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By Emanuele Venturoli| Posted April 19, 2014 | In Formula1, MotoGP, Sport, Sport News, Sport Sponsorship
Lewis Hamilton has taken his 3rd win of the season after winning today’s Chinese Grand Prix at the Shanghai International Circuit. Nico Rosberg completed yet another Mercedes 1-2 finish after a difficult race where he started 4th and fought with no telemetry to finish a few seconds ahead of third placed Fernando Alonso, who secured Ferrari’s first podium of the year.
Hamilton started the race as he meant to go on, with a great launch from his grid slot on the run to turn 1. Team-mate Rosberg had less of a great start from P4 on the grid after a mistake in qualifying yesterday. He made contact with the fast starting Valtteri Bottas into turn 1 and fell down to 7th by the end of the lap. Valtteri’s team-mate was also in the wars after making an excellent getaway. Felipe launched his car from P6 to be side-by-side with Alonso on the run to turn 1, but the gap soon filled itself with Massa making contact with his ex team-mates rear. The Brazilian then edged back down to 6th after the contact.
Despite the contact with Massa, Alonso managed to hold onto his good pace and held 3rd place at the end of lap 1 behind Sebastian Vettel. Ricciardo was just behind, with the Red Bull’s having traded track position into turn 1.
With Lewis already holding a 2.4 second lead by the end of lap 2, it was time for Rosberg to start clawing his way back up the field. He first passed Nico Hulkenburg’s Force India, followed by Felipe Massa’s Williams down into turn 14.
The first pit-stops began early on lap 10, with Massa being one of the first to pit with former team-mate Raikkonen. It was a disastrous start for the Brazilian, with the Williams mechanics struggling to remove the old rear-left, with the contact at turn 1 possibly being at fault. The pit-stop was long and frustrating, with the Brazilian lifting his visor and waving in frustration. He eventually re-joined in last place.
Following the pit-stops, Rosberg started hunting down Sebastian Vettel for 3rd, with the reigning champion having lost 2nd to Alonso during the pit-stops. Nico managed to get by Vettel down into turn 1, with Vettel now having to worry about team-mate Ricciardo who was catching up.
Ricciardo soon tried a move on Vettel and was clearly faster, as he had been in Bahrain two weeks ago. The team once again deployed team orders and asked Sebastian to let Daniel through due to differing strategies between the pair. Vettel asked, like in Bahrain, whether Daniel was on a different tyre compound, with the answer being “He’s also on primes, he stopped later.” To which came a reply of “tough luck.”
Vettel may have wanted to keep the position ahead of his team-mate, but Ricciardo was having none of it, with the Aussie making the move at turn 1, with Seb seemingly realising the pointlessness of contending the issue. The frustration continued for the German later on, when Kamui Kobayashi un-lapped himself with the faster tyre fitted to his Caterham. The Red Bull was then held up by Kamui, with Vettel pitting soon after to get some clear air; despite the fact that he re-joined behind Kamui’s team-mate Marcus Ericsson.
Vettel’s fellow countryman Rosberg was continuing his charge through the field and was getting ever closer to the back of Fernando Alonso for 2nd. Despite setting his best lap times in the closing stages of the race, Alonso could not hold back Rosberg, who took the position with the aid of DRS on lap 41 out of 56. Alonso’s focus remains rearward however as he now sought to keep his podium position from Ricciardo’s Red Bull, who was beginning to close in. Riccardo gave it everything and claimed after the race that given a few more laps he could have taken the podium spot, but Alonso managed to do just enough to keep his position.
Rosberg may have gotten through on Alonso earlier on, but the overtake had not allowed Nico to make a dent on his team-mates lead, with Lewis Hamilton crossing the line on the final lap to win by 17 seconds ahead of the sister Silver Arrow. The win for Lewis means that the Brit now has 25 career victories, equalling the amount held by Jim Clark and Mercedes management member Niki Lauda.
Rosberg completed the 1-2 finish for the team for the third time this season and subsequently held on to his championship lead; albeit by a mere 4 points. Despite only being 4 races into the season, Nico has now led the driver’s championship for more time than his father, 1982 F1 champion Keke, ever did.
Fernando Alonso, as mentioned earlier, managed to hold Ricciardo back to take his first podium of the season at the circuit where he claimed the win last season. Ferrari will be hoping that the podium marks an upturn in the Scuderia’s fortunes after a tough start to the season.
The two Red Bull cars came home 4th and 5th, with Ricciardo 20 seconds ahead of Vettel. Nico Hulkenburg took 6th place for Force India after just holding off a late charge by the 77 car of Valtteri Bottas. Fellow Finn Kimi Raikkonen took 8th ahead of Bahrain podium finisher Sergio Perez. Russian rookie Daniil Kvyat took his 3rd points finish in his 4 race career in 10th place, once again beating team-mate Jean-Eric Vergne who came home in 12th.
The two McLaren cars of Button and Magnussen finished outside of the points after a downturn in performance, with Maldonado coming through the field from last on the grid to take 14th in the #13 Lotus. Massa came home in a disappointing 15th after his early race calamities, with Gutierrez behind him in the Sauber. The Marussia and Caterham cars rounded out the classified finishers, with Kobayashi and Bianchi duelling down to the last lap for 17th and 18th place.
Only two cars failed to finish the race, a stark contrast to the number predicted to retire in the early races of the season. Romain Grosjean’s promising top 10 qualifying result was let down by mechanical problems during the race, with the Frenchman losing 4th gear before the team elected to retire the car. Adrian Sutil retired early on in the Sauber, completing a hat-trick of retirements in a hugely disappointing start to the season.
2014 Chinese Grand Prix results:
POS | Driver | Team | Points | Grid |
1 | Lewis Hamilton | Mercedes | 25 | 1 |
2 | Nico Rosberg | Mercedes | 18 | 4 |
3 | Fernando Alonso | Ferrari | 15 | 5 |
4 | Daniel Ricciardo | Red Bull | 12 | 2 |
5 | Sebastian Vettel | Red Bull | 10 | 3 |
6 | Nico Hulkenburg | Force India | 8 | 8 |
7 | Valtteri Bottas | Williams | 6 | 7 |
8 | Kimi Raikkonen | Ferrari | 4 | 11 |
9 | Sergio Perez | Force India | 2 | 16 |
10 | Daniil Kvyat | Toro Rosso | 1 | 13 |
11 | Jenson Button | McLaren | 0 | 12 |
12 | Jean-Eric Vergne | Toro Rosso | +1 Lap | 9 |
13 | Kevin Magnussen | McLaren | +1 Lap | 15 |
14 | Pastor Maldonado | Lotus | +1 Lap | 22 |
15 | Felipe Massa | Williams | +1 Lap | 6 |
16 | Esteban Gutierrez | Sauber | +1 Lap | 17 |
17 | Kamui Kobayashi | Caterham | +1 Lap | 18 |
18 | Jules Bianchi | Marussia | +1 Lap | 19 |
19 | Max Chilton | Marussia | +2 Laps | 21 |
20 | Marcus Ericsson | Caterham | +2 Laps | 20 |
21 | Romain Grosjean | Lotus | DNF | 10 |
22 | Adrian Sutil | Sauber | DNF | 14 |
Lewis Hamilton, 1st place: “The fans have been incredible this week and they gave me lots of energy. All the hard work from the team has paid off and I just can’t believe how amazing the car is and it’s testament how hard everyone’s been working. I am really happy Nico is up here with us too it’s great rewards for the team. This team is on a roll they have done a great job, we aim to keep moving forward and improving and I hope it can continue.”
Nico Rosberg, 2nd place: “I am still in the lead in the Drivers Championship and that’s good considering the whole weekend went really bad for me. I had no communication with the team, so they had no idea what I was doing. I am pleased with second and I just look forward to Spain now and getting back to having everything working. It really is a pleasure to drive this car at the moment, it is so quick and it increases the enjoyment level even more.”
Fernando Alonso, 3rd place: “It was a good weekend we did improve the car a bit and to be on the podium is a nice surprise for us. I think I am third in the Drivers Championship behind Nico Rosberg and Lewis Hamilton and we didn’t have the start to the season we wanted so to be here is fantastic.
By Jordan Groves
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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