Extracted ImageCoral and LCR Honda MotoGP sponsorship brandingCoral x LCR Honda MotoGP

MotoGP Sponsorship: Coral x LCR Honda MotoGP

In the world of motorsports, strategic partnerships are key to driving brand visibility and engagement. One such collaboration is the recent sponsorship between Coral, a Spanish company specializing in fertilizers, and the LCR Honda MotoGP Team. This partnership, facilitated by RTR Sports Marketing, highlights the power of sports sponsorship.

Coral Fertilizers

Founded in Spain, Coral has established itself as a premier producer of high-quality fertilizers, committed to enhancing agricultural productivity and sustainability. With a reputation for innovation and excellence, Coral continuously seeks opportunities to expand its brand presence and connect with a broader audience. The company’s decision to partner with the LCR Honda MotoGP Team underscores its commitment to aligning with prestigious and globally recognized entities.

 The LCR Honda MotoGP Team

The LCR Honda MotoGP Team, led by Lucio Cecchinello, is one of the most respected teams in the MotoGP circuit. Known for its competitive spirit, cutting-edge technology, and a legacy of building talent, the team offers an unparalleled platform for brands looking to enhance their visibility and market reach.

The Partnership: Key Highlights

The partnership between Coral and the LCR Honda MotoGP Team is Coral’s first step into the world of sports sponsorship. Here are the key highlights of this collaboration:

1. Brand Visibility: The Coral logo will be displayed on the LCR Honda bikes’s aero wings during the 2024 Dutch and Valencia Grand Prix. This placement ensures maximum visibility MotoGP fans worldwide, both at the races and through media coverage.

2. Year-Long Association: Beyond the specific Grand Prix events, Coral will enjoy year-long use of the LCR Honda team’s name, fame, and imagery. This extended association allows Coral to leverage the team’s brand in its marketing and promotional activities throughout the year.

3. Enhanced Brand Image: Aligning with a MotoGP team like LCR Honda enhances Coral’s brand image, associating it with values such as speed, technology, and competitiveness. This alignment resonates well with Coral’s commitment to innovation and excellence in the agricultural sector.

4. Hospitality opportunities: Coral will enjoy top-tier hospitality opportunities that will allow for extensive behind-the-scenes experiences for their best guests and VIPs.

RTR Sports Marketing: The Facilitator

The partnership between Coral and the LCR Honda MotoGP Team was made possible by the consultancy of RTR Sports Marketing. With over 25 years of experience in the sports marketing industry, RTR Sports provided end-to-end consultancy, ensuring that Coral reaps the full benefits of this high-profile sponsorship.

Coral logo on LCR Honda MotoGP bikeClose-up of Coral branding on MotoGP gearLCR Honda team with Coral sponsorship display

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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