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Pedrosa scores important podium finish as Marquez crashes out in Le Mans
By Emanuele Venturoli| Posted May 21, 2017 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted May 21, 2017 | In MotoGP, Motor Racing, Motorsports
Pedrosa scores important podium finish as Marquez crashes out in Le Mans
Dani Pedrosa Le Mans 2017
Today Dani Pedrosa scored his third consecutive podium finish after starting the French GP from the 13th spot on the grid and making a great comeback to finish third in front of over 104,000 spectators, a new record for the Le Mans event. The last time Dani was in the top three for three consecutive races was in 2014 (Catalunya, Assen, Sachsenring). He is now third on the list of most career podium finishes with 147, behind Agostini (159) and Rossi (224).
Dani got away well and completed the first lap in seventh place. He pushed his way past Dovizioso on lap 10 and passed Crutchlow on the next lap. He soon began closing in on his teammate before Marc Marquez slid out from fourth place. Rossi’s last-lap crash allowed Dani to gain 16 important points and move up to second in the World Championship standings, 17 points off the lead.
Marc had a good start and was keeping a fast pace in fourth position when he lost the front and crashed out of the race in the first corner on lap 18. Despite today’s DNF, Marc is fourth in the Championship, 27 points down on Viñales.
The Repsol Honda Team will take part in a test in Catalunya this week.
Dani Pedrosa – 3RD
“I’m super happy about this podium because I knew it would be quite tough to manage the race well starting from the fifth row on the grid. The thought of getting through that first chicane at the back of the pack meant a lot of pressure. It was a demanding mental exercise to try and be fast but not crash, being aggressive but calm! But in the end I got a good start, entered the first corner quite well, and quickly settled into a good rhythm. I recovered some positions and also touched with Cal along the way. I’m sorry for that but really it wasn’t intentional. I had just moved past Dovi and wasn’t going to pass Cal in that corner, but he made a little mistake that opened the line slightly, so I got trough on the inside and we touched. I’m happy nothing really happened there. After Marc crashed, I kept pushing but I was two seconds behind the Yamahas. I was starting to feel some chattering, and I decided to stay calm as I didn’t want to make a mistake. I think we had a good race and a very good result for the Championship. It’s just a shame that this weekend we couldn’t do well in qualifying, but we’re working with the team very well and the feeling with the bike is improving little by little. We just have to continue on this path for the next races.”
Marc Marquez – DNF
“Of course today wasn’t the best for us. It’s a shame as I was really focused on trying to finish the race. Since yesterday, I haven’t felt totally comfortable with the front and and it seems like the first sector of the track wasn’t ‘my’ sector this weekend! I knew what my pace was and that the Yamaha riders were stronger today, but my target was to fight for four or fifth place and just be competitive until the end. I tried to be careful but then for some reason I lost the front very quickly. I didn’t expect this mistake but the good thing is that we’re not very far back, only 27 off the lead. I hope that I’ll have more confidence in the front with the new tyre Michelin is bringing. We have to work hard and try to recover but I look forward to doing better in the next races.”
Le Mans Race Results
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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