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By Emanuele Venturoli| Posted June 27, 2015 | In Formula E, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nelson Piquet Jr has won the 2014/2015 Formula E world championship in the 2nd London ePrix. The Brazilian started the race in 16th place, but he fought his way up to 7th to claim the championship by just 1 point. British driver Sam Bird won the race in front of his home crowd after a post-race penalty for Stephane Sarrazin.
For the first time in the whole season, rain interrupted the one hour qualifying session before the race. The rain hit after the first group of 5 drivers had put in their laps, meaning that Stephane Sarrazin would be the shock pole-sitter ahead of Jerome D’Ambrosio and Loic Duval. The championship leaders were out in the 3 remaining groups afterwards, with the rain affecting them all differently. Yesterday’s race winner Buemi was in group 2, which saw the beginning of the rain. Nelson Piquet Jr, who was out in group 3, very much had the worst conditions of the championship challenging trio, with Lucas Di Grassi qualifying in the last group when the track started to slightly improve again. As a result of the rain, Buemi would line up on the grid in 6th, with Di Grassi 11th and Piquet all the way down in 16th with work to do if he wanted to retain his points lead to win the championship. At least Piquet would have FanBoost to help him through the order, but his strongest title rival Buemi also won the vote along with British driver Oliver Turvey.
So the inaugural 2014/2015 Formula E world championship would come down to one final race in London. Thankfully, the circuit had been modified overnight to smooth out the bump at turn 1, meaning that the 20 drivers could start on the grid instead of behind the safety car as they did yesterday.
Sarrazin held the lead through turn 1 ahead of Duval as D’Ambrosio bogged down with wheelspin off of the line. All 3 championship contenders gained positions on lap 1, with Buemi moving to 5th, Di Grassi into 9th and Piquet into 12th place; capitalizing on a Central London style traffic jam after a slow start for Fontana in the Trulli car.
Piquet was right on the back of his team-mate Turvey after his first lap gains, but he soon started to fall away. He was 4 seconds behind after 5 laps, with Piquet looking as though he was trying to save energy. This became evident soon after, with Piquet massively lifting and coasting into corners to save energy.
A safety car was feared for a number of laps after a collision involving Sakon Yamamoto and Jarno Trulli. Yamamoto made his debut in Formula E yesterday and has since been involved in 3 incidents. He misjudged the gap between him and Trulli into turn 3 which led to contact between right front and left rear. Yamamoto’s right front corner was damaged which led to his retirement. Debris littered the circuit, but brave marshals were soon able to clear the track with no safety car intervention.
Pit-stops began at the end of lap 14, with the top 2 of Sarrazin and Duval pitting along with Duran, Di Grassi, Turvey, Chandhjok, Fontana and Vergne. The rest of the drivers pitted on the next lap with the exception of Piquet; who had saved enough energy to stay out 2 extra laps on the rest of the field. Whilst Piquet was coming in, champion elect Buemi was in trouble. He spun out on circuit which put him right with Di Grassi. He then lost the fastest lap to Piquet’s team-mate Turvey; costing him 2 points. This coupled with Piquet getting out after his stop in 10th, meant that if the race finished in those positions that Piquet would be 1 point off of Buemi. There was an added risk of the NEXTEV TCR team swapping their drivers around which would give Piquet the point he needs to take the win.
The championship battle continued to hot up on lap 20 with the deployment of the safety car. Fabio Leimer put his Virgin Racing car in the wall, leading the the Qualcomm safety car’s deployment. This would bunch up the field and would kick the championship fight into overdrive.
The safety car came in with 8 laps to go. 8 laps to decide the championship. Stephane Sarrazin held the lead, but Sam Bird took both D’Ambrosio and Duval to get into 2nd in his home race. Further back, Piquet and Turvey both used their FanBoost’s with Piquet vying to take the 2 extra points for fastest lap; which could be crucial in the championship fight to Buemi. The NEXTEV TCR team then swapped their two drivers around, with Piquet passing Turvey before devouring his way by the next car of Duran around the outside at the bus-stop chicane. This, unbelievably, would mean that Piquet would win the championship by 1 point should everyone maintain their positions for just 5 more laps.
Buemi was desperate to get by Bruno Senna for 5th place. If successful, the move would give Buemi the title. However this was not as simple as it sounds, with Senna defending like a mad-man to keep his best finish of he year. Even FanBoost wouldn’t give Buemi the place, with Sebastien surely contemplating a last lap lunge. He thought about it into turn 3; practically pushing Senna round the turn; but to no avail. Down into the final chicane, Buemi through caution to the wind and dived down the inside, but despite massive contact Senna was able to hold Buemi at bay.
Stephane Sarrazin somehow crossed the line to win the race, but it was soon cruelly taken away from him as he had no energy remaining. This meant he would be given a post-race 40 second penalty. This handed the win to Sam Bird; a home victory for the Virgin Racing driver. 2nd and 3rd place would be the two Dragon racing drivers of Jerome D’Ambrosio and Loic Duval.
Bruno Senna held off a literal last lap assault by Sebastien Buemi to take his best finish of the year in 4th place. Buemi crossed the line in 5th; gesticulating madly at Senna. This was because although he finished directly ahead of title rivals Di Grassi and Piquet, he would not walk away with the title. Unbelievably, thanks to safety cars, driver swapping, fastest laps and disqualifications, Nelson Piquet Jr would be crowned the first ever Formula E world champion by just one single point ahead of Buemi. He somehow climbed from 16th on the grid to 7th to take the title.
Behind the champion came Salvador Duran, who had succumbed to a brave pass from Piquet in the closing stages. He would finish ahead of Oliver Turvey, who will be one of Piquet’s best friends after obliging to a request to let his team-mate past in the middle of the race. Nicolas Prost would take the final point in 10th place.
2015 London ePrix race 2 results:
POS |
Driver |
Team |
Points |
Grid |
1 |
Sam Bird (FL) |
Virgin Racing |
27 |
4th |
2 |
Jerome D’Ambrosio |
Dragon Racing |
18 |
2nd |
3 |
Loic Duval |
Dragon racing |
15 |
3rd |
4 |
Bruno Senna |
Mahindra Racing |
12 |
5h |
5 |
Sebastien Buemi (FB) |
e.dams Renault |
10 |
6th |
6 |
Lucas Di Grassi |
Audi Sport ABT |
8 |
11th |
7 |
Nelson Piquet Jr (FB) |
NEXTEV TCR |
6 |
16th |
8 |
Salvador Duran |
Amlin Aguri |
4 |
8th |
9 |
Oliver Turvey (FB) |
NEXTEV TCR |
2 |
12th |
10 |
Nicolas Prost |
e.dams Renault |
1 |
15th |
11 |
Daniel Abt |
Audi Sport ABT |
0 |
18th |
12 |
Simona De Silvestro |
Andretti Autosport |
0 |
13th |
13 |
Karun Chandhok |
Mahindra Racing |
0 |
19th |
14 |
Alex Fontana |
Trulli |
0 |
9th |
15 |
Stephane Sarrazin (P)* |
Venturi |
3 |
1st |
16 |
Jean-Eric Vergne |
Andretti Autosport |
0 |
14th |
17 |
Nick Heidfeld |
Venturi |
0 |
7th |
18 |
Fabio Leimer |
Virgin Racing |
0 |
17th |
19 |
Jarno Trulli |
Trulli |
0 |
10th |
20 |
Sakon Yamamoto |
Amlin Aguri |
0 |
20th |
(P) = 3 points for Pole Position, (FL) = 2 points for Fastest Lap, (FB) = FanBoost winner. * = 40 second penalty post race for using too much energy.
So after 11 races at some of the most challenging street circuits in the world, Nelson Piquet Jr emerges as the 2014/2015 Formula E World Champion by a single point. Team e.dams Renault take the team’s championship ahead of Dragon racing.
It cannot be denied that Formula E has truly made it’s mark on the world of Motorsport. The season has seen some unbelievable races, overtakes and even crashes; all right from the opening round last September in Beijing. What a season we have seen in Formula E’s first ever season. The action is set to ramp up over the next few years, as Formula e transforms from a spec-series to a development battle between teams.
Next season is set to be just as scintillating as the championship’s first foray; with groups such as Citroen set to join the championship with Virgin Racing, new locations joining the calendar and more world class drivers set to join the roster. Testing begins in August at Donington Park, with Nelson Piquet set to begin his championship defense in September with the start of the second season.
All in all, Formula E has well and truly arrived. We have witnessed the start of a new era in Motorsport; with Nelson Piquet and e.dams Renault the first champions of the pioneering, all-electric championship.
2014/2015 Formula E world championship drivers’ standings:
POS |
Driver |
Team |
Points |
1 |
Nelson Piquet Jr |
NEXTEV TCR |
144 |
2 |
Sebastien Buemi |
e.dams Renault |
143 |
3 |
Lucas Di Grassi |
Audi Sport ABT |
133 |
4 |
Jerome D’Ambrosio |
Dragon Racing |
113 |
5 |
Sam Bird |
Virgin Racing |
103 |
6 |
Nicolas Prost |
e.dams Renault |
89 |
7 |
Jean-Eric Vergne |
Andretti Autosport |
70 |
8 |
Antonio Felix Da Costa |
Amlin Aguri |
51 |
9 |
Loic Duval |
Dragon Racing |
42 |
10 |
Bruno Senna |
Mahindra Racing |
40 |
11 |
Daniel Abt |
Audi Sport ABT |
32 |
12 |
Nick Heidfeld |
Venturi |
31 |
13 |
Jaime Alguersauri |
Virgin Racing |
30 |
14 |
Stephane Sarrazin |
Venturi |
22 |
15 |
Scott Speed |
Andretti Autosport |
18 |
16 |
Franck Montagny |
Andretti Autosport |
18 |
17 |
Karun Chandhok |
Mahindra Racing |
18 |
18 |
Charles Pic |
Dragon Racing |
16 |
19 |
Oriol Servia |
Dragon Racing |
16 |
20 |
Jarno Trulli |
Trulli |
15 |
21 |
Salvador Duran |
Amlin Aguri |
13 |
22 |
Oliver Turvey |
NEXTEV TCR |
4 |
23 |
Vitantonio Liuzzi |
Trulli |
2 |
24 |
Takuma Sato |
Amlin Aguri |
2 |
25 |
Justin Wilson |
Andretti Autosport |
1 |
26 |
Ho-Pin Tung |
NEXTEV TCR |
0 |
27 |
Simona De Silvestro |
Andretti Autosport |
0 |
28 |
Antonio Garcia |
Amlin Aguri |
0 |
29 |
Michela Cerruti |
Trulli |
0 |
30 |
Marco Andretti |
Andretti Autosport |
0 |
31 |
Matthew Brabham |
Andretti Autosport |
0 |
32 |
Fabio Leimer |
Virgin Racing |
0 |
33 |
Alex Fontana |
Trulli |
0 |
34 |
Katherine Legge |
Amlin Aguri |
0 |
35 |
Sakon Yamamoto |
Amlin Aguri |
0 |
2014/2015 Formula E constructors’ championship standings:
POS |
Team |
Points |
1 |
e.dams Renault |
232 |
2 |
Dragon Racing |
171 |
3 |
Audi Sport ABT |
165 |
4 |
NEXTEV TCR |
152 |
5 |
Virgin Racing |
133 |
6 |
Andretti Autosport |
119 |
7 |
Amlin Aguri |
66 |
8 |
Mahindra Racing |
58 |
9 |
Venturi |
53 |
10 |
Trulli |
17 |
Discover more about Formula E Agency.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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