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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Silvia Schweiger| Posted July 9, 2024 | In Formula E, MotoGP
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases cutting-edge electric vehicle technology in thrilling urban races. One of the most intriguing aspects of these high-performance electric cars is their powertrain, particularly the transmission system. This article explores whether Formula E cars have gears, diving into the mechanics of electric motors and the evolution of gear systems in this revolutionary racing series.
Formula E cars are designed with a focus on sustainability and innovation, using electric powertrains instead of traditional internal combustion engines. These cars utilize electric motors powered by advanced lithium-ion battery packs, which can store and deliver substantial amounts of energy crucial for high-speed racing. The powertrain’s design emphasizes efficiency and performance, ensuring that the electric motors can deliver instantaneous torque and rapid acceleration.
The chassis of a Formula E car is standardized across the series, ensuring a level playing field for all teams. The car’s aerodynamics, suspension, and overall design are tailored to maximize efficiency and performance within the constraints of electric power. The standardization also helps to control costs and encourage competition based on driver skill and team strategy rather than purely on technological advantages.
Formula E races, known as ePrix, mostly take place on temporary street circuits in major cities around the world. This urban racing environment poses unique challenges for the cars, including tight corners and varying road surfaces. The combination of electric powertrains and urban circuits makes Formula E a distinctive and exciting motorsport, pushing the boundaries of what electric vehicles can achieve.
In traditional internal combustion engines, gears play a crucial role in managing the engine’s power output and maintaining optimal performance across different speeds. A multi-gear transmission allows the engine to operate within its most efficient range, delivering power to the wheels through a series of gear ratios. This mechanism is essential for maximizing acceleration, top speed, and fuel efficiency.
Electric motors, on the other hand, operate differently. They provide instant torque from a standstill and can maintain high levels of torque across a wide range of speeds. This unique characteristic reduces the necessity for multiple gears in electric vehicles. Instead of a conventional multi-speed gearbox, many electric cars, including some early Formula E models, employ a single-speed transmission. This setup simplifies the drivetrain and reduces weight, contributing to the overall efficiency of the vehicle.
However, the situation is not entirely straightforward. Some electric motors benefit from having more than one gear to optimize performance at different speeds, especially in high-performance applications like Formula E. By using a multi-speed transmission, teams can fine-tune the power delivery and improve the car’s acceleration and top speed, taking full advantage of the electric motor’s capabilities.
In the early seasons of Formula E, most teams used single-speed gearboxes, leveraging the electric motor’s broad torque curve to deliver power efficiently. This approach simplified the drivetrain and reduced mechanical complexity, aligning with the series’ emphasis on innovation and cost control. However, as the competition evolved, so did the technology, and some teams began experimenting with multi-speed transmissions to gain a competitive edge.
Today, the choice between single-speed and multi-speed transmissions in Formula E varies among teams. While some still prefer the simplicity and reliability of a single-speed setup, others have adopted two-speed or three-speed gearboxes to enhance performance. The decision often depends on the team’s strategy, the characteristics of their electric motor, and the specific demands of the race circuits. Multi-speed gearboxes can provide advantages in terms of acceleration and top speed, but they also add complexity and potential points of failure.
The ongoing development in Formula E gear systems reflects the broader trend in electric vehicle technology, where continuous improvements are being made to optimize performance and efficiency. As the series progresses, we may see further innovations in transmission systems, potentially including more advanced multi-speed gearboxes or even entirely new approaches to managing power delivery in electric motors.
In conclusion, while Formula E cars initially embraced single-speed transmissions due to the unique characteristics of electric motors, the landscape has evolved with some teams exploring multi-speed gearboxes to gain performance advantages. The use of gears in electric motors, particularly in high-performance applications like Formula E, continues to be an area of active development and innovation. As the technology advances, we can expect further enhancements in transmission systems, contributing to even more exciting and competitive racing in the future. The ongoing evolution of gear systems in Formula E not only showcases the series’ commitment to cutting-edge technology but also highlights the dynamic nature of electric vehicle engineering.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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