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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted October 31, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has won the 2015 Mexican Grand Prix ahead of team-mate Lewis Hamilton; with the German driver putting in a great performance to hold off several challenges from his champion team-mate. Valtteri Bottas took the final spot on the podium despite being involved in a collision with Kimi Raikkonen; who retired from the race along with his team-mate Sebastian Vettel.
Nico Rosberg grabbed his 4th consecutive pole position in qualifying ahead of his team-mate and he used it to his advantage on the run down into turn 1 as he held the lead ahead of his team-mate; he ended his poor streak of losing the lead early during the last few races. 3rd place man Sebastian Vettel soon came to grief at turn 1, with contact between him and former team-mate Daniel Ricciardo earning the Ferrari driver a puncture; dropping him all the way to the back of the field.
The order remained largely the same for the first few laps, with the only massive gains coming from Kimi Raikkonen, who had gotten up to 12th within the first 10 laps. Soon, the order began to mix up, with some drivers making their first pit-stops by lap 10.
Bottas and Massa were among the first to pit, with many complaining about losing rear-end grip. The race simulations seemed to suggest that either a 1 stop or a 2 stop race was possible; with both yielding the same theoretical race finish time. The early stoppers were almost certainly committed to a 2 stop strategy, with drivers such as Rosberg, Hamilton, Kvyat, Ricciardo, Perez and more all favoring a longer first stint to try and only pit once.
The battle at the front was rather stagnant to start, with both Mercedes drivers pulling away from the rest of the field whilst maintaining the gap between each other as they traded fastest laps.
Further back, Sebastian Vettel was trying to make his way back through the field after his turn 1 shenanigans. He was nearing the top 10 as he passed Carlos Sainz and Jenson Button, but he soon fell back down many more positions after losing control of his Ferrari in the middle sector. It looked as though Vettel was having problems with his braking, with a flat-spotted front left tyre now also hurting him thanks to his spin.
The other Ferrari was also hitting strife, with Kimi Raikkonen’s race coming to a sudden conclusion whilst fighting with Valtteri Bottas. The pair came together 2 races ago in Russia on the final lap, with contact coming once again in the first sector as they went side-by-side at turns 4 and 5. Bottas was trying to get up the inside into turn 5, but he felt that there wasn’t enough space given by Raikkonen which resulted in contact; breaking the right-rear of Kimi’s car.
Soon after, the race-leading drivers on the one stop strategy made their return to the pits; with Nico Rosberg pitting first followed by his team-mate 2 laps later. Hamilton emerged a fair few seconds behind his team-mate, but the gap was soon trimmed size-ably after a string of fastest laps for the British driver. He soon started to calm his lap-times down again, but there was very much a sense that Hamilton had the pace to catch at his disposal when he should decide to charge.
The lead fight was slightly interrupted just after half distance by Sebastian Vettel. The German made a 2nd pit-stop after his tyres continued to worsen due to his earlier spin. He exited the pits right in the middle of Rosberg and Hamilton. He looked to have the pace to run with the Silver Arrows, but he was soon asked to move out of the way of Hamilton as he wasn’t making any gains to Rosberg.
The race took an unexpected turn after Nico Rosberg suddenly stopped for a 2nd time on lap 47. The team then asked Lewis Hamilton to pit soon after, with the new champion questioning the decision on the radio. The team claimed that the tyres would soon be completely worn, despite only having been on the tyres for around 21 laps as opposed to the predicted life of 50 laps before the race. Lewis continued to doubt the team even after submitting and pitting.
The race took another lurch in another direction just after that, with Sebastian Vettel once gain struggling in the middle sector as he locked up and hit the wall. This would cause him to retire instantly from the race; meaning that this was the first time since the 2006 Australian Grand Prix that neither Ferrari finished a race. The safety car would come out whilst the marshals collected the stricken Ferrari.
A number of drivers stopped under the safety car, with Mercedes electing to stay out after their recent stop. As a result, a number of drivers behind them now had slightly better tyres, including Kvyat, Ricciardo, Bottas and Massa.
Hamilton was right on the back of his team-mate as the safety car came in on lap 58 , but Rosberg still managed to hold the lead down the long start/finish straight. Bottas used his Mercedes engine to blast his way past Kvyat to take 3rd place, but he was too far behind to challenge Lewis Hamilton for 2nd. The Mercedes soon started to pull away from the pack once more, with Rosberg opening up a gap of just over a second on his team-mate.
The gap soon started to come down between the Mercedes team-mates, with Hamilton drawing tantalizingly close to getting within DRS detection of his team-mate before making a mistake and falling back by almost a second in the middle sector. He soon tried to make up for his mistake by drawing back in toward his team-mate, with the gap coming back down to 1.2 seconds with 5 laps remaining. Sadly for him however, he seemed to stumble once again and lose time with 2 laps to go, with the gap just too much for him to bridge to catch his team-mate.
Nico Rosberg hadn’t won a race since the Austrian Grand Prix back in May, but he ended his drought by taking his 4th win of the season; a win that would put him back into 2nd place in the championship standings ahead of his rival Sebastian Vettel who didn’t finish the race.
3rd went to Valtteri Bottas, who survived the contact with his fellow countryman Kimi Raikkonen to take the last step on the fantastic podium in stadium section of the circuit. He overtook the Red Bull of Kvyat on the last safety car restart, with Kvyat taking 4th ahead of his team-mate Ricciardo.
6th went to Felipe Massa ahead of Nico Hulkenberg and home hero Sergio Perez; who was met with masses of applause after an exciting drive with a number of overtakes. Completing the top 10 was Max Verstappen in 9th, with Romain Grosjean fending off a late charge by team-mate Pastor Maldonado take take the final point in 10th.
2015 Mexican Grand Prix results:
POS |
Driver |
Team |
Points |
Grid |
1 |
Nico Rosberg |
Mercedes |
25 |
1st |
2 |
Lewis Hamilton |
Mercedes |
18 |
2nd |
3 |
Valtteri Bottas |
Williams |
15 |
6th |
4 |
Daniil Kvyat |
Red Bull |
12 |
4th |
5 |
Daniel Ricciardo |
Red Bull |
10 |
5th |
6 |
Felipe Massa |
Williams |
8 |
7th |
7 |
Nico Hulkenberg |
Force India |
6 |
10th |
8 |
Sergio Perez |
Force India |
4 |
9th |
9 |
Max Verstappen |
Toro Rosso |
2 |
8th |
10 |
Romain Grosjean |
Lotus |
1 |
12th |
11 |
Pastor Maldonado |
Lotus |
0 |
13th |
12 |
Marcus Ericsson |
Sauber |
0 |
14th |
13 |
Carlos Sainz |
Toro Rosso |
0 |
11th |
14 |
Jenson Button |
McLaren |
0 |
20th |
15 |
Alexander Rossi |
Manor |
+1 Lap |
16th |
16 |
Will Stevens |
Manor |
+1 Lap |
17th |
17 |
Felipe Nasr |
Sauber |
DNF |
15th |
18 |
Sebastian Vettel |
Ferrari |
DNF |
3rd |
19 |
Kimi Raikkonen |
Ferrari |
DNF |
18th |
20 |
Fernando Alonso |
McLaren |
DNF |
19th |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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