Commenting on the deal with Star Beer, Chris Townsend, Chelsea’s commercial director, said: “We are very happy to begin this partnership with Star, a leading brand in a country fanatical about football.
Franco María Maggi, marketing director for Nigerian Breweries, added: “The partnership with Chelsea provides us with a remarkable platform to broaden the brand’s profile and its values, while giving us another opening to create distinctive and shining experiences for football fans and Star lager consumers.”
Chelsea slipped to fourth in the Premier League table following a 1-0 defeat at home to table-topping Manchester City on Saturday.
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