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By Emanuele Venturoli| Posted March 20, 2017 | In MotoGP, Motor Racing, Motorsports
Michelin has completed all its pre-season testing and now the French tyre manufacturer is on the way to Losail in Qatar for the first round of the 2017 MotoGP™ World Championship.
( discover more info about Hospitality at Losail Circuit)
Following three successful official winter tests, the company has a clear direction for the new profile front MICHELIN Power Slick tyre and will be using this version in competitive action for the first time at Qatar this coming weekend. The tyre made its debut in prototype form at Valencia during the final race of last season, and now following minor modifications during the winter and pre-season testing the latest evolution of Michelin’s Grand Prix racing tyre will now it will make its racing entrance at Losail.
An updated rear tyre will also be available, again using data gathered from testing and feedback from the 23-strong MotoGP field. Designed to give more traction and drivability it has been tested extensively with impressive results. A change to the rules of the championship will see Michelin bring three versions of front and rear slick tyre to each race. These will be designated as soft, medium and hard and will be identified by the following coloured bands, white, no band and yellow respectively. All rear tyre variants for this event will feature an asymmetric design with a harder right-hand-side designed to combat Losail’s abrasive surface.
Qatar is situated on the Arabian Gulf and its terrain consists of arid desert, beaches and sand dunes. With such a dry climate, wet weather is very unlikely, but for the first-time MICHELIN Power Rain tyres will be available in case of any precipitation. Following a recent test at the circuit by the Dorna and FIM safety team, it has been agreed that if it rains during practice, the riders should try the conditions. Their opinions will then be considered by the Safety Commission before deciding if it is possible to modify the protocol which currently states that there will be no track use in wet conditions. If it rains on race-day, then extra practice will be scheduled to determine if the race can proceed or be postponed to the following day – as happened in 2009 when heavy rain fell over the 5,380m circuit just as the race was about to start and it was delayed until the next day – again any decision will be with the full consultation of the Safety Commission. With this new instruction in place Michelin will bring a soft and medium front and rear version of its rain tyres, which will be identified by a blue and no band respectively. There will be no intermediate tyres as these are no longer in the allocation for any race in 2017.
The Losail International Circuit was opened in 2004 and has been a regular on the MotoGP calendar since that season. It is still the only night race in MotoGP and an impressive number of floodlights bathe the track with enough lumens that not only give the riders the correct amount of light to make racing safe and exciting, but the directional beams are all designed to deflect light from the surface and cut glare.
Last year’s race was Michelin’s re-introduction to MotoGP and the French firm produced a brilliant result which saw the lap and race records broken and the last IRTA test in Qatar showed spectacular lap times in 2017 as well. Track action will begin on Thursday 23rd March when the first practice session of 2017 takes place. Friday will see two further free practice sessions, before the import qualifying battles take place on Saturday evening. Sunday’s 22-lap race will get underway at 21.00hrs local time (18.00hrs GMT).
Piero Taramasso – Manager of the Two-Wheel Motorsport Group:
“After all the hard work through the winter and the pre-season tests, it’s now time to get down to the competitive business of racing. Qatar is a unique event, with its own challenges, and we made a superb start to our return to MotoGP here last year, so we hope we can repeat those performances this time. The track can be very abrasive when the sand is blown on to the asphalt or very slippery when humidity rises, and this makes tyre choice a very important and demanding decision. This is the first time we will have the official choice of three front and rear slicks, so we will have the correct compounds for whatever condition the circuit is in. This race will also signal the first time that we have brought wet tyres to Qatar. It is hoped that if it does rain the riders will test conditions using the tyres we have available and see if it is safe to race. There has never been a wet race at Losail, so if it does rain and the riders agree to race, it could be an amazing spectacle under the lights.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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