Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 5, 2016 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP‘s Jorge Lorenzo was quick to display his consistent pace today as he prepared for Sunday’s Monster Energy Grand Prix de France. The just turned 29-year-old dominated the second free practice session and was the only rider to dip under the 1‘33s mark.
Valentino Rossi also put in a solid effort, but struggled to find a good stability. He was able to better his time throughout the day to take tenth position in the combined timings.
Lorenzo was looking strong in the morning and gradually improved his lap times in the cooler first 45-minutes free practice session. As he focused on finding a set-up to suit Le Mans circuit‘s stop-and-go nature he clocked a best time of 1’34.086s for second place, just 0.044s from the first.
The Spaniard continued to shave off time of his provisional best lap in the afternoon. Having found a good basis for his YZR-M1 in the morning, it only took a couple of minutes for him to take over at the top the timesheets with a hot lap of 1‘33.572s lap. Though already in the lead, he had one more trick up his sleeve. With the expectation that tomorrow‘s conditions might not be as good as today‘s, he gave a final push in the final minutes of the session to be assured of a spot in Q2 and set a brilliant 1‘32.830s lap for first place, with a 0.339s lead over his closest rival.
Teammate Rossi also was eager to start work at the beginning of the morning practice in France. He topped the provisional standing just a few minutes into the FP1 session, but was later held back due to stability issues on his bike. He went on to look for a good tyre and settings combination and booked progress throughout the session to finish in fifth place with a 1’34.452s lap, 0.410s from the front.
He continued to focus on improving the balance of his bike in the afternoon and was able to better his pace. Having found his rhythm at the end of the session, he was riding laps under the 1‘34-mark with a best lap of 1‘33.974s but was unable to climb up in the ranking order and wrapped up the day in tenth place, 1.144s behind his teammate.
1. |
J. LORENZO |
MOVISTAR YAMAHA MOTOGP |
1’32.830 |
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2. |
A. IANNONE |
DUCATI TEAM |
1’33.169 |
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3. |
M. MARQUEZ |
REPSOL HONDA TEAM |
1’33.313 |
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4. |
P. ESPARGARÒ |
MONSTER YAMAHA TECH3 |
1’33.406 |
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5. |
A. DOVIZIOSO |
DUCATI TEAM |
1’33.574 |
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6. |
A. ESPARGARÒ |
TEAM SUZUKI ECSTAR |
1’33.595 |
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7. |
M. VIÑALES |
TEAM SUZUKI ECSTAR |
1’33.613 |
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8. |
D. PEDROSA |
REPSOL HONDA TEAM |
1’33.748 |
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9. |
H. BARBERA |
AVINTIA RACING |
1’33.951 |
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10. |
V. ROSSI |
MOVISTAR YAMAHA MOTOGP |
1’33.974 |
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11. |
D. PETRUCCI |
OCTO PRAMAC YAKHNICH |
1’34.050 |
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12. |
C. CRUTCHLOW |
LCR HONDA |
1’34.053 |
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13. |
S. REDDING |
OCTO PRAMAC YAKHNICH |
1’34.083 |
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14. |
B. SMITH |
MONSTER YAMAHA TECH3 |
1’34.306 |
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15. |
L. BAZ |
AVINTIA RACING |
1’34.364 |
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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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