Company: Class Editori
Sponsorship: Team Jir Konica Minolta Honda
Years: 2004/2005/2006/2007

Class Editori is the leading Italian publisher of financial news, lifestyle and luxury goods publications. Its publishing activities embrace the daily press (MF/Milano Finanza and Italia Oggi) and magazines (Capital, Class, Campus, Gentleman, Luna and so on), as well as press agencies (MF-DowJonesNews) and new media: digital TV via satellite (Class CNBC, Class Life), digital terrestrial TV (Class News) and satellite radio (Worldspace Italia).

With the consulting services of RTR, Class Editori and JiR Konica Minolta Honda Team, Gianluca Montiron’s team taking part in the MotoGP championship, have renewed their media partnership for the fourth consecutive year. The agreement is valid for the 2007 season.

The formula of the agreement between the publishing giant and JiR Konica Minolta Honda remains unchanged from previous years: the Class Editori logo will be featured in the pits, on the official bike of new team rider Shinya Nakano and on the team’s website. Class Editori will also have access to the hospitality areas to be used as locations for promotions and hospitality programmes.

 

Class Editori brand promotion with RTR Sports
Class Editori marketing event activation

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