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By Emanuele Venturoli| Posted November 8, 2014 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has won the 2014 Brazilian Grand Prix after a tense race with team-mate and title rival Lewis Hamilton. Lewis had been right with his team-mate before spinning at the mid-point of the race. He then cut down a 7 second gap to get back on the gearbox of Rosberg but was unable to get past and had to settle for second place. Brazil’s Felipe Massa managed to claim the final spot on the podium despite having gotten a penalty for speeding in the pit-lane.
The rain continued to hold off against prior expectations earlier this week. Rain had meant to have fallen on every day of running, but that was not the case. Instead, 50 degree track temperatures and an expected high degradation, 3 stop race lay ahead of the drivers in the penultimate Grand Prix of the season at the Autódromo José Carlos Pace.
The driver who started the race on pole position failed to win the last 3 Brazilian Grand Prix, but that didn’t stop Nico Rosberg getting a great start to hold the lead into the Senna S. Lewis Hamilton made a decent getaway as well to slot into 2nd. 8 tenths of a second separated them by the end of the first lap, with no drivers coming to grief like they had done in Austin a week ago. Sebastian Vettel had a shocking start as he lost two places to Alonso and Magnussen at turn 4.
Due to the blistering temperatures, the short life of the soft compound tyres and the high tyre degradation of the Brazil circuit, the first pit-stop phase began very early on laps 5 and 6 out of 71. Pastor Maldonado was the first to pit, followed by the first front-runner of Felipe Massa the lap after. Bottas and Button pitted the lap after and rejoined behind Massa, with race-leader Rosberg pitting another lap later. Bad luck would plague Felipe Massa for the second year in a row as he would receive a 5 second penalty to be added to his next stop for speeding in the pits. Lewis Hamilton pitted a lap after his team-mate and rejoined just behind his team-mate after a marginally better stop.
A number of drivers lower down the order tried to attempt a 2 stop strategy instead of a 3 stop. Amongst those drivers were Nico Hulkenberg and Daniil Kvyat, who now led the race after not pitting in the first 10 laps. The two Mercedes cars made short work of the Force India and the Toro Rosso to retake the top 2 positions, with the pair pitting on lap 18.
During the second stint of the race, tyre degradation reached it’s peak. A majority of the drivers ended up developing blisters on their tyres. Hamilton, despite the tyre degradation, threw caution to the wind as he sought to close the gap to his team-mate in 1st. By lap 24, Hamilton had the fastest lap of the race by half a second and was almost in the DRS zone of Rosberg. Nico pitted on lap 26 for new tyres along with Massa, who served his 5 second penalty. Valtteri Bottas followed him in soon after but had a nightmare stop as the team appeared to be re-tightening his seatbelts. This allowed Massa back past.
Drama was going on for the lead of the race as well. Lewis Hamilton was told to push on the lap after Rosberg’s stop and he duly delivered by setting the fastest lap of the race. The team then kept him out one more lap, but it was too much for Lewis’ tyres to take. He lost the rear of the car into turn 4 and half spun off the track. He stopped at the end of the lap and emerged over 7 seconds behind after what could’ve been the race lead for him!
The next 23 laps saw Hamilton take chunk after chunk out of Rosberg’s lead. After 1 lap, Hamilton had taken 1.3 out of his lead and then didn’t relent. Tenth after tenth, half a second after half a second. By lap 53, 23 laps after he returned to the track, Hamilton was in Rosberg’s DRS zone after the pair had made their final stops. They had been over a second apart when Rosberg pitted, but once again Hamilton made up time on his in-lap to come out right on his gearbox.
During the time, the 2 stopping drivers made their final pit stops. This included Raikkonen who pitted on lap 35. The stop was going well until the front jack failed, dropping the car in the middle of tyre change. This cost Raikkonen 7 seconds as he went down into 13th place. Kvyat and Hulkenberg also pitted, with the latter returning to the track to battle Bottas, who was in the lower reaches of the points after his poor stop earlier on. Hulkenberg lunged up the inside into turn 1, but then locked up and went wide. Bottas was then forced to take to the escape road which allowed Raikkonen to capitalise to pass up the inside of turn 5.
Felipe Massa and Jenson Button both pitted for their last stops together. They had been battling over 3rd and 4th for most of the race. Massa’s day continued to go in a slightly less straightforward way than he would have hoped for as he pulled into Button’s pit-box before realising his mistake and heading to his own. The pair soon got by the two stopping drivers who were starting to fall back as their tyre life decreased.
The final stint of the race saw the two Mercedes drivers trade best laps. Rosberg took the fastest lap, then Hamilton took the fastest lap back. Hamilton seemed faster in sector 1 and sector 2 with the aid of DRS, but Rosberg was keeping the gap stable at 0.7 seconds thanks to a better 2nd sector. In the end, despite seemingly being the quicker driver, Hamilton could not pass his team-mate and would have to settle for second.
Nico Rosberg crossed the line just over a second ahead of Lewis Hamilton to take his 6th win of the season. With Lewis Hamilton finishing 2nd, the gap between the two heading into the final round is 17 points, meaning that Hamilton needs to finish 2nd in the double points finale in Abu Dhabi to guarantee himself the championship if Rosberg wins.
Felipe Massa, despite serving a 5 second penalty and trying to stop in the McLaren pit, finished in 3rd place. Remarkably this is only his 2nd podium of the year as opposed to team-mate Bottas who has had 5 podiums; highlighting the bad luck that has his Massa this season.
Jenson Button fought his way back into 4th place during the last stint to add another strong finish to his end of season campaign. The McLaren driver is fighting for his space on the grid next year and this result could help him to keep it. Sebastian Vettel took 5th place after following Button through on Kimi Raikkonen.
Raikkonen was the highest placed 2 stopping driver as he took 7th place. He fought tooth and nail with team-mate Fernando Alonso to try and keep 6th place after not being instructed by Ferrari to let the much faster Spaniard through; possibly indicating Alonso’s almost certain departure from the team for next year. Fellow two stopped Nico Hulkenberg finished behind Raikkonen in 8th place. Kevin Magnussen and Valtteri Bottas completed the points paying positions, with Bottas having a race to forget in the Martini Williams.
Daniil Kvyat finished just outside of the points for Toro Rosso, with Pastor Maldonado unable to replicate his points finish in 12th place. Vergne and Gutierrez, who are currently on the look-out for race seats next season, finished in 13th and 14th, with Perez and Sutil the final two finishers. Only 2 drivers failed to finish the race. Romain Grosjean retired in the final 10 laps in his Lotus; his 7th retirement of the year. Daniel Ricciardo joined him after suffering a suspension failure. The Australian had scored points in every race since the Chinese Grand Prix and had completed the most laps of anybody this season.
2014 Brazilian Grand Prix results:
POS | # | DRIVER | CAR | LAPS | TIME/GAP | DIFFERENCE | |
---|---|---|---|---|---|---|---|
1 | 6 | Nico Rosberg | Mercedes | 71 | 1hr 30m 02.555s | ||
2 | 44 | Lewis Hamilton | Mercedes | 71 | 1.457 | 1.457 | |
3 | 19 | Felipe Massa | Williams-Mercedes | 71 | 41.031 | 39.574 | |
4 | 22 | Jenson Button | McLaren-Mercedes | 71 | 48.658 | 7.627 | |
5 | 1 | Sebastian Vettel | Red Bull-Renault | 71 | 51.420 | 2.762 | |
6 | 14 | Fernando Alonso | Ferrari | 71 | 61.906 | 10.486 | |
7 | 7 | Kimi Raikkonen | Ferrari | 71 | 63.730 | 1.824 | |
8 | 27 | Nico Hulkenberg | Force India-Mercedes | 71 | 63.934 | 0.204 | |
9 | 20 | Kevin Magnussen | McLaren-Mercedes | 71 | 70.085 | 6.151 | |
10 | 77 | Valtteri Bottas | Williams-Mercedes | 70 | 1 lap | 1 lap | |
11 | 26 | Daniil Kvyat | Toro Rosso-Renault | 70 | 1 lap | 0.695 | |
12 | 13 | Pastor Maldonado | Lotus-Renault | 70 | 1 lap | 6.020 | |
13 | 25 | Jean-Eric Vergne | Toro Rosso-Renault | 70 | 1 lap | 1.040 | |
14 | 21 | Esteban Gutierrez | Sauber-Ferrari | 70 | 1 lap | 4.329 | |
15 | 11 | Sergio Perez | Force India-Mercedes | 70 | 1 lap | 3.610 | |
16 | 99 | Adrian Sutil | Sauber-Ferrari | 70 | 1 lap | 12.044 |
Retirements: Romain Grosjean, Daniel Ricciardo.
Race winner, Nico Rosberg: “I am very happy with the whole weekend. I was able to attack and control the gap to Lewis in the race. It all worked out so that is great and the support has been excellent.”
2nd place, Lewis Hamilton: “It was an amazing race, I had a great time. I made a big mistake in the middle of the race but otherwise the car was superb and everyone did a great job. It was great to race Nico and it is brilliant to see Felipe up here on the podium. There is now everything to play for in the final race in Abu Dhabi.”
3rd place, Felipe Massa: “I am so happy for the race, there were so many mistakes; I had the five-second penalty and I stopped in the wrong garage but the car was terrific. I was so pleased with it today.”
There is now a 2 week break before the drivers reconvene in Abu Dhabi for the final race of the season. With double points on offer a number of battles will be decided, chief among which being the fight for the drivers’ championship. Will Lewis Hamilton take his 2nd world championship, or will Nico Rosberg emulate his father Keke to take the championship trophy for the first time? You’ll have to wait a fortnight to find out!
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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