In Sponsor, Sport Sponsorship

Chelsea secure African double deal, RTR SportsCommenting on the deal with Star Beer, Chris Townsend, Chelsea’s commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical about football.

Franco María Maggi, marketing director for Nigerian Breweries, added: “The partnership with Chelsea provides us with a remarkable platform to broaden the brand’s profile and its values, while giving us another opening to create distinctive and shining experiences for football fans and Star lager consumers.”

Chelsea slipped to fourth in the Premier League table following a 1-0 defeat at home to table-topping Manchester City on Saturday.

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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