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By Emanuele Venturoli| Posted October 29, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Max Verstappen and Nico Rosberg have ended the Friday practice sessions for the 2015 Mexican Grand Prix as the fastest drivers. The session saw the return of Formula One to Mexico for the first time since 1992.
Max Verstappen was fastest in the first session of practice at the Autodromo Hermanos Rodriguez; the first on-track action for Formula One in Mexico for 23 years. The session was largely unrepresentative, with the track damp at the start.
The track dried up enough for dry running after the first half an hour, but there was still much more speed to be found in the circuit with more running. Verstappen ended the session 3 tenths faster than fellow Red Bull-backed driver Daniil Kvyat; with this session being the first time that Verstappen has ended a session as the fastest driver. He also set a new record as he became the youngest ever driver to top a session at 18 years old.
Kimi Raikkonen was 3rd fastest with the exact same lap-time as Kvyat. He was just ahead of 4th placed team-mate Sebastian Vettel and the Red Bull of Daniel Ricciardo. Nico Rosberg had an eventful first taste of the Mexican Grand Prix circuit after suffering with overheating brakes. This was a problem for many drivers, but no one suffered to the same extent as Nico; who suffered a fire in his rear brakes that forced him to miss a lot of the session.
7th fastest was Williams driver Valtteri Bottas; who was one of the drivers who fell foul of the early slippery surface after spinning in the second sector of the circuit. 8th was Carlos Sainz in the Toro Rosso ahead of home-hero Sergio Perez; who spun his Force India just before the stadium section. Completing the top 10 was Felipe Massa, with Lewis Hamilton just outside in 11th having not completed fast runs at the end of the session when the track was at it’s quickest.
Mexico practice 1 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Max Verstappen |
Toro Rosso |
1’25.990 |
28 |
2 |
Daniil Kvyat |
Red Bull |
1’26.295 |
27 |
3 |
Kimi Raikkonen |
Ferrari |
1’26.295 |
36 |
4 |
Sebastian Vettel |
Ferrari |
1’26.886 |
31 |
5 |
Daniel Ricciardo |
Red Bull |
1’27.185 |
28 |
6 |
Nico Rosberg |
Mercedes |
1’27.196 |
19 |
7 |
Valtteri Bottas |
Williams |
1’27.303 |
26 |
8 |
Carlos Sainz |
Toro Rosso |
1’27.410 |
37 |
9 |
Sergio Perez |
Force India |
1’27.581 |
19 |
10 |
Felipe Massa |
Williams |
1’27.695 |
24 |
11 |
Lewis Hamilton |
Mercedes |
1’27.723 |
27 |
12 |
Marcus Ericsson |
Sauber |
1’28.498 |
27 |
13 |
Pastor Maldonado |
Lotus |
1’28.559 |
30 |
14 |
Felipe Nasr |
Sauber |
1’28.579 |
25 |
15 |
Jolyon Palmer |
Lotus |
1’28.711 |
24 |
16 |
Nico Hulkenberg |
Force India |
1’29.099 |
17 |
17 |
Fernando Alonso |
McLaren |
1’30.072 |
17 |
18 |
Alexander Rossi |
Manor |
1’30.619 |
23 |
19 |
Jenson Button |
McLaren |
1’32.091 |
9 |
20 |
Will Stevens |
Manor |
1’32.886 |
11 |
Nico Rosberg took the top spot away from Verstappen in the second session, with much of the session running in dry conditions before light rain hit in the closing minutes. Rosberg ended the session 2 tenths faster than Daniil Kvyat, who maintained his strong second place from practice 1. The second Red Bull of Daniel Ricciardo was just behind in 3rd; with the pair showing good pace despite the Autodromo Hermanos Rodriguez having thought to favour Mercedes-powered cars.
Hamilton improved from his 11th place in first practice to get up to 4th, with Sebastian Vettel just behind in 5th and the second Ferrari of Raikkonen in 5th. Hamilton was one of the drivers who spun in the session; with the newly crowned three-time champion spinning at turn 4.
7th fastest was Valtteri Bottas; who had a scary moment in the braking zone for turn 1 when he lost control of his Williams and lost his front wing; much like Sainz’ accident at Sochi earlier this month. He limped his car back to the pits and got back out on track to end just over a second slower than Rosberg’s time.
8th and 9th belonged to the to McLaren-Honda drivers, who despite having said that they were expecting this weekend to be one of the worst for their car showed good pace. Fernando Alonso bested Jenson Button by a tenth; with the pair 1.4 seconds slower than Rosberg. They were both just faster than Felipe Massa who replicated his 10th place finish from the first session.
The session saw 2 red flag periods. The first came within the first 10 minutes after session one’s fastest man Max Verstappen hit the wall at the final corner after losing the rear end of his Toro Rosso. The second went to Romain Grosjean after the Frenchman pulled his Lotus to the side of the circuit after clutch issues. Grosjean’s new team-mate at Haas for next season will be announced tonight in Mexico, with it almost certain that Esteban Gutierrez will make his return to the grid with the new squad.
Mexico practice 2 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Nico Rosberg |
Mercedes |
1’21.531 |
36 |
2 |
Daniil Kvyat |
Red Bull |
1’21.776 |
27 |
3 |
Daniel Ricciardo |
Red Bull |
1’21.868 |
28 |
4 |
Lewis Hamilton |
Mercedes |
1’21.961 |
33 |
5 |
Sebastian Vettel |
Ferrari |
1’21.984 |
32 |
6 |
Kimi Raikkonen |
Ferrari |
1’22.399 |
33 |
7 |
Valtteri Bottas |
Williams |
1’22.721 |
28 |
8 |
Fernando Alonso |
McLaren |
1’22.993 |
36 |
9 |
Jenson Button |
McLaren |
1’23.109 |
25 |
10 |
Felipe Massa |
Williams |
1’23.289 |
32 |
11 |
Nico Hulkenberg |
Force India |
1’23.290 |
34 |
12 |
Pastor Maldonado |
Lotus |
1’23.363 |
24 |
13 |
Carlos Sainz |
Toro Rosso |
1’23.364 |
41 |
14 |
Felipe Nasr |
Sauber |
1’23.430 |
39 |
15 |
Sergio Perez |
Force India |
1’23.597 |
33 |
16 |
Romain Grosjean |
Lotus |
1’23.614 |
26 |
17 |
Marcus Ericsson |
Sauber |
1’24.533 |
34 |
18 |
Alexander Rossi |
Manor |
1’25.940 |
29 |
19 |
Will Stevens |
Manor |
1’26.968 |
28 |
20 |
Max Verstappen |
Toro Rosso |
No time |
2 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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