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MotoGP: Lorenzo sets pace in Valencia FP1
By Emanuele Venturoli| Posted November 10, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted November 10, 2016 | In MotoGP, Motor Racing, Motorsports
MotoGP: Lorenzo sets pace in Valencia FP1
Movistar Yamaha MotoGP‘s Jorge Lorenzo and Valentino Rossi came out fighting in today‘s two free practice sessions at the Circuito de la Comunitat Valenciana Ricardo Tormo. The pair set a blistering pace from the outset and secured first and eighth place respectively in the combined session times.
This weekend holds great significance for Lorenzo, as it marks his last appearance for Yamaha. The Mallorcan is set on finishing his nine-year run on the YZR-M1 on a high and made his intentions clear when he took over at the top of the leaderboard just 15 minutes into FP1 and held the position for a large part of the session. With a few further tweaks made to his bike‘s setting, he upped the pace at the end of FP1 and dropped a 1‘31.045s to reclaim first place in the final minutes.
The local hero carried his speed straight into the afternoon session, leading from the start. When his rivals upped the pace at the end of FP2, Lorenzo didn‘t hesitate to respond. The last ten minutes then became a flurry of activity but the Spaniard had the last laugh when he delivered an impressive 1‘30.463s, the first lap under the 1‘31 mark of the weekend, to finish first in the combined times. He was 0.247s faster than his closest rival.
Rossi had a less than desirable start to the Valencia Grand Prix. Unable to complete his out lap due to technical issues he returned to the pit box. Putting the small detour through the paddock behind him, the Doctor was back on his way on his second bike a quick ten minutes later to start his quest for the perfect setting. He consistently improved his pace when switching back to his first bike and wrapped up the session in second place, 0.387s behind his teammate, with a 1‘31.432s lap.
Rossi got straight down to business in the second practice, holding third on the timesheets for most of the session whilst working on improving the feeling with the bike with the harder tyres. In the final stages of FP2 he was sitting in fifth place when the lap times tumbled. The Italian was able to better his morning time when he put in the softer option and finished in eighth place in the combined times with a 1‘31.257s, 0.794s behind his teammate.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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