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By Riccardo Tafà| Posted July 13, 2016 | In MotoGP, Sport News
The Monster Yamaha Tech3 team is pleased to announce the signing of the exciting French talent, Johann Zarco for the forthcoming season. The 2015 Moto2 World Champion and current joint leader of this year’s intermediate contest, will move up to the premier class with the French team and make his debut on the Yamaha YZR-M1 at the post season Valencia test. The Cannes born rider began his Grand Prix career in 2009 where he competed in the 125cc class, with his highlight in the lightweight series being the runner up in the championship standings in 2011.
The 25 year old then stepped up to the intermediate class and since then has produced some determined and eye catching rides across the five seasons so far, where he has amassed 11 victories, 9 pole positions and 14 podium finishes as well as his well deserved world title in 2015. This year Zarco is looking to seal back to back championship wins in the ultra competitive Moto2 class and will be joined by series rival Jonas Folger in the all-new line up for the Monster Yamaha Tech3 Team in 2017, with the Frenchman’s contract including an option for a second season.
Johann Zarco:
“It goes without saying that I am very happy to join the MotoGP class with Tech3 and I am confident that we can form a solid partnership. The team has a deep relationship and long history with Yamaha and they have proved that they can manage well in every situation and have had a good package year after year. This pleases me and it gives me extra motivation for reaching my targets in the 2017 season. Of course, it seems like a logical step for a French team and a French champion to work together, and now finally the deal is done which is certainly positive news. I really will do my best and prepare myself for the maximum because I think it’s more than possible to get some top results in MotoGP after my long experience in the intermediate class.”
Herve Poncharal – Team Manager:
“After the long wait, I am delighted to announce that Johann Zarco will join the Monster Yamaha Tech3 team for next year. We haven’t had the chance to work with a French rider in our MotoGP team since Sylvain Guintoli in 2007 but I am certain that Johann will do a great job. We have been following him closely since he won the rookies cup and he has gone on to have further success in the 125cc class and Moto2. Last season was incredible for him and he won the championship in a masterful way. For me, Johann joining the team is a big and exciting challenge and he will be working with Guy Coulon’s side of the garage. We are very confident of this relationship being strong, as we already know that Johann and Guy will have a lot of similar points of view. In addition, I have to mention Laurent Fellon, his coach, friend and someone who has been on Johann’s side since the beginning of his career. The two of them have brought a new way of working to the sport and their efforts over the years will pay off and I cannot wait to see what he can do on our bike. The best pages of the Tech3 history book have been written by French riders and include Olivier Jacque, who won the 250cc title, with Dominique Sarron, Jean-Philippe Ruggia and Sylvain Guintoli all achieving success as well, so I am sure Johann can add to this list. I want to give him a really warm welcome and we can’t wait to see him on the bike after.”
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GOPRO MOTORRAD GRAND PRIX DEUTSCHLAND
17 July 2016
TRACK DATA
Pole position : Left
Length : 3.671 m
Width : 12 m
Corners : 13 (3 right, 10 left)
Longest Straight 700 m
Constructed 1996 Modified 2003
CIRCUIT LOCATION
Sachsenring Circuit is located 27 km from the Chemnitz City, approx. 75 km from Halle/Leipzig Airport, 100 km from Dresden Airport and 125 km from Erfurt Airport.
GPS Circuit Entrance: 50°47’22.83″N, 12°41’9.54″E
HISTORY
The first race was held on 26 May 1927 on an 8.7 km layout on public roads, running also through the village of Hohenstein-Ernstthal itself. It was dubbed “Sachsenring” in 1937.
The East German motorcycle Grand Prix was held there from 1962 to 1971. The local two stroke MZ bikes of Zschopau were competitive during this time. The quickest lap was achieved by 15 time World Champion Giacomo Agostini on a MV Agusta with a 180 km/h average. After West German Dieter Braun won in 1971 and the East German fans sang the West German National Anthem in celebration (as is the case in sport, the winner’s National Anthem is played after the event), the event was limited to East European entrants for political reasons.
Sachsenring. Von Oben gesehen. origWI.jpg
In 1990, with faster Western machinery now available, racing through the village became too dangerous with some fatalities (this can be compared with the Isle of Man TT).
To accelerate redevelopment of eastern Germany in the new unified Germany, a 2.9 km (1.8 mi) short track berg corner was built in the 1990s to bring international motorsport to the newly freed eastern part of Germany. In 1996, IDM motorcycle racing and the ADAC Super Tourenwagen Cup resumed racing here. The DTM raced here in 2000, with Klaus Ludwig winning at age 51, but the DTM did not return after 2002, preferring international venues.
Since 1998, the German motorcycle Grand Prix moved to the Sachsenring from Nürburgring. In recent years, the track has been made faster and longer again, with the length now being 3670m. In 2011 the FIA GT1 World Championship will hold one of its race weekends at the Sachsenring.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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