Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted December 19, 2016 | In MotoGP, Motor Racing, Motorsports
As 2016 draws to a close, teams and riders have already started working on their 2017 quests. Needless to say, it will be a very important year for the MotoGP Championship, with lots of transitions, garage changes and new challenges. Some of these moves, and the progress shown by a bunch of teams, will be pivotal not only for the season to come, but -reasonably- for the upcoming 2-3 years. Discover 2017 MotoGP Team and Riders
There is little doubt this will be a key story to the year to come, with the Borgo Panigale factory picking one of their most talented riders ever. Lorenzo is a fast, fierce, experienced rider who can provide a great amount of solidity to the Ducati project, with Dovizioso working the midfielder position rather than the striker. Sure, it will be no piece of cake, because we know the red beast can be quite a moody one and won’t be tamed easily. With that said, if Dall’Igna and company will provide the spaniard with a competitive ride, get ready to witness more red on the podium come march.
While everybody now is pretty reassured on the simple fact that Maverick is one of the fastest guys on the grid and the M1 is one of the best bikes out there, the relationship between yet another spaniard and Rossi is still to be put to test. It is not easy to share the garage and the same leathers with the legend himself and Vinales simply cannot match Valentino’s charisma and star-level-status. The youngster will need to prove to be smart and willing to learn, beyond -obviously- very fast and his mental strength will be tested in more than one occasion.
Let’s be honest: at the very beginning of the season, last year’s Honda RC213V was just meh. The japanese prototype was struggling basically everywhere, with a poor power distribution and troubles both with engine and the new Michelin tires. Eventually, the new updates brought by Honda during the Season fixed all major problems and Marquez could win the title with 4 races to go on the calendar. Needless to say, the same mistake will not be tolerated twice and HRC engineers have worked unrelentingly during the year to provide Marquez and Pedrosa with a highly performing machine from the very beginning. Should they be able to do so, it could be a very tough year for the rest of the pack.
After the Valencia exploit, the KTM MotoGP Team will officially take the grid for the first time at the Qatar GP in Losail next march. First and foremost this is excellent news both for the fans and for the authorized personnel, as the Mattighofen factory is clearly part of the two-wheel-racing world’s aristocracy and it’s good to have them with us. So, we hope they enjoy their stay.
It is genuinely too early to say how good the KTM MotoGP machine really will be. All we know is the bike sounds amazing, the graphics look nice and everybody is happy. In the recent past Suzuki proved that a good program takes two to three years to win races, which is a very acceptable span of time. Also, the huge Red Bull backing tells the same story: the energy drink boys do not like to be in a neighborhood they don’t own, so expect very fast progress from Austria this year.
Satellite riders Crutchlow and Miller took home three races in the 2016 campaign. Especially the LCR rider showed consistency and a very strong finish to the year, battling fiercely with factory teams and top riders and scoring crucial podiums. Much to Lucio Cecchinello‘s delight, the Honda satellite gigs have proven to be a force that needs to be dealt with in the race to the title. Although it will be very unlikely that a non-factory team could win the Championship, the points snatched by Cal and company along the way will play a key part in the 6 factory teams’ mathematics next year. Should Crutchlow, Redding, Miller and Co. make it to the podium in several races, we would witness another very exciting season.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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