Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted January 4, 2016 | In MotoGP, Motor Racing, Motorsports
Red Bull KTM Factory Racing’s Toby Price of Australia opened his bid for the 2016 Dakar Rally with a narrow win in Stage 2 when competition finally got underway on Monday. Price won Red Bull KTM stage by just 20 seconds from Ruben Faria of Portugal. KTM rider Stefan Svitko of Slovakia finished third, trailing the leader by 1 minute 28 seconds. Price, Faria and Svitko are also now the top three in the overall standings (Prologue plus Stage 2).
On Monday race officials trimmed the timed special from 450km to 354km because track conditions had deteriorated after Sunday’s thunderstorms that resulted in the cancelation of Stage 1. The second stage was almost 800km in total and took riders from Villa Carlos Paz to Termas de Río Hondo, mostly through undulating terrain at speed.
Price said it has been a clean stage and he was happy to be in a good position for Tuesday’s competition. “It was a long day in the saddle but for sure it’s started well for us. Today was really easy navigation and we had a few tracks we could see, plus the route was pretty well marked.” But the Australian cautioned that there was a long way to go as Stage 2 was effectively to first day of competition following Sunday’s cancelation. “You’ve got to have a perfect race go your way for the two weeks. Realistically it’s day one, so we’ve got a long way to go. We’ve just got to make sure we keep cool, calm and collected. It’s good to get one stage win out of the way, but we’re looking forward to being smooth and consistent the rest of the week and see how we go.”
Price’s Red Bull KTM factory teammate Matthias Walkner of Austria finished fifth but is very much in the running with just a two-minute deficit. Price who was third in 2015 in his debut Dakar and Walkner, who is coming off an excellent season, have both been mentioned as possible favorites for this edition.
Walkner was very satisfied with his result, saying: “Today there was really no navigation. It was pretty flat and slippery but a lot of fun and I really enjoyed it. There was good grip and just one or two places where it was muddy I had to be a bit careful. But it was perfect to ride.”
KTM Factory Racing’s Laia Sanz made a strong comeback on Monday to finish 14th overall and was just over seven minutes behind Price after a difficult river crossing in Saturday’s prologue cost her some time. She is now 19th in the overall standings and has a 10-minute 34-second deficit. Commenting on her ride, Sanz said: “I am so happy with today. Now everybody is in the race and I couldn’t imagine being in the top 20 in the first real stage. I think it was a really good day and special because I didn’t take any risks. I was just riding, and doing everything well. In some parts the stage was very straight and full gas. Others were more like world rally car tracks and a lot of fun.”
Red Bull KTM’s Dakar veteran Jordi Viladoms wrapped up his day in 26th place and will be concentrating on trimming down the 12 minutes 47 seconds to the leader. He said he had experienced some small problems in the muddy section but still felt confident and was working on finding his rhythm for the long ride ahead.
Dakar Rookie Antoine Meo, who shared Sanz’s problems at the river crossing on Saturday, is 33 minutes 05 seconds behind but was held up after stopping to assist another rider who had crashed in front of him. “It was quite bad so I stopped to wait with him,” he said. “When I restated there was a lot of dust and I just tried to do my best and not make a mistake and crash. I pushed until the end and I think I had a good stage.”
Stage 3 on Tuesday takes riders from Termas de Río Hondo to San Salvadore de Jujuy. Out of a total distance of 663km, they will ride under the clock for 314km. The timed special will include tight mountain tracks that require maximum concentration and organizers warn that if there is more rain the ground will be heavy.
Stage 2 Results
1. Toby Price (AUS), KTM, three hours 46 minutes 24 seconds
2. Ruben Faria (POR), Husqvarna, at 20 seconds
3. Stefan Svitko (SVK), KTM 1 minute 28
4. Alain Duclos (FRA), Sherco, 1.51
5. Matthias Walkner (AUT), KTM, 2.00
Other KTM
11. Ivan Jakes (SVK), KTM, 5.09
13. David Casteu (FRA), KTM, 7.04
14. Laia Sanz (ESP), KTM, 7.09
15. Ivan Cervantes (ESP), KTM, 7.12
26. Jordi Viladoms (ESP), KTM, 12.47
58. Antoine Meo (FRA), KTM, 33.05
Overall Standings after Prologue and Stage 2
1. Price 3 hours 53 minutes 11 seconds
2. Faria at 00.02 seconds
3. Svitko 1.21
4. Duclos 1.53
5. Walkner 1.59
Other KTM
19. Sanz 10.34
26. Viladoms 12.42
58. Meo 35.03
KTM Press Release
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 6, 2025
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
Read MoreMarch 12, 2025
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read MoreFebruary 3, 2025
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 8, 2025
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
Read MoreMay 8, 2025
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
Read MoreMay 8, 2025
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
Read More