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MotoGP: Marquez, Honda take 7th seal in Catalunya Thriller
By Emanuele Venturoli| Posted June 15, 2014 | In Bikes, MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted June 15, 2014 | In Bikes, MotoGP, Motor Racing, Motorsports
MotoGP: Marquez, Honda take 7th seal in Catalunya Thriller
Repsol Honda’s Marc Marquez has continued his perfect season with his seventh consecutive win, marking Honda’s 100th victory since the introduction of the four-stroke MotoGP era, and has become just the second rider after Valentino Rossi to win seven successive MotoGP races since the category was introduced at the start of 2002. Teammate Dani Pedrosa battled to the end with Marc, but lost out after a last lap attempt and finished in third.
It was an incredible race which started at a very high tempo in front of 92,845 spectators. Dani and Marc, first and third on the grid respectively, fell to third and fourth on the first lap before Marc passed Dani into third on lap two, setting a new record race lap of 1’42.182 (beating Dani’s time of 1’42.358 from 2008). Valentino took the lead from Jorge Lorenzo on lap four and on lap six Marc and Jorge had a nice battle passing each other a few times, before Marc made it stick. Coming into turn one on lap seven Dani passed Jorge for third place and began to chase down his teammate Marc and on lap nine the two Repsol Honda riders passed each other twice, but Marc was able to hold onto second place.
Marc caught up with race leader Valentino and ran wide attempting a pass, briefly dropping down to third but the regaining second place immediately. Five laps later, on lap nineteen, Marc passed Valentino but saw a yellow flag, so he wanted to give back the position immediately. Dani also passed but realised something was strange so he followed Marc’s actions and conceded the position back, he kept close to the two riders battling and on lap twenty two he passed Valentino and chased down Marc.
On the final lap, both Repsol Honda riders displayed a masterpiece of riding as they passed each other four times before Dani made a small mistake and slightly touched Marc. He was forced to sit the bike up and ran slightly wide, allowing Valentino to pass him and claim second place as Marc won the race setting a new fastest race time with 42’56.914.
With his victory here in Catalunya, Marc has also become the youngest ever rider (21 years and 118 days) to win seven successive races in the premier class, taking the record from Valentino Rossi (23 years and 155 days) also riding a Honda. This victory marks the first time two brothers have won on the same day in the World Championship after Alex Marquez rode his Honda to victory in the Moto3 race earlier this morning.
Marc continues to extend his lead in the Rider’s Championship with 175 points with Dani in third on 112. Honda lead the Constructor’s Championship by 48 points, with a total of 175, and the Repsol Honda Team lead the Team’s Championship by 92 points, on 287 points. The next race will take place in Assen on the 28th June.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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