the FIA discovered abnormally high tyre temperatures on the grid; perhaps due to a faulty tyre blanket. Completing the top 10 were Romain Grosjean and Max Verstappen; with the pair both being involved in great battles throughout the race. Verstappen in particular pulled off several sensational moves at the Senna S; once again showcasing his great talent and tenacity in the Toro Rosso.
Only one driver failed to finish the race, with the aforementioned Carlos Sainz subjected to watching the race from the pit-wall after his lap 1 reliability issues.
2015 Brazilian Grand Prix results:
POS |
Driver |
Team |
Points |
Grid |
1 |
Nico Rosberg |
Mercedes |
25 |
1st |
2 |
Lewis Hamilton |
Mercedes |
18 |
2nd |
3 |
Sebastian Vettel |
Ferrari |
15 |
3rd |
4 |
Kimi Raikkonen |
Ferrari |
12 |
4th |
5 |
Valtteri Bottas |
Williams |
10 |
7th |
6 |
Nico Hulkenberg |
Force India |
8 |
5th |
7 |
Daniil Kvyat |
Red Bull |
6 |
6th |
8 |
Felipe Massa |
Williams |
4 |
8th |
9 |
Romain Grosjean |
Lotus |
2 |
14th |
10 |
Max Verstappen |
Toro Rosso |
1 |
9th |
11 |
Pastor Maldonado |
Lotus |
Lapped |
15th |
12 |
Daniel Ricciardo |
Red Bull |
Lapped |
19th |
13 |
Sergio Perez |
Force India |
Lapped |
12th |
14 |
Felipe Nasr |
Sauber |
Lapped |
10th |
15 |
Jenson Button |
McLaren |
Lapped |
16th |
16 |
Fernando Alonso |
McLaren |
Lapped |
20th |
17 |
Marcus Ericsson |
Sauber |
Lapped |
13th |
18 |
Will Stevens |
Manor |
Lapped |
18th |
19 |
Alexander Rossi |
Manor |
Lapped |
17th |
20 |
Carlos Sainz |
Toro Rosso |
DNF |
11th |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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