Pragmatic Play Joins Forces with Aprilia MotoGP as Main Sponsor

RTR Sports Marketing is thrilled to announce the newly signed partnership between Pragmatic Play, a leading content provider to the iGaming industry, and the Aprilia Racing MotoGP Team for the 2025 season. This landmark collaboration brings together two industry leaders, creating an exciting synergy between world-class motorsport and cutting-edge entertainment.

A Perfect Match of Innovation and Excellence

Pragmatic Play, renowned for its immersive gaming experiences and innovative technologies, is a global powerhouse in the iGaming world. Offering an extensive portfolio featuring award-winning slots and live casino games, the company is committed to delivering exceptional entertainment to millions of players worldwide. The Aprilia MotoGP Team represents the pinnacle of motorsport engineering and passion. With a history of groundbreaking achievements in competitive motorcycling and a relentless pursuit of success, Aprilia is poised for another thrilling season in 2025, also thanks to a brand new lineup of riders comprising World Champion Jorge Martin and Italian sensation Marco Bezzecchi.

The partnership designates Pragmatic Play as a main sponsor of the Aprilia MotoGP team, with its branding set to be prominently featured on Aprilia’s bikes, team uniforms, and across various media platforms. This alliance makes a bold statement, uniting the adrenaline-fueled world of MotoGP with the captivating appeal of iGaming. Digital activations, money-can’t-buy experiences and online-to-offline engagements will also be part of a rich, multifaceted marketing rights package, making sure the Pragmatic Play brand will stand out during the 2025 campaign.

RTR Sports: Driving the Collaboration

RTR Sports Marketing played a pivotal role in bringing this partnership to life, leveraging its extensive expertise in sports marketing and strategic partnerships. By aligning the values of Pragmatic Play with the competitive spirit of the Aprilia MotoGP team, RTR Sports ensured a seamless and mutually beneficial collaboration.

“RTR Sports has always been dedicated to creating impactful partnerships that resonate with fans and stakeholders alike. This agreement between Pragmatic Play and Aprilia is a testament to our commitment to excellence and the power of sports marketing,” said Silvia Schweiger, Associate Director at RTR Sports.

Looking Ahead to an Electrifying 2025 Season

The partnership is expected to enhance the visibility and reach of both brands, captivating a global audience of MotoGP enthusiasts and iGaming fans. As the 2025 season unfolds, the collaboration promises to deliver thrilling moments on the track and in the digital arena.

“This partnership is about branding, and so much more” -adds Schweiger. “It’s about authentically connecting with fans through their passions, creating unique moments both on and off the track through games and activations. Pragmatic Play’s dynamism and Aprilia’s passion for performance will undoubtedly engage audiences worldwide. It’s a proud moment for us at RTR Sports.”

About Pragmatic Play

Pragmatic Play is a leading content provider to the iGaming industry, offering a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, crash games, and more. With a commitment to delivering engaging player experiences, the company is synonymous with quality and innovation.

Pragmatic Play Aprilia

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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