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By Emanuele Venturoli| Posted October 9, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has taken pole position for the 2015 Russian Grand Prix at the Sochi Autodrom. The German driver topped every session of qualifying to take pole by 3 tenths ahead of team-mate Lewis Hamilton. Finnish driver Valtteri Bottas took 3rd, with the Ferrari drivers just behind.
Q1:
The drivers and teams were woefully under-prepared as they headed into qualifying for the 2015 Russian Grand Prix. The most amount of laps done by a car in dry weather was 19 due to the washout of practice yesterday and the early end to FP3 earlier in the day after Carlos Sainz’s heavy crash. At least Sainz’s condition wasn’t on the minds of the drivers after he Tweeted just before the start of the session saying that he was okay and that he was trying to convince the doctors to let him race.
Carlos’ team-mate Max Verstappen was one of the first out on track along with the two Manor’s of Will Stevens and Roberto Merhi. Roberto was back in the cockpit after Alexander Rossi took his seat in Singapore and Japan. He’ll be back on the sidelines for the next Grand Prix in the United States. Unfortunately he didn’t manage to out-qualify his team-mate after swapping places with him throughout the session. The pair will start 18th and 19th. It was announced later in the evening that Carlos Sainz has been given permission to start tomorrow’s race, he will start from the back having not qualified.
Only 2 other cars were eliminated due to Sainz not participating in the session. A late session fight between the Sauber and McLaren drivers ended with one driver from each team being eliminated. Jenson Button put in a very late lap to lift himself out of danger, but Fernando Alonso was unable to replicate his team-mate. He would be eliminated along with Marcus Ericsson in the Sauber. Alonso will move to the back of the grid after various component changes to his Honda engine.
Out of Q1:
POS |
Driver |
Team |
Time |
16 |
Fernando Alonso |
McLaren |
1’40.144 |
17 |
Marcus Ericsson |
Sauber |
1’40.660 |
18 |
Will Stevens |
Manor |
1’43.693 |
19 |
Roberto Merhi |
Manor |
1’43.804 |
20 |
Carlos Sainz |
Toro Rosso |
DNQ |
Q2:
Mercedes were 1st and 2nd in the first part of qualifying, with Lewis Hamilton 2 tenths down on his team-mate. Rosberg continued to hold the advantage at the start of the second session, with Hamilton having a very poor first lap. He managed to put in a great 2nd lap that put him 6 tenths faster than Nico. He wouldn’t remain on top for long, with Nico’s 2nd lap putting him 2 tenths clear once again.
Daniil Kvyat was hoping that he would be able to advance to Q3 in front of his home-crowd. Last year he managed to put his Toro Rosso in a superb 5th on the grid, but he was in danger of not making it beyond Q2 at the end of the session. He was sitting in 9th place and was less than 2 tenths ahead of the cut-line as the checkered flag came out.
Felipe Nasr and Daniel Ricciardo had both been in the drop-zone but they both improved and pushed Kvyat down into 11th. Max Verstappen then came through to push him down into 12th. Daniil was the last driver to set a lap in the session, but it was just shy of a tenth too slow. He would be eliminated in P11, with Nasr, Button and Maldonado 12th, 13th and 14th. The shock elimination was Felipe Massa, who appeared to have a car problem that meant he couldn’t match the times of his team-mate Valtteri Bottas up in 3rd.
Out in Q2:
POS |
Driver |
Team |
Time |
11 |
Daniil Kvyat |
Red Bull |
1’39.214 |
12 |
Felipe Nasr |
Sauber |
1’39.323 |
13 |
Jenson Button |
McLaren |
1’39.763 |
14 |
Pastor Maldonado |
Lotus |
1’39.811 |
15 |
Felipe Massa |
Williams |
1’39.895 |
Q3:
With Rosberg looking very much like he had the upper hand, Hamilton would have to take the fight to his team-mate if he wanted to take pole position for a second year in a row in Sochi.
Once again, it was Nico Rosberg who took first blood after setting a 1:37.113. Hamilton couldn’t get on his team-mates level on the first run, as he remained 3 tenths behind. Hamilton tried to bridge the gap with his final run, but a mistake at turn 13 meant that there was no way he could beat Rosberg. He abandoned the lap, as did Rosberg, and that was that. Nico Rosberg took his 3rd pole position of the season by 3 tenths in a great style, topping every session of qualifying.
3rd on the grid will be Valtteri Bottas, who once again showed great pace in Sochi as he did a year ago. 4th and 5th went to the Ferrari drivers, with Sebastian Vettel beating team-mate Kimi Raikkonen by 4 tenths.
6th and 7th went to the two Force India drivers, with Hulkenberg ahead of Perez. Next came Romain Grosjean, with Max Verstappen putting in a great performance to take 9th on the grid just hours after his team-mates’ crash. The final spot in the top 10 belongs to Daniel Ricciardo, with both Red Bull drivers behind their junior team driver Verstappen.
2015 Russian Grand Prix grid:
POS |
Driver |
Team |
Time |
1 |
Nico Rosberg |
Mercedes |
1’37.113 |
2 |
Lewis Hamilton |
Mercedes |
1’37.433 |
3 |
Valtteri Bottas |
Williams |
1’37.912 |
4 |
Sebastian Vettel |
Ferrari |
1’37.965 |
5 |
Kimi Raikkonen |
Ferrari |
1’38.348 |
6 |
Nico Hulkenberg |
Force India |
1’38.659 |
7 |
Sergio Perez |
Force India |
1’38.691 |
8 |
Romain Grosjean |
Lotus |
1’38.787 |
9 |
Max Verstappen |
Toro Rosso |
1’38.942 |
10 |
Daniel Ricciardo |
Red Bull |
1’39.728 |
11 |
Daniil Kvyat |
Red Bull |
1’39.214 |
12 |
Felipe Nasr |
Sauber |
1’39.323 |
13 |
Jenson Button |
McLaren |
1’39.763 |
14 |
Pastor Maldonado |
Lotus |
1’39.811 |
15 |
Felipe Massa |
Williams |
1’39.895 |
16 |
Marcus Ericsson |
Sauber |
1’40.660 |
17 |
Will Stevens |
Manor |
1’43.693 |
18 |
Fernando Alonso |
McLaren |
1’40.144 |
19 |
Roberto Merhi* |
Manor |
1’43.804 |
20 |
Carlos Sainz** |
Toro Rosso |
DNQ |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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