RTR Sports Marketing is proud to announce the renewal of the partnership between SIFI, a leading company in the ophthalmology industry, and the team LCR Honda MotoGP for the 2025 season. This collaboration, active continuously since 2015, represents a successful partnership based on common values of innovation, scientific research and excellence performance.

Thanks to this renewed synergy, SIFI will also continue to support the LCR Honda MotoGP riders and team through al project “Performance Vision Science”, a cutting-edge initiative that aims to optimize riders’ visual capabilities through advanced technologies and scientific studies. Vision is a crucial element in MotoGP, where fractions of a second make the difference between victory and defeat.

The logo of the Catania-based multinational will appear throughout the 2025 MotoGP season on the front fender of Johann Zarco’s RC213V, on team communication materials, on backdrops and inside the garage.

In addition to its well-established commitment to MotoGP, SIFI also confirms its closeness to the world of two wheels through the project MotoE, the electric competition that represents the future of sustainable mobility in motorsport.

“LCR Honda is a team of great prestige and we are proud to continue this wonderful journey together,” said Carmelo Chines, Executive Director Operations of SIFI -. Our mission is to improve the quality of vision and thus the visual performance of athletes, but also to continue to surround ourselves with partners who are successful and with whom we share the same values.”

Riccardo Tafà, Managing Director of RTR Sports Marketing, added: “The longevity of this partnership is a testament to a solid and fruitful understanding between SIFI and LCR Honda. We are thrilled to have helped build a relationship that, year after year, brings value and innovation to the world of motorsport. Science and technology applied to performance are key elements for success, and SIFI continues to demonstrate its commitment in this area with top-notch projects.”

RTR Sports Marketing is proud to have once again contributed to this valuable partnership, combining medical and sports excellence at the highest level.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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