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By Luca Marozzi| Posted February 18, 2022 | In MotoGP, MotoGP, Sponsorizzazioni Sportive
Thanks to RTR Sports Marketing‘s work and consultancy, LCR Honda MotoGP and Rete 110% – Immobiliare Costiera have signed a partnership agreement for the 2022 and 2023 MotoGP™ seasons.
Rete 110% is a leader in the management of interventions related to the Superbonus 110%: it is the first Italian network able to activate on the whole national territory a general contractor, Immobiliare Costiera, and a group of suppliers and partners ready to join forces to effectively manage the Superbonus 110% for condominiums and large commercial and industrial structures.
LCR Honda MotoGP is the team led by Lucio Cecchinello: the team was born in 1996 and has been in MotoGP™ since 2006, with a palmares that includes 87 podiums and 25 victories in four different categories (125cc – 250cc – MotoGP – MotoE).
The partnership between the two entities, which has already begun in the final part of the 2021 season, will be renewed starting with the Qatar Grand Prix in Doha, which will inaugurate the 2022 MotoGP season on 6 March.
The Rete 110% brand will be present throughout the season on the chest of the suit of both LCR Honda MotoGP riders, Takaaki Nakagami and Alex Marquez, as well as on the sleeve of the uniform of all team members.
On the occasion of the two Italian Grand Prix, the Rete 110% brand will be on both Honda RC213Vs at Mugello (29 May, Italian GP) and Misano (4 September, San Marino GP). In both races, Rete 110% will be visible on the belly of Nakagami’s bike number 30 and on the fairing of Marquez’s bike number 73.
Rete 110% will also make its debut in MotoE, on the rear fender of both LCR Honda bikes, during race 1 and race 2 of the San Marino GP on 4 September.
Fernando di Paolo, Rete 110% project leader
“The team and Lucio Cecchinello represent in MotoGP the experience, the reliability, the speed: the same values of Rete 110%, the ones with which we operate all over Italy, every day, in all the sites related to the Superbonus. We mustn’t forget that Superbonus is also a choice of environmental sustainability, and for this reason we wanted to be present also in the LCR E-Team – the LCR team competing in the MotoE World Championship for electric bikes – to witness the necessary attention that must be paid to these issues today.
There are many reasons to continue and strengthen the relationship with the LCR Honda MotoGP Team. And we are sure that this two-year partnership will give us great satisfaction”.
Lucio Cecchinello, LCR Honda MotoGP Team Principal
“We are really happy to be able to continue the collaboration with Rete 110% also for the next two years, showing all over the world this brand synonymous with reliability and competence, but with a focus on the Italian market. Last year we have already implemented several activities (including a wonderful event in Cortina D’Ampezzo during Fashion Week) and we have many exciting projects to develop for the coming months. Starting from 2022 Rete 110% will also support LCR E-Team, supporting our project related to electric mobility and the study of new technologies for the future, more eco-sustainable: this last aspect, in particular, is today a great meeting point between motorsport and construction. We, on and off the track, are ready to give 110%: keep following us!”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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