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76% of CMOs struggle to calculate sponsorship ROI. The CFO-ready framework RTR uses across NASCAR, F1 and MotoGP - with independent data partners.
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The 20-35% premium brands pay when they negotiate NASCAR deals without independent advice - and the three places that money disappears.
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RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
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View our blogJune 19, 2026
IndyCar sponsorship costs range from approximately $30,000 per race at the associate entry level to more than $20 million per season at the series title tier. For brands eyeing the United Sta[...]
Read MoreJune 19, 2026
A motorsports sponsorship contract typically takes 3 to 6 months to finalize and involves 14 distinct steps – from the initial idea to legal signing. Understanding these steps and the d[...]
Read MoreJune 18, 2026
In late 2024, one of MotoGP’s most iconic partnerships quietly ended. Repsol and Honda HRC – linked since 1995 across 30 seasons, multiple world titles, and a commercial bond so d[...]
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