Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Australian GP: Crutchlow takes magnificent win in Australia
By Emanuele Venturoli| Posted October 22, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted October 22, 2016 | In MotoGP, Motor Racing, Motorsports
Australian GP: Crutchlow takes magnificent win in Australia
AUSTRALIAN GP 2016
Cal Crutchlow capped his incredible MotoGP season by taking a second victory of the year at the Michelin Australian Motorcycle Grand Prix, beating Valentino Rossi by over four seconds at a sunny but chilly Phillip Island circuit in Victoria.
The LCR Honda man started the Australian MotoGP from second position on the grid, and took a gamble by deciding to fit the hard option front tyre to his factory Honda RC213V
With the race taking place at 4pm local time, temperatures were dropping rapidly and there was concern about his choice when world champion Marc Marquez crashed out in front of him on the same rubber.
However, Crutchlow managed his tyre to perfection, pulling away from the rest of the field to lead by over six seconds at one point. He was then able to manage the gap in the latter stages of the race to become the first ever Briton to take victory in an Australian GP. He is also the first Brit to take more than one win in a MotoGP season since Barry Sheene in 1979, 25 points which cement his stranglehold on top Independent Team rider in the championship.
With wife Lucy and baby daughter Willow currently on their way to Malaysia for the penultimate round of the world championship, it will be a joyous family reunion as the paddock moves on to the Sepang International Circuit next weekend.
AUSTRALIAN GP RESULTS
#35 Cal Crutchlow – 1st
“I was terrified when Marc crashed out in front of me, I braked really weakly into that corner for the whole race. I knew it was critical, because I crashed there from second a couple of years ago when I had a ten-second gap behind me, so I was quite scared to be honest. With that in mind, I also knew I had to keep pushing because otherwise I would lose heat in the front tyre.”
“I was actually quite confident that I could have caught Marc today, but once he crashed I just carried on at the same pace and then the last ten laps or so I didn’t really push, I just made sure I kept heat in the front. I actually pushed more on the laps when the sun wasn’t out, because when it was I could be a little more relaxed. It might sound strange, but this is Phillip Island and anything can happen.”
“I’m really pleased for the LCR Honda Team, they have done a great job this weekend. I was confident I could have won even with Marquez in the race, but Honda have done a really good job with our bike, there’s no doubt about that. We can now look forward to the last two races, and then see what happens for next year.”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Similar category
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
July 28, 2025
Red Bull Racing Formula 1 Sponsors: sponsorship portfolio analysis
Red Bull Racing’s sponsors: A winning system With an extraordinary sequence of successes in recent seasons, Oracle Red Bull Racing has also established itself as one of the benchmark te[...]
Read More
July 25, 2025
MotoGP Calendar 2026
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American exp[...]
Read More
June 17, 2025
The new MotoGP 2027 rules: a revolution for safety, sustainability and entertainment
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. The new technical rules, announced by the Grand Prix Commission[...]
Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Recent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
August 4, 2025
Motorsport Racing Marketing: Strategies, Stories and Sponsorships
Marketing in motorsport racing is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 to MotoGP, from Le Mans to IndyCar, motorsport offers a uniqu[...]
Read More
August 1, 2025
We are looking for sponsors…
“Offering sponsorships”, “looking for sponsors”, and “companies interested in sponsoring”. These are just a few of the many searches made every day by team[...]
Read More
July 28, 2025
Red Bull Racing Formula 1 Sponsors: sponsorship portfolio analysis
Red Bull Racing’s sponsors: A winning system With an extraordinary sequence of successes in recent seasons, Oracle Red Bull Racing has also established itself as one of the benchmark te[...]
Read More