Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Silvia Schweiger| Posted July 27, 2022 | In MotoGP, MotoGP
The 2021 MotoGP Championship has just ended, but the next 2022 season is not that far away. The MotoGP paddock will kick off the new year in style with three events in Southeast Asia:
The Moto2 and Moto3 classes will enjoy just one test session at the Jerez circuit from 22 to 24 February. So, there are only two months left and we will be able to sit back on the sofa to have some fun watching the spectacular races of the fastest two wheels in the world.
First, let us remember that over 200 nations in the world receive the live signal of the races: the MotoGP and its spectacular races start from the track and get into 432 million homes in the world. These are truly huge numbers and represent the pinnacle of a very detailed and robust strategic plan that sees the synergistic commitment of an entire organization, including a huge production and distribution.
The MotoGP World Championship is in fact a perfect example of how one of the most important and followed sporting events in the world is managed and organized, especially when it comes to building and distributing a high-level entertainment show.
Perhaps not everyone knows this, but the owner of the rights of the MotoGP Championship is a Spanish company called Dorna. Founded in 1988, Dorna Sports becomes the organizer of the FIM Road Racing World Championship Grand Prix (MotoGP ™) in 1991. Dorna is therefore involved in the production and distribution of the MotoGP Championship throughout the season. Dorna has an headquarter in Madrid and offices in Barcelona and Rome. Since 2006 Private equity group Bridgepoint has been the majority shareholder of Dorna.
To do this, (production and distribution of the event) they have created a proper media center that manages all three classes throughout the duration of the championship.
For each race, more than 18 hours of live content are processed thanks to 66 live feeds and more than 180 HD Live cameras: if you think about it, when you watch the official qualifying or the race, the footage comes from as many different points like the On Boards cameras on the bikes , high speed cameras, the ones from the helicopter , chest cams and many other sophisticated equipment that broadcast live, covering every point of view and angle to give the spectator a complete and full idea of the experience on the track.
The graphics, telemetry, heartbeat modules and more are also handled by Dorna itself and contribute to create as many as 14 Terabytes of content for each race, then delivered all over the world via fiber and satellite also thanks to the support of Tata Communications. 150 media professionals work tirelessly at each event to enable detailed and tailored distribution. The MotoGP TV Live signal reaches more than 200 countries for a total of 22,208 broadcast hours.
432 million of homes on the planet are connected via cable / satellite networks while, on site, 11 television stations, 7 international photo agencies and 50 press agencies deal with customized broadcasts for the most important markets such as the United Kingdom, Spain and Italy.
Having said all the above, I’m sure your question is now: so how and where to watch MotoGP 2022, and is it via pay tv or can we watch MotoGP for free?
Just 10 days ago, Dorna has announced a new agreement with Eclat Media Group for exclusive broadcast rights of the MotoGP Championship from October 2021 until the end of 2026. Over five seasons of agreement that will expand coverage for more MotoGP ™ fans of 15 territories in Southeast Asia.
The agreement includes both exclusive paid and free-to-air broadcasting and digital rights for MotoGP ™ in the Republic of Korea, Brunei, Cambodia, East Timor, Hong Kong, Laos, Macao, Mongolia, Myanmar, Philippines, Singapore, Taiwan, and Vietnam, as well as the host nations of the Malaysia and Thailand Grand Prix, and the pay TV rights for MotoGP in Indonesia.
Here is a list, although not complete, of the most important broadcasters that air the vision of MotoGP in each country. We are very often asked how to watch MotoGP in the USA or in Australia, or in Indonesia.
MotoGP fans can also enjoy the full experience of the MotoGP through the Video Pass. The official online video platform of MotoGP gives the opportunity to watch special contents and races even from mobile. The MotoGP Video Pass experience, which can be enjoyed anywhere from any device live or on demand, allows the viewer to follow four feeds simultaneously by splitting the screen and playing with different video configurations for each session of each race. Highlights, custom replays, and an impressive library of world-class MotoGP content are available to subscribers in 1080p quality. The programming is substantial, and the distribution is equally so, we just have to wait a little bit to restart with the new season. For those who are asking us how to watch MotoGP in the Philippines, we highly reccommend the Video Pass.
If you would like to know more about any opportunity related to MotoGP and sponsorship in MotoGP, do not hesitate to contact us.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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