Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Infinite Valentino scores 10th Assen Victory
By Emanuele Venturoli| Posted June 25, 2017 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted June 25, 2017 | In MotoGP, Motor Racing, Motorsports
Infinite Valentino scores 10th Assen Victory
Movistar Yamaha MotoGP‘s Valentino Rossi secured a sensational victory at the end of a dramatic Dutch Grand Prix weekend at the TT Circuit Assen, snatching first place by 0.063s. Teammate Maverick Viñales rode a strong race and made his way through the field from eleventh on the grid, but his challenge was cut short due to a crash in turn 17.
Valentino Rossi TT Assen 2017
Assen (The Netherlands), 26th June 2017
Movistar Yamaha MotoGP Team‘s Valentino Rossi brought his A game to the Motul TT Assen race today. The nine-time World Champion completed a challenging weekend due to mixed conditions with a superb win, giving him the longest winning career through all classes, spread over 20 years and 313 days. Teammate Maverick Viñales fought his way up from eleventh on the grid and was heading towards the leading group, but his efforts ended in a DNF after an unlucky fall.
Rossi kicked off the Dutch Grand Prix from fourth position as darker skies loomed. He quickly slotted in behind Johann Zarco and Marc Marquez in third place and was quick to respond as his rivals attempted to break away, setting a provisional fastest lap of the race on lap three and four, with Danilo Petrucci tagging along.
The Doctor piled on the pressure with 17 laps to go and overtook Marquez a lap later in the first corner, making the fans cheer. He duplicated this manoeuvre on the next lap to take over the lead from Zarco, which was followed by a touch between the two in turn 4, but the Italian kept the lead. Four laps later the Factory Yamaha man inched away as his pursuers battled for second place.
The Doctor increased his lead to about a second, but with 8 laps left white flags came out as rain started to fall. Rossi was forced to lower his pace, allowing his rivals to close up. Adrenaline levels reached an all-time high for the VR46 fans as their hero fought tooth and nail to hold off his rival. Petrucci passed him with five laps to go, but the nine-time World Champion wasn‘t going to let the win slip away that easily. A lap later he used his nimble Yamaha YZR-M1 to charge past his compatriot in the chicane to regain the lead. The last laps were filled with drama as the pair had to deal with backmarkers, but Rossi held firm, taking a sensational win with a 0.063s advantage.
Viñales TT Assen 2017
It was a busy race for teammate Viñales. Starting from eleventh on the grid he flew off the line and made his way through the first lap settling into tenth place. He took a couple of laps to get his tyres up to temperature at the cool Assen track, before he heated up his pace and started to carve through the bunched-up pack of riders.
The Spaniard put his head down and hit the front of the group fighting for fifth place with 16 laps left and was making strides, until a crash in the chicane prematurely ended his quest.
Today’s results see Rossi move up to third place in the championship standings with a 108-point total. He is now three points behind his teammate Viñales in second place. The sensational win sees Yamaha hold the lead in the constructor championship with a 22-point margin and Movistar Yamaha MotoGP remain the leaders in the team standings by 28 points as they move on to Germany for the next round at Sachsenring in one week’s time.
TT Assen 2017 Race Results
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Similar category
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read More
January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read More
January 7, 2025
Motorsport Marketing: A Comparative Analysis of Formula 1 and MotoGP
Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]
Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
Recent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
March 20, 2025
Ground Effect F1: What Is It?
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore t[...]
Read More
March 19, 2025
F2 and F3 sponsorship: a new frontier of opportunity
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
Read More
March 14, 2025
Hot Wheels Formula 1: sponsorship between tradition, innovation and passion
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
Read More