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By Emanuele Venturoli| Posted June 18, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg and Sebastian Vettel have finished as the fastest drivers in the two Friday Practice sessions for the Austrian Grand Prix.
Vettel suffered gearbox problems in the first session but bounced back to show possible pole position pace in practice 2; despite team principal Maurizio Arrivabene almost being run over by Felipe Massa in the Williams.
Last year’s Austrian Grand Prix winner Nico Rosberg picked up where he left off at the Red Bull Ring by topping the first practice session ahead of team-mate Lewis Hamilton. The pair were separated by 3 tenths at the end of the session, with Rosberg setting a 1’10.401. Lewis Hamilton seemed to be frustrated at the end of the session after a number of lock-ups and in car setup changes. His irritable response at a cockpit change showed this, “How many changes do you guys want me to do, can I just focus on driving?”
Kimi Raikkonen took 3rd in the session and thanks to either an increase of pace or the short lap length of just 2.6 miles, he was just 6 tenths down on Rosberg in P1. Team-mate Vettel was no where to be seen however. The German suffered a gearbox issue after losing power in 4th gear on only his 4th lap. He would end the session in stone-dead last. Ferrari team principal Maurizio Arrivabene suffered a scary moment during the session after not looking when he crossed the pit-lane from the pit-wall to the garage. Williams had just released Felipe Massa from his pit-box when the Brazilian came across a startled Arrivabene. Thankfully Massa was paying attention and managed to stop, with the pair laughing off the incident after the session.
One Williams had gained the respect of the Ferrari team principal as the other went about setting the 4th fastest time in the session. Valtteri Bottas was the first driver to be over a second slower than Hamilton at the track where he and his team-mate locked out the front-row. Bottas was followed by Sauber’s Felipe Nasr, who put in a good lap to put his car in 5th; the position he finished in at the season-opener in Australia.
Daniil Kvyat and Daniel Ricciardo put their Red Bull’s 6th and 7th in practice 1 at their team’s home and own circuit. It’s looking as though the race will be difficult for the home heroes thanks to a 10 place grid penalty for Ricciardo after the team have been forced to go over their quota of Renault engines for the season. Kvyat currently doesn’t have a penalty, but that may change.
Max Verstappen followed the Red Bull senior drivers for Toro Rosso and also picked up the highest amount of laps in the session after completing 38; over half of the 71 scheduled laps for the Grand Prix on Sunday. Felipe Massa, advocate of the green cross code, and Sergio Perez completed the top 10; with Rosberg in P1 and Perez in P10 separated by 1.5 seconds.
McLaren-Honda were already on the back-foot before they even turned a wheel in practice. Penalties look set to strike both drivers thanks to engine changes; with a stonking 20 place penalty set for Alonso. However it only got worse for Fernando who quickly coasted back down the pit-lane with a problem at the start of the session before switching off the car. He did manage to get back out on track, with a revised nose adorning his MP4-30, but he would only complete 10 laps to go 17th fastest; only ahead of the two Manor drivers and Sebastian Vettel.
Austria Practice 1 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Nico Rosberg |
Mercedes |
1’10.401 |
36 |
2 |
Lewis Hamilton |
Mercedes |
1’10.709 |
28 |
3 |
Kimi Raikkonen |
Ferrari |
1’11.028 |
22 |
4 |
Valtteri Bottas |
Williams |
1’11.452 |
26 |
5 |
Felipe Nasr |
Sauber |
1’11.633 |
28 |
6 |
Daniil Kvyat |
Red Bull |
1’11.642 |
31 |
7 |
Daniel Ricciardo |
Red Bull |
1’11.724 |
29 |
8 |
Max Verstappen |
Toro Rosso |
1’11.825 |
38 |
9 |
Felipe Massa |
Williams |
1’11.890 |
29 |
10 |
Sergio Perez |
Force India |
1’11.905 |
37 |
11 |
Carlos Sainz |
Toro Rosso |
1’11.948 |
32 |
12 |
Pastor Maldonado |
Lotus |
1’12.004 |
34 |
13 |
Nico Hulkenberg |
Force India |
1’12.031 |
36 |
14 |
Jolyon Palmer |
Lotus |
1’12.050 |
27 |
15 |
Marcus Ericsson |
Sauber |
1’12.159 |
30 |
16 |
Jenson Button |
McLaren |
1’12.920 |
30 |
17 |
Fernando Alonso |
McLaren |
1’13.272 |
10 |
18 |
Will Stevens |
Manor |
1’13.937 |
29 |
19 |
Roberto Merhi |
Manor |
1’15.459 |
11 |
20 |
Sebastian Vettel |
Ferrari |
1’15.684 |
4 |
Rain was feared to hit the Red Bull Ring in practice, but thankfully the circuit was only met with a mere few drops which allowed for the teams to complete substantial running in the second 90 minute session.
Sebastian Vettel had the best bounce back from his first practice gearbox issues that he could have hoped for after going from last to 1st. The German put in a scintillating lap-time of 1’09.600 on the super-soft tyres to pip Nico Rosberg by just 1 hundredth of a second. Vettel’s gearbox came back to haunt him near the end of the session as the team called him in as a precaution. The second Ferrari of Raikkonen was also right at the sharp end in 3rd place; 2 tenths off of his team-mate. This pace could mean that Ferrari are in with a shout of denying Mercedes pole position in Austria; just as Williams did a year ago. This is presupposing that Vettel doesn’t get a 5 place grid penalty if he changes his gearbox.
Lotus had their best performance of the season so far last time out in Canada with a double points finish. They continued to look quick in Austria, with Pastor Maldonado right up near the front in 4th place; 3 tenths down on Vettel. He managed to place ahead of Lewis Hamilton, who couldn’t put a good lap together on the Super-Softs, meaning that his best time of 1’10.137 was set on the slower compound. He later maintained that he was happy with the car and that he had been on a lap 4 tenths quicker than his team-mate before making a mistake.
Whilst the rest of the field used last week’s break from Formula One to relax and prepare for Austria, Nico Hulkenberg was winning the Le Mans 24 Hours on his first attempt with Porsche. Hulkenberg hadn’t stood on the top step of the podium since winning the GP2 championship back in 2009, but he was soon back in the cock-pit of the mid-field Force India. The German finished FP2 in 6th place; half a second down on Vettel and ahead of fellow former GP2 champion Romain Grosjean for Lotus who hadn’t taken part in FP1 after reigning GP2 champion Jolyon Palmer took to the track.
Max Verstappen finished the session in 7th, but he had struggled with a headache and possible dehydration during the session. Nevertheless he completed 48 laps of the circuit meaning that today he has complected 86 laps; 15 more than the race distance on Sunday. He finished just ahead of Felipe Nasr and Sergio Perez; who once again propped up the top 10. This time, Vettel in 1st and Perez in 10th were separated by 9 tenths.
McLaren continued to be plagued by mechanical issues, with McLaren pitting both drivers to save their Honda engines from damage. They were joined by Daniel Ricciardo who was also hit by problems and a 10 place grid penalty for an engine change.
Austria Practice 2 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Sebastian Vettel |
Ferrari |
1’09.600 |
28 |
2 |
Nico Rosberg |
Mercedes |
1’09.611 |
50 |
3 |
Kimi Raikkonen |
Ferrari |
1’09.860 |
41 |
4 |
Pastor Maldonado |
Lotus |
1’09.914 |
44 |
5 |
Lewis Hamilton |
Mercedes |
1’10.137 |
49 |
6 |
Nico Hulkenberg |
Force India |
1’10.160 |
38 |
7 |
Romain Grosjean |
Lotus |
1’10.267 |
48 |
8 |
Max Verstappen |
Toro Rosso |
1’10.356 |
39 |
9 |
Felipe Nasr |
Sauber |
1’10.495 |
46 |
10 |
Sergio Perez |
Force India |
1’10.585 |
50 |
11 |
Carlos Sainz |
Toro Rosso |
1’10.631 |
48 |
12 |
Daniil Kvyat |
Red Bull |
1’10.686 |
40 |
13 |
Marcus Ericsson |
Sauber |
1’10.744 |
34 |
14 |
Valtteri Bottas |
Williams |
1’10.746 |
42 |
15 |
Felipe Massa |
Williams |
1’11.011 |
38 |
16 |
Fernando Alonso |
McLaren |
1’11.517 |
17 |
17 |
Daniel Ricciardo |
Red Bull |
1’11.676 |
38 |
18 |
Jenson Button |
McLaren |
1’11.919 |
17 |
19 |
Will Stevens |
Manor |
1’12.522 |
34 |
20 |
Roberto Merhi |
Manor |
1’13.094 |
34 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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