Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted November 13, 2016 | In MotoGP, Motor Racing, Motorsports
Teammate Valentino Rossi gave the Spanish crowds an action-packed 30-lap sprint at the Circuito de la Comunitat Valenciana Ricardo Tormo as he fought hard to hold off the competition, taking fourth over the line.
The Mallorcan stormed into the first corner to take the holeshot before creating an over 0.6s gap to the riders in his pursuit. He was the only rider to drop a 1‘36s opening lap before getting into a consistent rhythm of 1‘31s.
As his teammate got into a heated battle with Andrea Iannone and Marc Marquez for second place, it was a flawless but lonely ride for Lorenzo. The home-hero maintained an advantage of more than four seconds over his closest rival for most of the race, but decided to slow down his pace in the final stages to end his Yamaha career with a textbook win and a 1.185s margin. Lorenzo‘s run-away victory secured him third place in the Rider Championship standings, highlighting his protagonist status.
Rossi also had a good start from the first row on the grid and slotted in behind Maverick Viñales after riding side-by-side through the first corners. He took a few laps to heat up his tyres before turning up the pressure on the Spaniard on lap four. Not wanting to let the front riders escape, Rossi slipped past him in turn 14, all the while being followed by Marquez.
The nine-time World Champion next set his sights on Iannone and it didn‘t take him long to tag onto the back of his compatriot. What followed was a sensational battle for second place that lasted over 24 laps. Rossi‘s first attack on lap six was successful, but he had to let Iannone past over the line. The Italians then further delighted the race fans at the eighteenth and final Grand Prix of the season with brilliant scraps, swapping places on many occasions.
With Marquez getting into the mix with twelve laps to go, proceedings intensified even more. In turn 2 Marquez overtook Rossi. The Doctor bided his time in the last eleven laps, ready to pounce when the opportunity arose. Over the last seven and a half minutes, as Marquez started to get away, he tried to take over third place from Iannone, but their fight lost him valuable time. With two laps to go Rossi had a final try at securing a place on the podium. Though he was unable to make it stick, he ended up taking valuable points with a hard-fought fourth position, finishing 7.668s from his teammate.
With today‘s results added to the riders‘ scores, Rossi ended in second place in the Rider Championship standings with 249 points. Lorenzo claimed third in the overall rankings with 233 points. Their achievements combined give the Movistar Yamaha MotoGP Team the 2016 FIM MotoGP Team‘s Title with 482 points and a 28-point advantage over the team in second place.
Tomorrow the team will enjoy a well-deserved day off before they kick off the two-day first official pre-season IRTA test of the 2017 season on Tuesday November 15th in Valencia.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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